The Jordan Harbinger Show

I told the story last week when I used to when we were building a new year nine I was hiring a person a week and for a small company that's a lot

I think that Seth Godin has written about this, Stephen Pressfield has written about this.

His book start with why, I actually went to college with Simon, we're really old friends, we've known each other since we were teenagers, it's just so weird, right?

His book is called How I Built This, podcast of the same name, links to all that will be in the show notes, please do use our website links if you buy the book it does help support the show

I've got a completely different audience you know and I think that's really kind of awesome to be able to know that you can actually redefine yourself that people will try to define you but you can actually completely reinvent yourself again and again and again throughout your life and career.

His book start with why I actually went to college with Simon we're really old friends we've known each other since we were teenagers it's just so weird right makes sense somehow I've known him before he was famous and he's a wonderful wonderful empathetic person wonderful person a good friend.

I've had a bunch of Mormon entrepreneurs on the show David Neal and I found a jet blue and Joe Clark who found a Kodiak cakes Davis Smith who found a Koda Paxi Nolan Bushnell Atari and Chuck E. Cheese and others.

I don't believe there's anything they have in common that's inborn I think there's no question that you know some people have you know are naturally more intelligent some people are naturally better athletes some people are you know natural for me I don't put a high premium on intelligence I think curiosity is much more interesting.

My whole new book is about this the reality is we're actually declining in entrepreneurship we have fewer entrepreneurs in America today than we did in the 1980s I'm surprised here that because I feel like every person under 40 is like I'm starting my own business my hope is that will change but no the reality is look in the 80s there were more and an entrepreneur isn't the founder of Airbnb an entrepreneur can have an HVAC company or be an independent contractor or a plumber or an electrician.

His book start with why I actually went to college with Simon we're really old friends we've known each other since we were teenagers it's just so weird right makes sense somehow

I've had a bunch of Mormon entrepreneurs on the show David Neal and I found a jet blue and Joe Clark who found a Kodiak cakes Davis Smith who found a Koda Paxi Nolan Bushnell Atari and Chuck E. Cheese and others

Many young Mormons when they're 19 years old are sent overseas to go you know convert people right to bring the book of Mormon to them yeah and you're a 19 year old and by the way they got to do this on their own they got to pay their own way

and you're on a bicycle in a black suit and you know you've got to be very polite and kind of knocking on a thousand doors a week and 995 of those doors are slamming in your face after two years of that you are exposed to a lot of rejection

His book is called How I Built This podcast of the same name links to all that will be in the show notes please do use our website links if you buy the book it does help support the show

Sand is to cities what flour is to bread, and for the gluten-free of us listening to the show, it's what cells are to our bodies.

Sand is at the core of our daily lives, used to make concrete, glass, asphalt, silicon chips in laptops, and smartphones.

Without sand, there's no modern civilization.

We use about 50 billion tons of sand every year. That's enough to cover the entire state of California every single year.

China used more cement in the last few years than the United States did in the entire 20th century.

Sand is to cities what flour is to bread... It's what cells are to our bodies.

Sand is the most important solid substance on earth... without sand we have no modern civilization.

We use about 50 billion tons of sand every year... that's enough to cover the entire state of California every single year.

The sand that we use for computer chips needs to be 99.99999999999999999% pure... that's 11 9s after the decimal.

China used more cement in the last few years than the United States did in the entire 20th century.

Sand is to cities what flour is to bread...It's what cells are to our bodies.

Without sand there's no modern civilization.

We use about 50 billion tons of sand every year. That's enough to cover the entire state of California every single year.

Desert sand is basically useless to us.

The cycle to create new sand takes 200 million years.

another one is called why does he do that inside the minds of angry and controlling men that one is by mr. lundi bancroft I highly recommend all of those as sources

another one is called why does he do that inside the minds of angry and controlling men that one is by mr. lundi bancroft I highly recommend all of those as sources

Another one is called why does he do that inside the minds of angry and controlling men that one is by mr. lundi bancroft I highly recommend all of those as sources

Her latest book is The Four Tendencies: The Indispensable Personality Profiles that reveal how to make your life better and other people's lives better, too.

