The Jordan Harbinger Show

back when I first read it, I thought, okay yeah you got to have a purpose and you got to have a reason why you're doing everything. I get it. Okay cool business book. I enjoyed it.

I read this great book Start with Why all my employees should go through it okay I'm done I did my part I read it and handed it I gave a stack of it away to my to my staff

admittedly I was doing a tour of zappos and there was a big stack of them and I was like I'm going to take one of these unless I can't

the biggest criticism I get for Start with Why which came out if you can believe it nine years ago wow the biggest criticism I get with Start with Why is totally got it totally buy into the case you made for the existence of this thing called the why but you didn't tell us how to do it

so you know eight years later I wrote the book to answer that question only took eight years

one of my favorite books another not books are all my favorite right is Start with Why by Simon Sinek

I thought, okay yeah you got to have a purpose and you got to have a reason why you're doing everything. I get it. Okay cool business book. I enjoyed it.

I read this great book 'Start with Why', all my employees should go through it.

in fact that's where I got mine admittedly I was doing a tour of Zappos and there was a big stack of them and I was like I'm going to take one of these

the biggest criticism I get for 'Start with Why' which came out if you can believe it nine years ago...

totally got it, totally buy into the case you made for the existence of this thing called the why but you didn't tell us how to do it

is Start with Why by Simon Sinek

I thought, okay yeah you got to have a purpose and you got to have a reason why you're doing everything. I get it. Okay cool business book.

I read this great book 'Start with Why', all my employees should go through it, okay, I'm done, I did my part.

I was doing a tour of Zappos and there was a big stack of them and I was like I'm going to take one of these.

The biggest criticism I get for 'Start with Why' which came out if you can believe it nine years ago...

totally got it, totally buy into the case you made for the existence of this thing called the why but you didn't tell us how to do it.

is Start with Why by Simon Sinek

and now we're rebooting. We used to be a different show. I used to host this different show called The Art of Charm. Now it's the Jordan Harbinger Show.

and the example you given in Find Your Why was uh how you run into Americans overseas and you're like oh hey man you're from New York I'm from Michigan we should totally hang out for the day and go to the museum

the new book is called Find Your Why don't get it an audio get it in paper because it's a workbook and it will help you implement Start with Why if you've already read that

I did I did make I don't say this I read audio books this is one where I would say go ahead and get the paper because listening to somebody read exercises in a book was far less practical than you might think

yeah really proud of it I think you should be proud of it I was going to say I think your work is great and I think it's that was something where that's a criticism I have of a lot of books which have really great ideas which is cool that was so enlightening I have no freaking clue how to actually implement it maybe you'll come back with something else and you did so I appreciate that coming back with the new work and coming back here on the Jordan Harbinger show

Find Your Why. He's big on why.

it's a workbook really I did I did make I don't say this I read audio books this is one where I would say go ahead and get the paper because listening to somebody read exercises in a book was far less practical than you might think

the new book is called Find Your Why don't get it an audio get it in paper because it's a workbook and it will help you implement start with why if you've already read that

and the example you given in 'Find Your Why' was uh how you run into Americans overseas and you're like oh hey man you're from New York I'm from Michigan we should totally hang out for the day and go to the museum

I actually went through and did like, I did Simon Sinek's Find Your Why workbook with Chris Lockhead from Find Your Different podcast, so I've got some clarity on what's coming in the future hopefully, you know, or at least some catchy clever stuff it's Simon Sinek would approve of

and now Find Your Why. He's big on why.

The example you given in 'Find Your Why' was uh how you run into Americans overseas and you're like oh hey man you're from New York I'm from Michigan we should totally hang out for the day and go to the museum.

don't get it an audio get it in paper because it's a workbook and it will help you implement 'Start with Why' if you've already read that.

yeah it's funny you know the biggest criticism I get for 'Start with Why' which came out if you can believe it nine years ago...

only took eight years yeah I suppose I suppose it was a lot of time flying around on planes giving cousin and writing this into a workbook yeah really proud of it

I actually went through and did like, I did Simon Sinek's Find Your Why workbook with Chris Lockhead from Find Your Different podcast so I've got some clarity on what's coming in the future hopefully, you know, or at least some catchy clever stuff it's Simon Sinek would approve of.

the coronavirus pandemic changed a hell of a lot since you wrote The Algebra of Happiness which was 20 early 2019 I think if memory serves yeah that's you mentioned that the pandemic will accelerate changes already in the making yeah

our previous episode was got incredibly popular we will link to that in the show notes as well so if you liked scot on this episode definitely check out our previous episode which focused on things like relationships why you should invest early and invest often that's true for money and relationships he talks about living a good healthy sane happy life in many ways the book he wrote for that episode is called The Algebra of Happiness highly recommended a really easy read and some simple advice that really could and probably will change your life that is if you apply it

if you don't work like non-stop in your 20s and 30s and stop worrying about work, life balance, there's a pretty good chance you'll just never be successful economically.

all these there's all this whole sort of cult of the entrepreneur right now where everyone's like, I work from home and I'm a consultant in gig economy and I'm an influencer and it's like okay cool and there's people on the hustle for that.

He's just like yeah that's not real, it's just not. He's very few outliers can do that assume you are not one of those people because the statistics are not on your side.

I loved the book, I loved that episode I could have gone on for another hour.

Scott Galloway wrote about this in his book The Algebra of Happiness about when his mother was dying also I believe of cancer a lot of people came to visit and he stayed with her and it was just the most amazing time and he really remembers it well.

if you don't work like non-stop in your 20s and 30s and stop worrying about work, life balance, there's a pretty good chance you'll just never be successful economically.

I read The Algebra of Happiness from cover to cover because it's a really great easy read and of course we'll link to it in the show notes as we do with every book.

And we'll throw your sort of synopsis video in bedded in the show notes as well but one thing that really stands out that you're certainly not trying to hide in the book is you kind of showed up to school smoked a lot of pod as college students do got a 2.27 GPA went to business school and then started a bunch of companies and had a lot of great success and now you're a professor at Stern business in New York.

