Podcast
The Jordan Harbinger Show
This book contained a phrase about making surprising things familiar and familiar things surprising, which was used to explain Apple's design strategy with the iPhone.
There's an amazing book by Derek Thompson called The Hitmakers and in it he has this wonderful phrase which if you wanted to sell something surprising make it familiar and if you want to sell somethin...
— Episode: 1273: Richard Shotton & MichaelAaron Fli...
Episode: 1273: Richard Shotton & MichaelAaron Flicker | Mar...
This book contained a phrase about making surprising things familiar and familiar things surprising, which was used to explain Apple's design strategy with the iPhone.
There's an amazing book by Derek Thompson called The Hitmakers and in it he has this wonderful phrase which if you wanted to sell something surprising make it familiar and if you want to sell something familiar make it surprising.