And as soon as I started reading The Four Tendencies, I was like, okay, this one is me. This one is my mom. This one and I went, damn it. Okay.

It's hard to poke holes in this, right?

the book title is The Four Tendencies the indispensable personality profiles that reveal how to make your life better and other people's lives better two

if you're an upholder you should go buy The Four Tendencies if you're a questioner you should go buy The Four Tendencies because you'll learn a lot about yourselves and others if you're an obligeder then everybody else really has wants to wants you to read this you'll be a better person for having done it and if you're a rebel definitely do not buy the book The Four Tendencies because do you want do you want never mind never mind just do whatever the hell you want

Her latest book is The Four Tendencies: The Indispensable Personality Profiles that reveal how to make your life better and other people's lives better too.

And I thought, yes, all right. These look to be some kind of any sort of, I don't know what you want to call it. Is it heuristic? Is that the right word where we can use to measure people or label people and make them a little bit simpler than humans normally?

And as soon as I started reading The Four Tendencies, I was like, okay, this one is me. This one is my mom. This one and I went, damn it. Okay. It's hard to poke holes in this, right?

I saw The Four Tendencies and I read the book, of course, as I always do.

the book title is The Four Tendencies the indispensable personality profiles that reveal how to make your life better and other people's lives better two

Her latest book is The Four Tendencies: The Indispensable Personality Profiles that reveal how to make your life better and other people's lives better too.

And I thought, yes, all right. These look to be some kind of any sort of, I don't know what you want to call it. Is it heuristic? Is that the right word where we can use to measure people or label people and make them a little bit simpler than humans normally?

And as soon as I started reading The Four Tendencies, I was like, okay, this one is me. This one is my mom. This one and I went, damn it. Okay. It's hard to poke holes in this, right?

the book title is The Four Tendencies the indispensable personality profiles that reveal how to make your life better and other people's lives better two

I read the book, The Lost City of the Monkey God. There's this explorer who claims to have seen it or found it and he's got the only evidence is like this cryptic walking stick.

Yeah, well there's a lot of people who've gone looking for it. Some went in and some never came back.

The person you're referring to was named Theodore Mord. He was an American adventurer. He actually was a spy in World War II but he went there in 1940 where the friend of his and was funded by the precursor to this Smithsonian, the Museum of the American Indian. And he went looking for it.

And actually Doug is the one who compared the handwriting and stuff and said, you know what? It says very plainly. He didn't even believe there was a lost city. He really went there looking for gold.

big thank you to Steve the book about the expedition it's not his book but it's about the expedition it's called The Lost City of the Monkey God we'll link to that in the show notes

I read the book, The Law City of the Monkey God. There's this explorer who claims to have seen it or found it and he's got the only evidence is like this cryptic walking stick.

Yeah, well there's a lot of people who've gone looking for it. Some went in and some never came back.

The person you're referring to was named Theodore Mord. He was an American adventurer. He actually was a spy in World War II but he went there in 1940 where the friend of his and was funded by the precursor to this Smithsonian, the Museum of the American Indian.

And he went looking for it. He did not find it but he said he did and it was a big article in New York Times. He was darling at the press and they made up all kinds of pictures. He brought back tons of artifacts which are to this day in the archives of the Smithsonian in sweetland, Maryland. I went to see them hundreds of them. It was a con.

We found out Doug Press and the writer of the book and we got a hold of Theodore Mord's diary, handwritten diary that we got from a relative of his. And I guess nobody ever really read it until we read it. And actually Doug is the one who compared the handwriting and stuff and said, you know what? It says very plainly. He didn't even believe there was a law city. He really went there looking for gold.

I read the book, The Lost City of the Monkey God. There's this explorer who claims to have seen it or found it and he's got the only evidence is like this cryptic walking stick.

Yeah, well there's a lot of people who've gone looking for it. Some went in and some never came back. I mean there's a whole litany of people. In fact, this Smithsonian in the 1930s sent three expeditions, well funded and they did not find it. But everybody comes back with something.

The person you're referring to was named Theodore Mord. He was an American adventurer. He actually was a spy in World War II but he went there in 1940 where the friend of his and was funded by the precursor to this Smithsonian, the Museum of the American Indian.