The book title is The Algebra of Happiness

Scott this has been great is there anything that I haven't asked you that you want to make sure you deliver well people often asking the book about the book was there a you know what is the key to happiness and the answer is there is no silver bullet but there is a best practice and it comes from the Harvard Grant study which is the largest study on longitudinal happiness ever undertaken and they looked at 400 men age 19 and tracked them from 1929 until they died most of them died about 75 years later I think the last one died when he was 94 maybe 104 anyways the study survived four principal scientists they kept having to swap out the principal scientists because they kept dying and they measured everything from their food intake the job they had the relationships where they lived there's zip code type of job and then query them frequently on their levels of satisfaction and happiness and then trying to correlate what were the drivers of happiness and unhappiness and what they found was that simply put that the strength and depth of your relationships were really the key to happiness at work do you feel respected and you feel admired and do you respect and admire other people with your friends do you feel a sense of camaraderie and joy and just as importantly do you know they feel a sense of joy and camaraderie from you and then with your family do you feel a sense of love and support and again just as importantly do you know that they feel a sense of love and support from you and it has this academic study has the most wonderful opening line of any academic study in history and they summarize a 400 page report in the first sentence they say happiness is love full stop so the depth and number of relationships across work family and friends is really the best practice around happiness

the coronavirus pandemic changed a hell of a lot since you wrote The Algebra of Happiness which was 20 early 2019 I think if memory serves yeah that's you mentioned that the pandemic will accelerate changes already in the making yeah

when we talked about The Algebra of Happiness yeah we were talking about income and salaries and you'd said one of the most important things people can do is move to cities

our previous episode was got incredibly popular we will link to that in the show notes as well so if you liked scot on this episode definitely check out our previous episode which focused on things like relationships why you should invest early and invest often that's true for money and relationships he talks about living a good healthy sane happy life in many ways the book he wrote for that episode is called The Algebra of Happiness highly recommended a really easy read and some simple advice that really could and probably will change your life that is if you apply it

if you don't work like non-stop in your 20s and 30s and stop worrying about work, life balance, there's a pretty good chance you'll just never be successful economically.

all these there's all this whole sort of cult of the entrepreneur right now where everyone's like, I work from home and I'm a consultant in gig economy and I'm an influencer and it's like okay cool and there's people on the hustle for that.

He's just like yeah that's not real, it's just not. He's very few outliers can do that assume you are not one of those people because the statistics are not on your side.

I loved the book, I loved that episode I could have gone on for another hour.

I read The Algebra of Happiness from cover to cover because it's a really great easy read.

One thing that really stands out that you're certainly not trying to hide in the book is you kind of showed up to school smoked a lot of pot as college students do got a 2.27 GPA went to business school and then started a bunch of companies and had a lot of great success and now you're a professor at Stern business in New York.

And he just kept delivering the whole time I'm like texting you on slacks and okay gold gold yeah yeah what I love is he's not afraid to be like hey by the way this thing you saw in Instagram is BS or like you're not going to be able to not bust your ass during your 20s and 30s if you want to be successful later like that's just how this works for 99% of people

I wish he was there for me in my 20s I really do because I went the complete opposite I listened to all the BS and now it's just like okay I got a slog back up that hill if I had to listen to him I mean such a better place so oh so good stuff.

The book title is The Algebra of Happiness

I would also encourage you to read the book The Body Keeps the Score. It's one of the best books about trauma theory and treatment.

It is extremely educational, very eye-opening.

The book 'The Body Keeps the Score' is the number one definitive book on trauma, so dense and insane but what he's done so many studies on people with like PTSD, but even just small forms of trauma and what what it does, yeah, the black and white thinking.

She had mentioned that in her book about stress that you can actually tell people that they seem like the kind of person who can handle this and you see that person feeling better about their own capability and handling a specific situation or problem so that's kind of nice.

When I was writing Leaders Eat Last I would have so many ideas in the shower and I would forget them as quickly as I had them that I kept a dry race marker in my bathroom and I wrote them the tiles and so as soon as I got out of the shower while I was brushing my teeth I'd write an idea in the tile and someone I was standing there the next day brushing my teeth I'd be staring at my writing on the tile and I'd sometimes have another idea so you it looked like a beautiful mind it was ridiculous all the tiles had these little chicken scratches all over and I didn't want to raise any of them because I didn't know what ideas were going to be sparked but my point is is like if you figure out what works for you do that keep a notebook by your bed if you go for a run take a notebook with you I usually carry a notebook in the back of my pocket at all times because I don't know when I'm going to have an idea and like I said I lose them as quickly as I have them.

when I was writing Leaders Eat Last I would have so many ideas in the shower and I would forget them as quickly as I had them that I kept a dry erase marker in my bathroom and I wrote them the tiles

When I was writing Leaders Eat Last, I would have so many ideas in the shower, or when I was brushing my teeth for example, and I would forget them as quickly as I had them.

it reminds me of one of my favorite stories which I wrote about in Leaders Eat Last of a former undersecretary of defense who is giving a presentation middle-large conference about a thousand people he's giving his prepared remarks and in the middle of his remarks he interrupts himself and smiles and says you know last year I was still the undersecretary and I spoke at this exact same conference and last year I flew here business class and there was somebody waiting for me at the airport to take me to the hotel and they took me to the hotel and somebody had already checked me in and they simply took me up to my room and the next morning I came down and somebody was waiting for me in the lobby and they brought me to the same venue they took me in the back entrance they took me into the green room and handed me a cup of coffee in a beautiful ceramic cup he says I'm no longer the undersecretary and I flew her coach I took a taxi to the hotel I checked myself in this morning I came down and took another taxi to the venue I walked through the front doors found my way backstage and when I asked somebody do you have any coffee he pointed to the coffee machine and I poured myself a cup of coffee into this here Styrofoam cup he says the lesson is the ceramic cup was never meant for me it was meant for the position I held I deserve a Styrofoam cup and that's the point we all only deserve a Styrofoam cup and many of the perks that we are given come as a result of the position we hold but not based on who we are

When I was writing 'Leaders Eat Last', I would have so many ideas in the shower or when I was brushing my teeth, for example, and I would forget them as quickly as I had them.

it reminds me of one of my favorite stories which I wrote about in 'Leaders Eat Last' of a former undersecretary of defense who is giving a presentation middle-large conference about a thousand people

When I was writing Leaders Eat Last I would have so many ideas in the shower and I would forget them as quickly as I had them that I kept a dry race marker in my bathroom and I wrote them the tiles and so as soon as I got out of the shower while I was brushing my teeth I'd write an idea in the tile and someone I was standing there the next day brushing my teeth I'd be staring at my writing on the tile and I'd sometimes have another idea so you it looked like a beautiful mind it was ridiculous all the tiles had these little chicken scratches all over and I didn't want to raise any of them because I didn't know what ideas were going to be sparked but my point is is like if you figure out what works for you do that keep a notebook by your bed if you go for a run take a notebook with you I usually carry a notebook in the back of my pocket at all times because I don't know when I'm going to have an idea and like I said I lose them as quickly as I have them.

when I was writing Leaders Eat Last I would have so many ideas in the shower and I would forget them as quickly as I had them that I kept a dry erase marker in my bathroom and I wrote them the tiles and so as soon as I got out of the shower while I was brushing my teeth I'd write an idea in the tile and someone I was standing there the next day brushing my teeth I'd be staring at my writing on the tile and I'd sometimes have another idea so you it looked like a beautiful mind it was ridiculous all the tiles had these little chicken scratches all over and I didn't want to raise any of them because I didn't know what ideas were going to be sparked but my point is is like if you figure out what works for you do that keep a notebook by your bed if you go for a run take a notebook with you I usually carry a notebook in the back of my pocket at all times because I don't know when I'm going to have an idea and like I said I lose them as quickly as I have them

when I was writing 'Leaders Eat Last', I would have so many ideas in the shower or when I was brushing my teeth for example and I would forget them as quickly as I had them.

