The Alter Ego Effect The Power of Secret Identities to Transform Your Life

Now, I had the joy to sit down with Todd about his book called The Alter Ego Effect last year when it came out and I really enjoyed this conversation and so I dove into more around this theme and seeing how we could use it.

In fact, in Todd Herman's book, Alter Ego, he describes a client who actually created an alter ego that was a giant magnet so he could channel and focus his own innate ability to attract new business.

...and really underpins a lot of the research and a lot of ideas that I've shared here today.

So if you enjoyed it, you can check out Todd Herman's book on the alter ego effect too, which I interviewed him for when it came out...

Todd Herman, who I interviewed and wrote the book, The Alter Ego Effect, he talked about how Martin Luther King used to wear glasses because they made him feel more confident.

And he's like, you know, Roman statesman Roman philosopher argued as one of the most important of them all by some people.

And that's why there's like so much resistance against it because no one wants to fake it. I mean, that's.

And that's a really, really useful idea for people to keep in mind because when you think of like how many people operate in their own heads.

And so an alter ego is simply leveraging the superpower that we already have to help you go and do the difficult things because we are all anyone who's trying to strive if listen if you're someone who wants to sit on the couch and do nothing with your life

I pretended to be somebody I wanted to be and I finally became that person or he became me or we met at some point

And that's the one. Yeah, that's why there's like so much resistance against it because no one wants to fake it.

And alter ego in its root form comes from Cicero who coined it in 44 BC and he's like, you know, Roman statesman, Roman philosopher, argued as one of the most important of them all by some people.

And so an alter ego is simply leveraging the superpower that we already have to help you go and do the difficult things.

And it's very useful to people for people to think of it that way because if you think of your current self as like we've got this two circle Venn diagram, there's where you are right now and what you think you can do and then there's this version of like that vision of how you want to be living and that creates a gap.

So the alter ego takes all the damage when someone's like, 'Oh, Todd Herman's book sucks.' Yeah, it's like well, that's fine it doesn't mean anything about me as a father, exact entrepreneur, it's just it's they're attacking the alter ego, writer of this book.

And that's why there's like so much resistance against it because no one wants to fake it.

And alter ego has nothing to do with that and alter ego in its root form comes from Cicero who coined it in 44 BC.

And he's like, you know, Roman statesman Roman philosopher argued as one of the most important of them all by some people.

and it's very useful to people for people to think of it that way because if you think of your current self as like we've got this two circle Venn diagram there's where you are right now and what you think you can do and then there's this version of like that vision of how you want to be living and that creates a gap and maybe you have the hardest time thinking that you can go and do that right now so an alter ego becomes that bridge

I pretended to be somebody I wanted to be and I finally became that person or he became me or we met at some point