And he went looking for it. He did not find it but he said he did and it was a big article in New York Times. He was darling at the press and they made up all kinds of pictures. He brought back tons of artifacts which are to this day in the archives of the Smithsonian in sweetland, Maryland.

We found out Doug Press and the writer of the book and we got a hold of Theodore Mord's diary, handwritten diary that we got from a relative of his. And I guess nobody ever really read it until we read it. And actually Doug is the one who compared the handwriting and stuff and said, you know what? It says very plainly. He didn't even believe there was a lost city. He really went there looking for gold.

What I reveal in my book Rigged is that there's a vast history of covert operations to interfere in elections from Soviet and American operations during the Cold War to Russian operations around the world today to 2016 in its aftermath.

I interviewed more than 130 people for this book including many former CIA officers eight former CIA directors and they emphasized to me as well we should learn from our own history from Soviet history and then really study and get into the weeds of 2016 because then and only then can what happened to America make sense in my opinion a totally nonpartisan way as it should be and can we actually think about how to defend ourselves in a comprehensive real way that escapes the toxicity of our current moment.

I wanted to make sure to incorporate his views into my book and I mean it was fascinating because he was able to bring to life I've been reviewing KGB archives but he really was able to bring to life the KGB perspective in terms of how they would manipulate the politics of democracies.

The book is called Rigged we'll link to it in the show notes

The book is called Rigged and links to that and everything else we mentioned here on the show will be in the show notes

When in fact what I reveal in my book Rigged is that there's a vast history of covert operations to interfere in elections from Soviet and American operations during the Cold War to Russian operations around the world today to 2016 in its aftermath.

What he told me about were his operations to interfere in elections against Richard Nixon or Republican and then Ronald Reagan or Republican.

From the perspective of a non-democratic regime, open democratic elections are just a right target.

They're an irresistible opportunity to manipulate the direction of either Western democracies or even the United States itself because they're so penetrable they're so manipulatable.

The book is called Rigged, we'll link to it in the show notes.

When in fact what I reveal in my book Rigged is that there's a vast history of covert operations to interfere in elections from Soviet and American operations during the Cold War to Russian operations around the world today to 2016 in its aftermath.

What he told me about were his operations to interfere in elections against Richard Nixon or Republican and then Ronald Reagan or Republican.

from the perspective of a non-democratic regime, open democratic elections are just a right target. They're an irresistible opportunity to manipulate the direction of either Western democracies or even the United States itself because they're so penetrable they're so manipulatable.

The second thing he really emphasized to me was he talked to me about how America's diversity from the Soviet perspective is an enormous vulnerability that whereas I think it's in the American tradition as I believe that our diversity is a core strength of our nation. From their perspective it's right for subversion you can take divisions along race or religion or otherwise and pit Americans against each other through propaganda, through staged hate crimes or otherwise in order to both divide Americans from one another and to do great America's image and eyes of the world and he would execute operations to do so in the cold war and as we saw in 2016 Russia predominantly sought to target black Americans and so racial discord in our own electorate.

the book is called Rigged we'll link to it in the show notes

Scott Adams created Dilbert so he says I'm not the best cartoonist in the world, I'm not the best humorist in the world, I'm not the best businessman or marketer in the world, but I'm in the top 25th or so percentile somewhere of each of those things and then put together that makes him a good cartoonist that's a good humorist that's also really good at business and good at marketing and that has provided a very nice living for him.

Scott Adams created Dilbert so he says I'm not the best cartoonist in the world, I'm not the best humorist in the world, I'm not the best businessman or marketer in the world, but I'm in the top 25th or so percentile somewhere of each of those things and then put together that makes him a good cartoonist that's a good humorist that's also really good at business and good at marketing and that has provided a very nice living for him.

Scott Adams created Dilbert so he says I'm not the best cartoonist in the world, I'm not the best humorist in the world, I'm not the best businessman or marketer in the world, but I'm in the top 25th or so percentile somewhere of each of those things and then put together that makes him a good cartoonist that's a good humorist that's also really good at business and good at marketing and that has provided a very nice living for him.

scarcity causes war, causes disease and then we're going to need more of everything soon.

sustainability is unsustainable, we're shuffling deck chairs on the Titanic, we actually need more of what we need not merely to use less or recycle.