I was introduced to him with Trust Me I'm Lying and I thought it was such an amazing book because it outlined everything that we knew in the blogging world and kind of brought it to light.

I was introduced to him with Trust Me I'm lying and I thought it was such an amazing book because it outlined everything that we knew in the blogging world and kind of brought it to light.

oh you should hire a virtual assistant to read the book for you and then give you a one-pager

and their shows suck because they're reading a one-pager for an hour long show

he would just read the four hour work week so he doesn't do anything outsource I mean oh you should hire a virtual assistant to read the book for you and then give you a one-pager

He wrote Outliers. He wrote the tipping point. His new book is called Talking to Strangers. This is one of the most in-depth interviews about his new work and we did I would say a bang up job.

His newest book is Talking to Strangers what we should know about the people we don't know basically all the tools we have when we talk to our friends and family betray us when we talk to strangers in this book is a deep dive on that

You've said that this is your angriest work why is that the case well because i've written books that begin in with a sense of wonder or curiosity or all outliers's a book about i mean awe of the success of certain people i want to make sense of it but this one really begins with the Sandra Blanc case which made me angry not just me made many many Americans angry and i was even angrier maybe even more angry with the way that i thought that that string of high profile cases involving law enforcement and african americans were just kind of i felt like we just kind of pushed them aside and went on with our lives that struck me as being profoundly wrong

in a way this book is it's sort of like blink but about people but it's one other side of the same ten sided die that maybe these social characteristics are it's not exactly yeah same thing but it's how our impressions might be right at first but for reasons we can't explain or how we form impressions that are completely wrong based on the wrong data

the real solution to this problem is not to have police conduct these kinds of stops the problem begins not with the mistake i think is because we have videotape of this encounter to think the encounter begins when the videotape starts rolling but in fact it begins when he spots her on the street and he makes this decision which is consistent with his training to pull her over because she's discrepant she's out of state plates in a small Texas town young black woman Hyundai i think

the book title is Talking to Strangers what we should know about the people we don't know

I was reading Malcolm Gladwell's new book just recently he's got an entire chapter on sexual abuse on the jury's in dusky case and the Larry Nasser case and he excuses every single person who didn't report those warnings in fact he recently said we should be re-reacting the statue of Joe Paterno and his reasoning was even though Paterno knew that sand dusky was seen naked in a shower with his body pressed against a pre-pubescent boy it's quote very difficult to determine pedophilia if you're not specially trained and so he is excused himself and spent an entire chapter in his book arguing that we default to truth and that the reason that Larry wasn't caught in sand dusky wasn't caught in that we that we don't catch predators is because we default to truth.

His new book is called Talking to Strangers.

This is one of the most in-depth interviews about his new work and we did, I would say, a bang up job.

His newest book is Talking to Strangers what we should know about the people we don't know basically all the tools we have when we talk to our friends and family betray us when we talk to strangers in this book is a deep dive on that

it's a wholly different story when you hear all those voices and throughout the whole book you will hear like i interviewed one of the CIA guys who did all that did the enhanced interrogation

the book title is Talking to Strangers what we should know about the people we don't know

and links to that will be in the show notes

I was reading Malcolm Gladwell's new book just recently he's got an entire chapter on sexual abuse on the jury's in dusky case and the larry nasser case and he excuses every single person who didn't report those warnings

he recently said we should be re-reacting the statue of joe paterno and his reasoning was even though paterno knew that sand dusky was seen naked in a shower with his body pressed against a pre-pubescent boy it's quote very difficult to determine pedophilia if you're not specially trained

we default to truth and that the reason that larry wasn't caught in sand dusky wasn't caught in that we that we don't catch predators is because we default to truth that's not true that is not inaccurate premise we do not default to truth we default to what's comfortable to us and perpetuating the notion that we are defaulting to truth normalizes ignoring pedophilia gladwell is normalizing and excusing not acting on very clear warning signs of childhood sexual abuse

He wrote blank. He wrote outliers. He wrote the tipping point. His new book is called Talking to Strangers.

This is one of the most in-depth interviews about his new work and we did I would say a bang up job.

His newest book is Talking to Strangers what we should know about the people we don't know basically all the tools we have when we talk to our friends and family betray us when we talk to strangers in this book is a deep dive on that

You've said that this is your angriest work why is that the case well because i've written books that begin in with a sense of wonder or curiosity or all outliers's a book about i mean awe of the success of certain people i want to make sense of it but this one really begins with the Sandra Blanc case which made me angry not just me made many many Americans angry and i was even angrier maybe even more angry with the way that i thought that that string of high profile cases involving law enforcement and african americans were just kind of i felt like we just kind of pushed them aside and went on with our lives that struck me as being profoundly wrong

in this book what i'm trying to say is the same thing happens here is that these incidents happen and we say oh it's a racist cop and that's what we get riled up about and then we neglect the fact actually there's a whole system behind that to explain what happened and that's where we should be spending our attention

it's like let's figure it out and let's see whether we can prevent this kind of thing happening again

the book title is Talking to Strangers what we should know about the people we don't know

I recommend reading How to Change Your Mind if you're really interested in the stuff read How to Change Your Mind by Michael Pollen we actually did an episode of this show with him about that that's a good read a good guide on how to start to approach these substances

I actually recommend I heard about this from Michael Pollen who talked earlier on the show last year about his book is called How to Change Your Mind it's about psychedelics

Today we're talking with Michael Pollan, author of How to Change Your Mind With the new science of psychedelics teaches us about consciousness, dying, addiction, depression and transcendence.

I would not include, for example, MDMA or ecstasy, although some people do or cannabis that some people consider a mild psychedelic.

There's a well a very good book called the psychedelic explorer's manual, oh yeah, that um, you know if you want to figure out how to do this or trade that favor with a friend you could do that.

I don't think it's so crazy anymore uh I think that this is opening a window on consciousness that and we have very few windows unconscious it's a very hard to study and it's a huge mystery we do not know how brains produce consciousness the feeling of being you where does that come from and indeed we do not know for sure that it is brains that produce consciousness.

I've heard the fda is asked for trials with yeah and and which i don't does that happen a lot it doesn't seem like it happens a lot well you go into the fda i mean what happened was that um people who had done pilot studies and small studies of uh the the cancer anxiety study uh and another depression study go to the fda and say now we want to go to phase three on what we were doing which was treating cancer patients and apparently what happened uh is that the people at the fda at this at this it's a kind of an advise meeting advice meeting uh said you know you're getting a real signal here that this may be helpful in depression and we want you to test it in the general public not just the dying so they were actually asked to expand the scope of their ambition and um and i think that's a measure of the fact that the fda knows there's not a lot a lot of work being done to come up with new medicines for depression uh big farmers not doing this work um they're not they're disinvesting in mental health drugs if anything and um uh so the fda would love to see some new pharmaceuticals involved so we'll see we'll see how it goes i you know there's a reason to believe it would work better in the depression of people dying than in depression in general in that it is an existential or spiritual crisis that's causing the depression and and depression may be have a variety of different causes.

I actually recommend I heard about this from Michael pollen who talked earlier on the show last year about his book is called How to Change Your Mind it's about psychedelics

Today we're talking with Michael Pollan, author of How to Change Your Mind With the new science of psychedelics teaches us about consciousness, dying, addiction, depression and transcendence.

I'm very reluctant to proselytize in any way I interviewed a lot of people for whom it was enormously helpful and I learned a lot myself it was uh I'm so happy I went on this journey um I know things that I didn't know before I had you know some of the more profound experiences of my life um due to a molecule how how amazing is that

The book How to Change Your Mind we'll link to it in the show notes as well a lot of good stuff in here thank you

it's not just for tie-dye wearing hippies anymore and we'll learn who can potentially benefit from the use of psychedelics, from quitting smoking, to lowering anxiety, interminal disease and coping with end of life.

I think that there's potential for neural feedback in this area I had a really interesting experience where I went to a lab uh of a of a man named Jetson Brewer who's a psychiatrist and neuroscientist who studies meditation and he's very interested in a part of the default mode network called the posterior single-it cortex which is involved and we were talking earlier about the autobiographical or narrative self and you wear this bathing cap that has 128 sensors and uh it's they're all aimed at this particular structure and um you can uh do various exercise to see if you can downregulate the self obsession basically

I recommend reading How to Change Your Mind if you're really interested in the stuff read How to Change Your Mind by Michael Pollen we actually did an episode of this show with him about that that's a good read a good guide on how to start to approach these substances

I actually recommend I heard about this from Michael Pollen who talked earlier on the show last year about his book is called How to Change Your Mind it's about psychedelics

and one of the things that he had mentioned on the show and the book was psychedelic therapy you've got to go to the right person but studies have shown that MDMA silo cyber aka magic mushrooms can be really helpful for families especially the patient when dealing with the prospect of death and it is in the book How to Change Your Mind will link to that

His findings will absolutely surprise and hopefully enlighten you.

It's not just for tie-dye wearing hippies anymore.

There's a lot of amazing discoveries in this one and today's discussion is really something outside the norm and I know you'll enjoy it.

The drugs at that time were called psychotomimetics... which meant mimicking psychosis.

I think that this is opening a window on consciousness that we have very few windows unconsciousness. It's a very hard to study and it's a huge mystery.

when he decided he would write seven habits one of the reasons he did that what sort of push them over the edge was that he had a friend who was very successful at the time as a speaker and had ideas and had people that were interested in so on and then he died prematurely and that was it was gone his ideas were gone there was nothing else left and that was when he said okay well I've got to create something that is independent of me but I don't show up for the event you know when I can't show up for the event anymore this thing carries on.

so for me my goal when writing essentialism and now writing effortless isn't just hey have a New York Times best seller I'm glad they both have been but the key is to write something that can exist in perpetuity.

Steven Covey's marketer said he spent three years day and night making that book an overnight success

I've read the seven habits of highly effective people by Stephen Covey and I know that I should be spending time focusing on activities in the first and second quadrant but I just seem to be perpetually trapped in the fourth quadrant.

one of my favorite books growing up was by mentor mine Dr. Stephen Covey wrote seven habits highly effective people and one of the habits of most effective people that he's his research found is they seek first to understand then to be understood they seek first to understand someone and then to be understood by them

I've read the seven habits of highly effective people by Stephen Covey and I know that I should be spending time focusing on activities in the first and second quadrant but I just seem to be perpetually trapped in the fourth quadrant

one of my favorite books growing up was by mentor mine Dr. Stephen Covey wrote seven habits highly effective people and one of the habits of most effective people that he's his research found is they seek first to understand then to be understood they seek first to understand someone and then to be understood by them

One of the reasons he did that what sort of push them over the edge was that he had a friend who was very successful at the time as a speaker and had ideas and had people that were interested in so on and then he died prematurely and that was it was gone his ideas were gone there was nothing else left.

He spent three years day and night making that book an overnight success.

They built two systems they built the ideas into books and they built an institute so to speak it's a business that would continue.

I've read the seven habits of highly effective people by Stephen Covey and I know that I should be spending time focusing on activities in the first and second quadrant but I just seem to be perpetually trapped in the fourth quadrant.

One of my favorite books growing up was by mentor mine Dr. Stephen Covey wrote seven habits highly effective people and one of the habits of most effective people that he's his research found is they seek first to understand then to be understood.

This is from, I think, The Laws of Human Nature.

The attitude is if we are fearful, we see negative in every circumstance. We don't take chances, we blame others for mistakes.

If we are suspicious or negative, we make others feel those same emotions. Then we create those outcomes for ourselves at home and at work.

I was interviewing Robert Green... I read his whole book... he was like oh this is really good why did this take so long you were so well prepared

and then I told Jen I was like oh yeah Robert Green really enjoyed this and it's because I read the whole book and she goes yeah and then I thought crap I probably have to read the book for every guest that comes on the show so that I'm equally well prepared that's really gonna make a difference in the show quality

I loved The Laws of Human Nature I read the whole thing in about a week devoured it which is no small task on audible it's about 28 and a half hours long 29 hours.

When I look at The Laws of Human Nature there is a lot of that but I look at it as if we don't understand these laws these are the these are the fundamental concepts that push and pull us as humans right.

And so this book comes from a similar place we're all flawed you know we come from we're all evolved from the same roots and we can't control who we are very into a large extent.

It's not all negative we have some positive traits but once you realize oh I am capable of feeling envy oh I am irrational at times oh I'm not going to be able to do that. I have a dark side with that awareness you can actually finally start to change yourself instead of going around in circles or deluding yourself that you are changing when in fact you're not.

I'm trying to bring that out in this book at the end of every chapter which you could sort of say is slightly negative. Narcissism irrationality you know on and on.

I was interviewing Robert Green the example I give a lot of time I read his whole book and he was like oh this is really good why did this take so long you were so well prepared

I loved The Laws of Human Nature I read the whole thing in about a week devoured it which is no small task on audible it's about 28 and a half hours long 29 hours.

What I loved about this though was not and I think a lot of people grabbed this from the 48 laws of power they go oh well it's all about manipulation and stuff like that.

We have to understand this about ourselves so that we're not take an advantage of by others and we also need to understand our own weaknesses and vulnerabilities so that either we can find out when they're getting triggered or we can possibly eliminate them.

It's extremely liberating to be rid of all of that emotional baggage that you assume from other people thinking that they're they have something about against you or that they're reacting about you know something personal so that's the liberating aspect but the thing is we're social animals to the core right you wouldn't be here talking without all the millions of people who created language before you without your education.

The book is negative you mean? Well you could interpret it that way. Well I mean the chapter is about kind of a slight flaw in our chemistry right but at the end of each chapter I show how you can take that and turn it around. How you can take the lower nature and turn it into something positive right to give you a simple example.