Moonshots entrepreneurs are our greatest resource, like those taking a moonshot.

to me a moonshot is something, an audacious goal, something so audacious that people believe on the surface it is impossible.

it's easier to solve a big massive audacious problem than to solve a smaller problem.

in Moonshots you mentioned that scarcity causes war causes disease and then we're going to need more of everything soon and one interesting point that you made was that sustainability is unsustainable we're shuffling deck chairs on the Titanic we actually need more of what we need not merely to use less or recycle

you mentioned in moon shots that moon shots entrepreneurs are our greatest resource like those taking a moonshot tell us what a moonshot even is in your soul

you and you mentioned in moon shots that moon shots entrepreneurs are our greatest resource like those taking a moonshot tell us what a moonshot even is in your soul so to me what I really meant is the the biggest or the I would say most scarce resource on planet earth really is dreamers

and it goes to your point also in Moonshots about extreme near-sightedness tell us about that because I feel like extreme near-sightedness is something that you see this when you watch the news they go pretty soon you're going to be able to do this and you go wait a minute who cares about being able to check my email on the phone like what about being able to send data on all these other things on the phone

scarcity causes war, causes disease, and then we're going to need more of everything soon and one interesting point that you made was that sustainability is unsustainable, we're shuffling deck chairs on the Titanic, we actually need more of what we need, not merely to use less or recycle.

we actually need more of what we need, not merely to use less or recycle.

Moonshots entrepreneurs are our greatest resource

to me a moonshot is something, an audacious goal, something so audacious that people believe on the surface it is impossible.

it's easier to solve a big massive audacious problem than to solve a smaller problem.

I'm very happy with this particular book. I'm proud of it. I love it.

The program's like a hundred years old. The 12-step program primarily invented to help people with serious chemical dependency issues in your country America 100 years ago nearly.

I think the principles within it are applicable to all forms of attachment and I think that it can be nothing less in the right context than a kind of secular religion.

It sounds like a self-help program that you only get to when you have seriously run out of options, which is a problem because it seems like you should be working on that stuff before you run into the problems themselves.

I do recommend it. This interview almost didn't happen like I said they pitched us which was a huge virtual pat on the back and I tried to get him for years to do the show no response at all as as it goes and then one day out of the blue hey would you like to interview Russell Brand it's like yes please.

I'm very happy with this particular book. I'm proud of it. I love it.

It's congrats on the book launch, by the way, not your first book but still big deal.

The book title is Recovery freedom from our addictions the lovely book if you're interested in this sort of thing I do recommend it

I think at this point I understand it and I understand it well enough to know how little I understand it.

I'm at a point where I can say whilst I've written this book anybody that's got clean time could have written a book.

I'm very happy with this particular book. I'm proud of it. I love it.

I think the principles within it are applicable to all forms of attachment and I think that it can be nothing less in the right context than a kind of secular religion.

It sounds like a self-help program that you only get to when you have seriously run out of options, which is a problem because it seems like you should be working on that stuff before you run into the problems themselves.

Congrats on the book launch, by the way, not your first book but still big deal.

The lovely book if you're interested in this sort of thing I do recommend it.

Money and power don't mean anything if you yourself don't mean something.

It's not what you say, it's what you do. Your reputation is the hardest thing to uphold, the easiest thing to lose. You only get one chance at it.

Addiction doesn't discriminate. It all comes down to taking that first step, taking that action to identify that how did it get to this point or I don't want it to keep escalating and I'm going to stop it now and I can't do it by myself.

Life is about what you can do for other people.

You can turn your darkest days into the brightest of lights.

Money and power don't mean anything if you yourself don't mean something.

Life is about what you can do for other people.

You're gonna make lemonade out of a lemon type guarantee you're gonna look back at this time in your life and you're gonna say that never happened these other doors when I've opened because God test great man and woman is testing you right now just like you tested me.

It's not what you say, it's what you do. Your reputation is the hardest thing to uphold, the easiest thing to lose. You only get one chance at it.

Addiction doesn't discriminate. It all comes down to taking that first step, taking that action to identify that how did it get to this point or I don't want it to keep escalating and I'm going to stop it now and I can't do it by myself.