This is very profound but it also sort of implies well, it does imply that demagogues use emotional pull to would you say influence us or control us?

Well, yeah, I think that's fairly obvious there. I mean, you don't have to call that thing out. I'm like, that makes me sound less intelligent. Okay, Captain obvious.

That's true, it's true. All I did was rephrase something and I'm supposed people go, wow Jordan really he understands the things that he looks at. Wow, Jordan, that was really, you really understand me.

So yes, the obvious that demagogues thrive on the emotional pull that they have over us.

Well, I mean the obvious elements they're not appealing to us through reason.

I loved The Laws of Human Nature I read the whole thing in about a week devoured it which is no small task on audible it's about 28 and a half hours long 29 hours.

When I look at The Laws of Human Nature there is a lot of that but I look at it as if we don't understand these laws these are the these are the fundamental concepts that push and pull us as humans right.

It can turn into the desire to compete and instead of envying what that other person has to actually achieve it for yourself and to emulate great people and try and you know instead of envying some really good writer why don't I become that good writer and sell enough books so I don't have to feel envy.

Envy was the chapter that hit me the hardest I actually just scrolled way down in my iPad notes here because I thought we may or may not get to this okay this chapter really spoke to me and I'm almost ashamed to admit it which actually is something you predict in the chapter on envy is that it's this emotion where.

If you need a favor don't remind people what you've done for them in the past, remind them of what they've done for you in the past.

It was with Bradley Cooper, Robert De Niro where he goes from zero to hero and he takes that pill, on his incredible focus and he has incredible memory, learns languages and he has this surge of motivation, but when the pill wears off 24 hours later, he goes back down to zero again.

The forward of the book was by Dr. Mark Hyman and he writes in it that there is no genius pill, but Jim gives you the process for unlocking your best brain in your brightest future.

The limitless model is a three-part framework for not only celebrated learning, but for unlocking human potential.

I want everybody to think about an area of their life where they feel like they're not making progress, where they are not advancing, it could be in their career, it could be in their income, it could be in their pact, it could be in their health, maybe it's in their personal relationships or maybe they're not progressing in their learning, you know, as we talk about in terms of reading speed or their memory.

So when people go to limitlessbook.com we created a speed reading memory course there that we give to every single person as a thank you because I want you it's kind of like for people like audiobooks and videos, this is like a book summary if you will that'll inspire you to and give you tools to be able to read the book.

If you want more on this you can check out Laura Gassner Otting's episode on the show, it's just a couple of weeks ago, and she's got her book as well, called Limitless.

Well, your book centers around many questions but one that I noticed was what if success and happiness were like two different things? What if success didn't equal happiness?

It means that you are going to spend your life trying to be successful, right? We all want to be successful but where do we get the idea of what success is?

I hated lean-in

it actually started the first line of it started I hated lean-in

It's a fairly intense quiz it takes about 20 minutes but anyone is listening can tell that I'm fairly attentive on the cell

The forward of the book was by Dr. Mark Hyman and he writes in it that there is no genius pill but Jim gives you the process for unlocking your best brain in your brightest future.

What you're titled in your book is from that move well I don't know if it's from that movie but there was a movie called Limitless was that Bradley Cooper by the way.

It's not about being perfect it's about progressing and advancing beyond what you currently believe as possible.

I believe that when people see for example when I do things on stage and I memorize 100 people's names or 100 words numbers I always tell people there's a method behind what looks like magic that genius in fact is not necessarily born that genius is built and that's just another lie you know that genius is born that through deep work and practice that we could actually grow our talent and we can get better at skills and we could have new distinctions.

And so intelligence is not fixed, it's certainly fluid. We know that the IQ thing is kind of not necessarily the case because when people take IQ tests with different backgrounds or even in different contexts but they're the same person and it's the same time of day or a different time of day the results change.

Well, your book centers around many questions but one that I noticed was what if success and happiness were like two different things? What if success didn't equal happiness? Am I saying this right?

It means that you are going to spend your life trying to be successful, right? We all want to be successful but where do we get the idea of what success is?

So if we are doing work and we feel stuck, even though on paper we look like we should be crushing it, you think that in all likelihood that's a problem of how we've defined success or maybe we haven't bothered to define it. We just let other people define it for us.

I hated lean-in. It was like the very beginning of it.

I'm just unsubscribing to that as my only way of measuring success.

It was with Bradley Cooper, Robert De Niro, where he goes from zero to hero and he takes that pill and his incredible focus and he has incredible memory, learns languages and he has this surge of motivation, but when the pill wears off 24 hours later, he goes back down to zero again.

The forward of the book was by Dr. Mark Hyman and he writes in it that there is no genius pill, but Jim gives you the process for unlocking your best brain in your brightest future.

So the limitless model is a three-part framework for not only accelerated learning, but for unlocking human potential.

It's not about being perfect, it's about progressing and advancing beyond what you currently believe as possible.

The cover quote for the book Limitless is from Will Smith.

Well, your book centers around many questions, but one that I noticed was what if success and happiness were like two different things? What if success didn't equal happiness? Am I saying this right?

It means that you are going to spend your life trying to be successful, right? We all want to be successful, but where do we get the idea of what success is?

I hated lean-in

So, I say often on stage in speaking that, um, follow your passion is the, it's the spoken word illegitimate sister of the live love laugh tattoo.

Follow your passion is terrible advice. I want you to invest in your passion. Right? Like, figure out what it's gonna take, get better at things, be willing to fail, be willing to fail all the time.

He returns to the show to discuss his latest offering, The Infinite Game, which offers a framework for leading with an infinite mindset in a limitless world.

James Carse, philosopher who used to teach at NYU for many years, he's 87 now, some amazing guy, he theorized in 1986 and he wrote a little book about these two types of games, finite games and infinite games.

Now a finite game is defined as known players, fixed rules, and an agreed-upon objective. Baseball, there's a beginning, middle, end, the goal is to win, and if there's a winner, there has to be a loser, right?

Then you have an infinite game, and an infinite game is defined as known and unknown players, the rules are changeable, which means you can play however you want, there's no referees, and the objective is to perpetuate the game, to stay in the game as long as possible.

We are players in infinite games every day of our lives. These are games that have no finish line, right? There's no agreed-upon metrics, there's no agreed-upon rules, there's no agreed-upon timeframes.

James Carson wrote in his book there's finite games and infinite games and a finite game is there's a start and a stop like a baseball game and all those two teams care about is winning the game so we'll do anything to win that game in that finite period of time an infinite game you basically the only incentive of the players in the game is you keep on playing the game and right now we all want to live life we want to experience life to its fullest in relationships and all the things we all care about and therefore it makes sense that we only care about doing things that help all of us continue to play the game

The new book is called 'The Infinite Game'. All his books are good. They're a good read.

James Carson wrote in his book there's finite games and infinite games and a finite game is there's a start and a stop like a baseball game and all those two teams care about is winning the game so we'll do anything to win that game in that finite period of time an infinite game you basically the only incentive of the players in the game is you keep on playing the game and right now we all want to live life we want to experience life to its fullest in relationships and all the things we all care about and therefore it makes sense that we only care about doing things that help all of us continue to play the game

The new book is called 'The Infinite Game'.

all his books are good, they're a good read

James Carson wrote in his book there's finite games and infinite games and a finite game is there's a start and a stop like a baseball game and all those two teams care about is winning the game so we'll do anything to win that game in that finite period of time an infinite game you basically the only incentive of the players in the game is you keep on playing the game and right now we all want to live life we want to experience life to its fullest in relationships and all the things we all care about and therefore it makes sense that we only care about doing things that help all of us continue to play the game

whatever success I've had in life has had to do more with how to deal with what I don't know than anything I know and that's after doing this investing game for over 50 years.

the future is not just another better version of the present it's much different in reality and that's something I believe that I took from Principles

some of the Principles that I've grown in Principles help me a lot like for example it's correct that each of us are vessels for our DNA and our vessels are passing through and I could see in his daughter and I could see us in her and move on and so he's with us in that way and then we are.

I will recommend to people to go check this out especially regarding radical transparency.

You do mention in the book the Ego Barrier that blocks us from learning the blind spots that we need to identify within ourselves and you have a lot of techniques to get down to brass tax with your bridge water team as well.

and you said that the antidote in many ways to those things is that radical open-mindedness believing you may not have the best possible path as you said recognizing that decision-making is a two-step process.

I think it's probably wise of you to have yourselves examine this internally rather than waiting for a judge or even a judge in a jury or a grand jury to examine it for you at some point.

there was a lot more in the book about decision making and critical thinking once again big thank you to read all your his book Principles and Principles of success will be linked in the show notes

I would say like I said in the book meaningful work and meaningful relationships have for me been the most important things and I do want the security for my family and I want to be able to have freedom and then on the increment when you start to get more money than that then the questions are what do you choose and I choose other things but I'm not working for money

I recommend people definitely check out the app but also don't think oh I got the app so I don't need to read the book obviously a deeper explanation is going to be suitable well but I'm saying the book is in the app oh the whole book is in the app as well yeah I don't know that yeah if you want that and it's on your iPhone attendee but anyway either way you know there are different ways of getting it I just wanted to touch on that because I'm gonna move along past the Principles pretty quickly and I don't want people to think left the best part out or that I'm leaving them in the in the dust here

the Principles are what would you call these systems rubrics for making decisions based on inputs or is that too basic well that's good I would say recipes in other words we encounter things and everything has happened before many times and so through those encounters there's sort of our recipes for success when you're in this situation what should you do you can go get them for mothers you can come up with them yourself

what I did in my early days of running bridge water is reflect on what I was doing and I also to videos of it and had everybody take videos of themselves doing whatever thing but most importantly I reflected on why I would do what Principles I would use for certain circumstances I wrote them down and I shared them with the people I worked with and shared my life with and then I said would you handle it the same way would you use the same principle so we went from individual cases of things happening in decisions to reflecting on what recipes would you use for certain circumstances

I will recommend to people to go check this out especially regarding radical transparency.

You do mention in the book the Ego Barrier that blocks us from learning the blind spots that we need to identify within ourselves.

You've said most people decide too early when they're making a decision and then simply seek to reinforce their existing opinion.

In the book there are five things that you need to do to be successful if you do these five things you will be successful and you don't have to do them alone.

You can practically have anything you want but you can't have everything you want so you have to know what your goals are.

I would say like I said in the book meaningful work and meaningful relationships have for me been the most important things and I do want the security for my family and I want to be able to have freedom and then on the increment when you start to get more money than that then the questions are what do you choose and I choose other things but I'm not working for money

I'm not working for money

the whole book Principles has been you've talked about it a lot people should read it will link to it in the show notes along with the changing world order linked in post will be in there as well you can also if you want there's an app called Principles in action right now it's on the Apple iOS store for free that has also the book in it and it also shows some of these Principles in action so you can get that for free or you could buy the book or do whatever you want I recommend people definitely check out the app but also don't think oh I got the app so I don't need to read the book obviously a deeper explanation is going to be suitable

the Principles are what would you call these systems rubrics for making decisions based on inputs or is that too basic

I would say recipes in other words we encounter things and everything has happened before many times and so through those encounters there's sort of our recipes for success when you're in this situation what should you do you can go get them for mothers you can come up with them yourself what I did in my early days of running bridge water is reflect on what I was doing and I also to videos of it and had everybody take videos of themselves doing whatever thing but most importantly I reflected on why I would do what Principles I would use for certain circumstances I wrote them down and I shared them with the people I worked with and shared my life with and then I said would you handle it the same way would you use the same principle so we went from individual cases of things happening in decisions to reflecting on what recipes would you use for certain circumstances and so I would say their recipes for different circumstances everybody has Principles every successful person if you were to say how does how did Steve Jobs do things he's got the actions he took in certain circumstances or he'd take anybody a Nobel Prize winner something and you want those Principles so I wrote down mine I think it's important that people have their own and I think it would be good for people to exchange Principles and say so I'm pulling the amount also of other accomplished people and we're going to have on that Principles in action we're going to have the possibility that people can search for the most appreciated Principles for the circumstances they face going to where they could say what are Bill Gates's Principles or ex-YZ Principles and then you could do that and it also makes it easy for people in that app to write down their own Principles and then have easy access with them so that's what Principles are recipe for success of how you'd handle certain circumstances

Whatever success I've had in life has had to do more with how to deal with what I don't know than anything I know and that's after doing this investing game for over 50 years.

...pain plus reflection equals progress...

...it's correct that each of us are vessels for our DNA and our vessels are passing through and I could see in his daughter and I could see us in her and move on and so he's with us in that way...

I will recommend to people to go check this out especially regarding radical transparency.

You do mention in the book the Ego Barrier that blocks us from learning the blind spots that we need to identify within ourselves and you have a lot of techniques to get down to brass tax with your bridge water team as well and you said that the antidote in many ways to those things is that radical open-mindedness believing you may not have the best possible path as you said recognizing that decision-making is a two-step process.