Money and power don't mean anything if you yourself don't mean something.

It's not what you say, it's what you do. Your reputation is the hardest thing to uphold, the easiest thing to lose. You only get one chance at it.

Life is about what you can do for other people.

You're gonna make lemonade out of lemons, type guarantee you're gonna look back at this time in your life and you're gonna say that never happened. These other doors will have opened because God tests great men and women. He's testing you right now, just like you tested me.

I want to be the guy that's calling them because I have an opportunity for them, not to take something from them.

When I was researching my book, my previous book called Better Than Before, which is all about habit change, how people make and break habits successfully.

When I was researching my book, my previous book called Better Than Before, which is all about habit change, how people make and break habits successfully.

When I was researching my book, my previous book called Better Than Before, which is all about habit change, how people make and break habits successfully.

Outer Order, Inner Calm author Gretchen Rubin can help us remain productive during these weird times.

I read this book Outer order intercom because so many people said that talked about how outer order contributes to intercom.

and it's just kind of weird I mean it doesn't seem like it makes that much sense that creating outer order even something as simple as making your bed people are like oh my gosh I feel so much better I feel so energized now that I cleaned off my desk

Outer Order, Inner Calm author Gretchen Rubin can help us remain productive during these weird times.

Outer Order, Inner Calm author Gretchen Rubin can help us remain productive during these weird times.

I read this book Outer Order intercom because so many people said that talked about how outer order contributes to intercom.

You want to see light at the end of the tunnel? Start digging!

I wrote this book because I was sick of that. I was sick of the Tumblr quotes. I was sick of the promises.

finding the overall message being self-responsibility like take ownership for this

the sort of self-help fluff is no substitute for real work on honest

I don't want to self-fluff to anybody. I don't appreciate anybody selling fluff to me.

You want to see light at the end of the tunnel? Start digging!

I wrote this book because I was sick of that. I was sick of the Tumblr quotes, I was sick of the promises, I was sick of the, you know, 'just have faith, things will work out' right, like no, like sometimes they won't though.

Finding the overall message being self-responsibility, like take ownership for this.

The moment you learn from it, you won't make that same mistake again, and now that memory is not a bad thing, that is a gift.

The only thing in my control is my attitude, my effort, and my expectations. I always have control over those, nobody can control that for me. Let me focus on that.

I wrote this book because I was sick of that. I was sick of the Tumblr quotes, I was sick of the promises, I was sick of the, you know, 'just have faith, things will work out' right. Like no, like sometimes they won't though.

You want to see light at the end of the tunnel, start digging.

It's a lot of bite-sized stuff in the book, probably because you are a school teacher and kids' attention span is like, fine, which is like 10 minutes long.

Every chapter's only two pages. You don't have to read the book in order. You can open it up anywhere.

I've been challenging people, just open up the book to any page and you're gonna find something you immediately connect with.

And he's like, you know, Roman statesman Roman philosopher argued as one of the most important of them all by some people.

And that's why there's like so much resistance against it because no one wants to fake it. I mean, that's.

And that's a really, really useful idea for people to keep in mind because when you think of like how many people operate in their own heads.

And so an alter ego is simply leveraging the superpower that we already have to help you go and do the difficult things because we are all anyone who's trying to strive if listen if you're someone who wants to sit on the couch and do nothing with your life

I pretended to be somebody I wanted to be and I finally became that person or he became me or we met at some point

And that's the one. Yeah, that's why there's like so much resistance against it because no one wants to fake it.

And alter ego in its root form comes from Cicero who coined it in 44 BC and he's like, you know, Roman statesman, Roman philosopher, argued as one of the most important of them all by some people.

And so an alter ego is simply leveraging the superpower that we already have to help you go and do the difficult things.

And it's very useful to people for people to think of it that way because if you think of your current self as like we've got this two circle Venn diagram, there's where you are right now and what you think you can do and then there's this version of like that vision of how you want to be living and that creates a gap.

So the alter ego takes all the damage when someone's like, 'Oh, Todd Herman's book sucks.' Yeah, it's like well, that's fine it doesn't mean anything about me as a father, exact entrepreneur, it's just it's they're attacking the alter ego, writer of this book.