I think that that goes to show that well looking at the character of an organization you've said when mistakes and weaknesses are hidden in an organization poor characters developed but you also have to on the other side of that make sure that's any mistakes weaknesses bad decisions or the right to decide versus the right to know are clearly delineated otherwise you just have a messy soup of this is what's happening and we're still not sure how we got to that particular outcome.

there was a lot more in the book about decision making and critical thinking once again big thank you to read all your his book Principles and Principles of success will be linked in the show notes please use our website links if you buy the books it does help support the show worksheets for this episode in the show notes transcripts in the show notes there's a video of this interview on our YouTube channel at jordan harbinger calm slash youtube

Ray believes that wealth inequality is going to get worse and is a huge problem just as diseases affect people regardless of nationality there are economic diseases that happen in every country regardless of where or who additionally the future is not just another better version of the present it's a much different reality this tricks investors all the time and being successful in the market is more difficult than getting a gold medal in the Olympics but what's funny about this is no one thinks about trying their hand in the Olympics but everyone thinks they can compete in the market and invest in investing you have to understand the historical context and get smart people around you so you're not making big decisions on your own and that's a big thing over at bridgewater

I would say recipes in other words we encounter things and everything has happened before many times and so through those encounters there's sort of our recipes for success when you're in this situation what should you do you can go get them for mothers you can come up with them yourself what I did in my early days of running bridge water is reflect on what I was doing and I also to videos of it and had everybody take videos of themselves doing whatever thing but most importantly I reflected on why I would do what Principles I would use for certain circumstances I wrote them down and I shared them with the people I worked with and shared my life with and then I said would you handle it the same way would you use the same principle so we went from individual cases of things happening in decisions to reflecting on what recipes would you use for certain circumstances

I recommend people definitely check out the app but also don't think oh I got the app so I don't need to read the book obviously a deeper explanation is going to be suitable well but I'm saying the book is in the app oh the whole book is in the app as well yeah I don't know that yeah if you want that and it's on your iPhone attendee but anyway either way you know there are different ways of getting it I just wanted to touch on that because I'm gonna move along past the Principles pretty quickly and I don't want people to think left the best part out or that I'm leaving them in the in the dust here

the whole book Principles has been you've talked about it a lot people should read it will link to it in the show notes along with the changing world order linked in post will be in there as well you can also if you want there's an app called Principles in action right now it's on the Apple iOS store for free that has also the book in it and it also shows some of these Principles in action so you can get that for free or you could buy the book or do whatever you want

I would say like I said in the book meaningful work and meaningful relationships have for me been the most important things and I do want the security for my family and I want to be able to have freedom and then on the increment when you start to get more money than that then the questions are what do you choose and I choose other things but I'm not working for money

I think you called that in the book reluctance don't mistake disagreement for conflict and thus avoid disagreement I think a lot of us do this I now lean into conflict perhaps a bit too much if he asks some of those who work with me every day but I certainly know that I used to do this it would be like I should say something but I don't want them to get mad at me so I'll just sweep this problem under the rug for three years or whatever

the times ahead will be radically different from the times we've experienced so far in our lifetimes but they will look similar to many other times in history

if you read history I hope they'll read chapters 8 and 9 in the changing world order because it's about internal water and disorders that segment but there's a sequence of events that's like a script and it just keeps happening over and over again so you could see it in past revolutions.

when you have a situation where people are at each other's throat and everybody says I need more and you're trying to figure out how do you make it fair who that's a lot to deal with

this series that I'm putting out now is a I'm writing this book on the changing world order because I think it's important for me to pass that along and its research I'm doing from myself but now at 71 I'll be 71 in August I'm passing things along that I think are important so that's sort of a book it's a research piece that is being converted into a book and but people could see it on LinkedIn and then I have to pass along the economic and investment principles because that's an area that I had I suppose enough of a unique understanding that I'd like to pass along and then I'll be done I suspect I'll be done and go quiet in about two years

I'm writing this book on the changing world order because I think it's important for me to pass that along and its research I'm doing from myself but now at 71 I'll be 71 in August I'm passing things along that I think are important so that's sort of a book it's a research piece that is being converted into a book and but people could see it on LinkedIn and then I have to pass along the economic and investment principles because that's an area that I had I suppose enough of a unique understanding that I'd like to pass along and then I'll be done I suspect I'll be done and go quiet in about two years

will link to it in the show notes along with the changing world order linked in post will be in there as well

...the times ahead will be radically different from the times we've experienced so far in our lifetimes but they will look similar to many other times in history...

...you could see it in past revolutions. It's important to understand the mechanics of it...

...if you read history I hope they'll read chapters 8 and 9 in the changing world order because it's about internal water and disorders that segment...

I'm writing this book on the changing world order because I think it's important for me to pass that along and its research I'm doing from myself but now at 71 I'll be 71 in August I'm passing things along that I think are important so that's sort of a book it's a research piece that is being converted into a book and but people could see it on LinkedIn

On The Jordan Harbinger Show, we decode the stories, secrets and skills of the world's most fascinating people. If you're new to The Show, we have in-depth conversations with people at the top of their game. Astronauts, entrepreneurs, vise psychologists, even the occasional Russian chess grandmaster, in each show turns our guests' wisdom into practical advice that you can use to build a deeper understanding of how the world works and become a better critical thinker. Today, one of the hundred most influential people alive according to Time Magazine, he began investing at age 12 and now has over $160 billion under management at his company Bridgewater and Associates. It's no surprise he's known as the Steve Jobs of investing. Of course, we not only discuss investing in the macroeconomy, the current recession and COVID economy but also radical transparency, decision making, mental models and why he's partially responsible, love it or hate it for bringing the chicken McNuggets into the world.

If you have to use willpower, it's because you actually haven't made a choice yet.

If you do not create and control your environment your environment creates and controls you.

It's better to surround yourself with people who remind you more of your future than your past.

You and your environment are one and if you want to change anything you ultimately have to change everything.

Willpower Doesn't Work, it's literally the title of the book.

You can't just outwill power this thing. A la Benjamin Hardy.

If you have to use willpower, it's because you actually haven't made a choice yet.

If you do not create and control your environment your environment creates and controls you.

It's better to surround yourself with people who remind you more of your future than your past.

You and your environment are one and if you want to change anything you ultimately have to change everything.

Willpower Doesn't Work. It's literally the title of the book and it will show you how to organize your environment in very different ways.

If you have to use willpower, it's because you actually haven't made a choice yet.

If you do not create and control your environment your environment creates and controls you.

It's better to surround yourself with people who remind you more of your future than your past.

You and your environment are one and if you want to change anything you ultimately have to change everything.

Willpower Doesn't Work, it's literally the title of the book and it will show you how to organize your environment in very different ways.

Today, we're talking with Dan Heath, co-author of The Power of Moments, why certain experiences have extraordinary impact.

So I read the book Moments and at first I thought, oh, okay, it's a business book about creating experiences.

And so the book is about how do we create those peak moments? The ones that are most memorable, the ones that are most meaningful as a way of improving people's experience.

The book title is The Power of Moments Why Certain Experiences Have Extraordinary Impact.

I found this book useful for people who study that kind of thing.

we're just talking with Dan Heath and his book Moments...

I email Dan Heath this question Dan Heath was kind enough to reply he sent a book chapter from one of his books that focuses on things like this I sent this to middle school mayhem but you can find that in the book with Dan Heath if you're a teacher or a counselor and you're interested in this the the book of moments

Today, we're talking with Dan Heath, co-author of The Power of Moments, why certain experiences have extraordinary impact.

So I read the book Moments and at first I thought, oh, okay, it's a business book about creating experiences.