And that's why there's like so much resistance against it because no one wants to fake it.

And alter ego has nothing to do with that and alter ego in its root form comes from Cicero who coined it in 44 BC.

And he's like, you know, Roman statesman Roman philosopher argued as one of the most important of them all by some people.

and it's very useful to people for people to think of it that way because if you think of your current self as like we've got this two circle Venn diagram there's where you are right now and what you think you can do and then there's this version of like that vision of how you want to be living and that creates a gap and maybe you have the hardest time thinking that you can go and do that right now so an alter ego becomes that bridge

I pretended to be somebody I wanted to be and I finally became that person or he became me or we met at some point

I actually read the book only recently but it talks a lot in depth about this stuff I think it's actually really good guide for if you're trying to like trying to meet people.

your books about human connection but you post a lot of food photos for a guy yeah book about human food videos yeah like I know what you have for breakfast every day it doesn't make sense I do this one person because the human element is so huge it is eye contact oh yeah it's important we're doing this together yeah that's right yes so I do those food videos and you know I say stupid things kind of silly things but I'm always exposing my what I'm eating and as you know until only the only the Saturday I had amazing chef and I was eating Japanese style Japanese food and I had these amazing ribs spare ribs and I said I call them Saturday ribs and my friend Bob Eiger who goes under another name says oh Saturday ribs that's fascinating because there's nothing inventive yeah no it's calling something ribs Saturday ribs yes you're the guy you don't get to come up with the names of the movies that you produce so if somebody else is traveling yeah Bob Eiger interesting guy he's really a company he's very very accomplished yeah accomplish you can be yeah I mean he's the chairman of Disney or the president of the no chairman CEO Disney and he has been he just wrote a book himself called right of a lifetime I'm now selling his book but yeah well but we're very you know like we're closest to friends and we oddly we both wrote books around the same time and released them only a week apart so my book Face to Face is was out first and there's the one to purchase this month right that's right don't worry about Bob you can make everyone it's fine he's fine Bob is great he's got marvelley bot Pixar he's bought everything now we bought Fox he's got Disney stock don't worry about Bob he's killing it

He is the author of Face to Face: The Art of Human Connection.

my book Face to Face is was out first

well the books about curiosity yourself yeah

He is the author of Face to Face: The Art of Human Connection.

My book Face to Face is was out first and there's the one to purchase this month right that's right don't worry about Bob you can make everyone it's fine he's fine Bob is great he's got marvelley bot Pixar he's bought everything now we bought Fox he's got Disney stock don't worry about Bob he's killing it

well the books about curiosity yourself yeah they didn't lose it like hold on let me get the camera guy the one guy in the building with a camera

and just my most recent book Face to Face it's saying yes instead of so when you walk past people to get to your office or the parking or the receptionist it's not even your receptions and if you you're saying yes i see you as a human being and you go hey that always it lives in a constellation of events in your consciousness that somehow then might seep into your subconscious state but it gives you a competitive edge over other people it gives you a tip on the jump ball because someone might say something in a conversation years later and you go oh wait a second i remember it the receptionist or the uber driver talked about systemic yeah you know it's just like all these dots connect so the more open you are to all of the dots in the constellation of dots that are available to you that you continue to expand upon the more opportunity you have

He's one of the greatest reporters I loved his book here at a book called The Big Picture which is great about the movie business and he's an amazing he's an amazing guy

He's one of the greatest reporters I loved his book, The Big Picture, which is great about the movie business and he's an amazing, he's an amazing guy.

The Latest is entitled Live Wired. It's about how our brain wires and rewires itself.

And I don't think this part is widely appreciated when we talk about this issue of how the brain changes.

one of the things that I really emphasize in the book is that we have no idea how to build machinery like that.

It's generally allocated the same in everyone but it can because of genetic tweaks and not being different.

I think the key thing is to think about compared to what are we worried about their brains getting worse because I mean look if you really think about what we did during our childhood we wasted an enormous amount of time doing really stupid stuff and it's not like playing stick ball or walking around or laying on your back and looking at the cloud is it's not like that it's somehow so magically wonderful for the brain.

in my next book called LiveWire, which won't come out until 2019.

In my next book called LiveWire, which won't come out until 2019.