And so the book is about how do we create those peak moments? The ones that are most memorable, the ones that are most meaningful as a way of improving people's experience.

The book title is The Power of Moments Why Certain Experiences Have Extra Ordinary Impact

I found this book useful for people who study that kind of thing.

we're just talking with Dan Heath and his book Moments

seldom is there a moment that really sticks out for people and I email Dan Heath this question Dan Heath was kind enough to reply he sent a book chapter from one of his books that focuses on things like this I sent this to middle school mayhem but you can find that in the book with Dan Heath if you're a teacher or a counselor and you're interested in this the the book of moments there's things that really stick out for people in there and I think this is really important

Today, we're talking with Dan Heath, co-author of The Power of Moments, why certain experiences have extraordinary impact.

So I read the book Moments and at first I thought, oh, okay, it's a business book about creating experiences.

And the book is about how do we create those peak moments? The ones that are most memorable, the ones that are most meaningful as a way of improving people's experience.

The book title is The Power of Moments Why Certain Experiences Have Extra Ordinary Impact

we're just talking with Dan Heath and his book Moments

She's got all these stories Jason about Silicon Valley companies where very page founder of Google will be saying hey I've got this idea and somebody who's like 17 rungs under him will be like oh you're going to be causing our department so much trouble there's going to be so much web spam and crap we're going to have to deal with we can't do this is a terrible idea.

or Steve Jobs saying something like hey we're going to try this and one of the other people on the board at Apple or in the C suite or even just below that saying this is a bad idea Steve you you have no idea why.

and there's a quote from the book that I love and again this will come up in the show which is Steve Jobs was a lion and you if you rose it you you better roar back but only if you're a lion also because otherwise he's going to eat you for lunch.

I think so much of what we learn about management we learned from the worst boss we ever had

The formula and techniques we'll hear about today will help us view honesty, candor and empathy in a totally different way

So the point of Radical Candor is the right response is to challenge directly but also in a way that shows you see that other person as another human being and ideally you care personally

care personally challenge directly

The compliment sandwich or the shit sandwich as it's often called the reason why the shit sandwich is such a problem is that it usually not always but it usually winds up with very insincere praise and harsh criticism

And I'm reading Radical Candor right now with Kim Scott who's coming on the show and she's got all these stories Jason about Silicon Valley companies where very page founder of Google will be saying hey I've got this idea and somebody who's like 17 rungs under him will be like oh you're going to be causing our department so much trouble there's going to be so much web spam and crap we're going to have to deal with we can't do this is a terrible idea and they're saying this to like the absolute CEO be all and all power in the company

or Steve Jobs saying something like hey we're going to try this and one of the other people on the board at Apple or in the C suite or even just below that saying this is a bad idea Steve you you have no idea why and there's a quote from the book that I love and again this will come up in the show which is Steve Jobs was a lion and you if you rose it you you better roar back but only if you're a lion also because otherwise he's going to eat you for lunch

So this book was born of your own experience as well it seems like boss wanted to ridicule you in an email chain and was kind enough to CC you on that exchange.

I think so much of what we learn about management we learned from the worst boss we ever had and in that case with that particular boss I actually lost height I lost like half an inch and I'm only five feet tall I didn't have any height to give because it was so depressing and demoralizing working with a bad boss really has a big impact it hurt your ability to get enough sleep at her true ability to feel good about yourself.

The point of Radical Candor is the right response is to challenge it directly but also in a way that shows you see that other person as another human being and ideally you care personally but at the very least you don't sort of write them off as a worthless waste of space on the earth you see them as a as a human being and then you're able to come up with a response that is going to move things forward.

care personally challenge directly sure that became all of life's hardest problems can be boiled down to a good two by two framework so that became the basis of the Radical Candor framework

It's very new it's surprisingly nuance it sounds so easy it's like there's two things and there's four quadrants but there's a big difference between telling someone don't take it personally and actually caring personally right

And there's a quote from the book that I love and again this will come up in the show which is Steve Jobs was a lion and you if you rose it you you better roar back but only if you're a lion also because otherwise he's going to eat you for lunch.

the world changes and you change this is all things my first book the start of a view which is presuming that everything's going to be same year after year after year you just have to look around to know that's a mistake

My very first book was called The Startup of You and part of what I was trying to do is to give people how to say yes your passions important but you should be paying attention to market realities you should say well what are the opportunities look like what does competition look like do I have a plan for getting air do I have the resources for getting there so the oh I'll follow my passions and my passions will lead me to an amazing career lots of people don't work out in the video gaming industry lots of people don't work out in Hollywood lots of people don't work out like you're just there's just these pools where people get exposed to them when they're in you know high school or college or younger and they go that's what I want to be and you're like yeah actually you know that there's millions that go into it and there's tens or hundreds where it works out and you have to understand that reality these things.

the world changes and you change this is all things my first book the start of a view which is presuming that everything's going to be same year after year after year you just have to look around to know that's a mistake

My very first book was called The Startup of You and part of what I was trying to do is to give people how to say yes your passions important but you should be paying attention to market realities you should say well what are the opportunities look like what does competition look like do I have a plan for getting air do I have the resources for getting there so the oh I'll follow my passions and my passions will lead me to an amazing career lots of people don't work out.

He wrote the original book on influence. So this is anything you've heard like law of reciprocity or persuasion, persuasion. This is the guy who originated the concepts wrote about the concept.

His book Influence is this seminal work on influence and persuasion.

You either read it or you've read books from people that are derivative or take concepts from this book and expound on them.

It's sort of the Bible where people go, oh, I've heard of these concepts. I didn't know they were from this book like it's that much of a classic kind of book.

It's the classic. It's been around for decades or 20 years ago or however long it's been now right I'm familiar with this but the power here is undeniable because it can even overcome being disliked.

I think that maybe the biggest thing is to be sure that when we act ethically in the use of these principles we do so by pointing to the naturally occurring existence of one or another of them true scarcity true social proof true authority true liking and so on.

except for Cialdini's Influence which is a remarkable book. There aren't that many great books out there.

He wrote the original book on influence. So this is anything you've heard like law of reciprocity or persuasion, persuasion.

This is the guy who originated the concepts wrote about the concept.

So all this stuff we kind of take for granted now in the social psychology space that we think like, oh, I've heard of this.

This is the guy who pioneered all of that.

He's got a new edition of his book. We go over a lot of it here on the show this week.

His book Influence is this seminal work on influence and persuasion.

You either read it or you've read books from people that are derivative or take concepts from this book and expound on them.

It's the classic. It's sort of the Bible where people go, oh, I've heard of these concepts. I didn't know they were from this book like it's that much of a classic kind of book.

So why redo the entire book or the original influence, right? It's the classic.

I've tried to move from the idea of let's say reciprocity or any of the concepts to how do we harness it what precisely do we say what words do we use to activate that powerful principle.

mostly I was taking Robert Chaldeini's work at Great Book Influence and taking those principles and showing that a computer could leverage those social principles in the same way.