How I Built This with Guy Raz
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How I Built This with Guy Raz

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership an...

Episodes 924
Books 251

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The Birth of a Brand cover

The Birth of a Brand

Brian Smith

Mentioned 1 month ago

UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

Brian Smith said he had authored a book titled The Birth of a Brand that recounted the UGG saga.

In fact, after all of this, I wrote a book called The Birth of a Brand.

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The Debugger's Handbook cover

The Debugger's Handbook

J.F. DiMarzio

Mentioned 4 months ago

Square: Jim McKelvey. He Lost a $2,000 Sale, Then Built a $10 Billion Company

The speaker wrote this book out of stubbornness during his freshman year of college as a rewrite of a terrible textbook for his computer science class. It was described as a 'spite book' that cataloged tricks and fixes for common programming mistakes in early languages.

So freshman year, out of stubbornness, I wrote what was basically a spite book. I rewrote the textbook for my intern to computer science class from the perspective of a student.

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Wow in the World: The How and Wow of the Human Body: From Your Tongue to Your Toes and All the Guts in Between cover

Wow in the World

Mindy Thomas

Mentioned 6 months ago

Advice Line with Neil Blumenthal of Warby Parker

Neil said Kimber had attended a book signing for his kid's book "Wow in the World" and expressed enthusiasm about having her on the show.

I met you. I met you. You came to one of my book signings for my kid's book, Wow in the World, and I'm so psyched to have you on the show.

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Super Fandom (Korean Edition) cover

Super Fandom (Korean Edition)

Joe Friedblanner

Mentioned 6 months ago

Advice Line with Jack Conte of Patreon (December 2024)

The hosts highlighted the book as a helpful resource on turning fans into superfans and cultivating community identity.

I'm reminded there's an amazing book by an author named Zoe, I think Frey Blaner is how you say her name. And the book is called Super Fandom, and it's about turning fans into super fans.

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The Logic That God Exists: A Handbook on Belief in God through Simple Reason to Bring You Peace cover

The Logic That God Exists

Robert B. Trussell

Mentioned 7 months ago

Advice Line with Bobby Trussell of Tempur-Pedic

Bobby Trussell announced that he had written a book titled The Logic That God Exists, explaining that it grew out of his notes and observations on faith and was intended to argue for the impossibility of God's nonexistence.

You have, since you have kind of stepped away from TempurPedic and that world, you have really leaned into your faith. You publish a book about the, is it the scientific proof of God?

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Foundation 3-Book Bundle: Foundation, Foundation and Empire, Second Foundation cover

Foundation 3-Book Bundle

Isaac Asimov

Mentioned 7 months ago

(September 2020) Khan Academy: Sal Khan. From Tutoring His Cousins to Teaching the World For Free

Sal Khan recalled reading the Foundation series in seventh grade, saying it inspired him to think on a grand, civilizationscale level and influenced his vision for Khan Academy.

I was super inspired when I was young. In seventh grade, I read the Foundation series, Isaac Asimov. The protagonist is someone named Harry Seldon, who's kind of a new form of academic that's a combination of mathematics, economics, history, psychology. And he's able to predict largescale historical movements. ... It feels so inspiring and epic to think on that scale well beyond ourselves. The other aha from that book was that the way to preserve civilization is really through knowledge.

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Aesop's Fables Hardcover: The Classic Edition by acclaimed illustrator, Charles Santore (Charles Santore Children's Classics) cover

Aesop's Fables Hardcover

Aesop

Mentioned 8 months ago

Advice Line with Chet Pipkin of Belkin International

The hosts referenced the classic collection as a design inspiration, noting its beautiful, botanical aesthetic while discussing luxury soap branding.

I think they're... you think of Aesop's Fables. The design is so beautiful. They're botanicals.

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What Color Is Your Parachute?: Your Guide to a Lifetime of Meaningful Work and Career Success cover

What Color Is Your Parachute?

Richard N. Bolles

Mentioned 8 months ago

Backroads: Tom Hale. How a desk worker became a trailblazer in active travel

Tom Hale read the book and felt it perfectly matched his desire to find work he loved and was good at, influencing his decision to start Backroads.

I had got a hold of a book, What Color Is Your Parachute? Which I could summarize by saying, find something you love doing that you're really good at.

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Buy Low, Sell High, Collect Early and Pay Late: The Manager's Guide to Financial Survival cover

Buy Low, Sell High, Collect Early and Pay Late

D. Levin

Mentioned 8 months ago

Backroads: Tom Hale. How a desk worker became a trailblazer in active travel

Tom Hale recalled reading this short book during the early planning of Backroads, noting its advice helped shape his cashflow strategy.

I read this little book, uh, when I was thinking about starting this company up, it was really small book called buy low, sell high, collect early and pay late.

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Monkey Business: Swinging Through the Wall Street Jungle cover

Monkey Business

John Rolfe

Mentioned 8 months ago

Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse

He mentioned that he had read a book titled "Monkey Business" during his earlier years.

I read a book called monkey business where I was like, I read a book called monkey business.

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Homebody: A Guide to Creating Spaces You Never Want to Leave cover

Homebody

Joanna Gaines

Mentioned 9 months ago

Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name

Joanna said she had written a design book titled Homebody, expecting it to be a major bestseller, but later found her cookbooks outsold it.

I've written a design book, Homebody, and then - Cookbooks. The cookbook. More people - we thought Homebody was going to sell, outsell any of the books because it's design and that's how people know me. But the cookbooks proved otherwise.

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Internet for the People: The Fight for Our Digital Future cover

Internet for the People

Ben Tarnoff

Mentioned 9 months ago

Craigslist: Craig Newmark — The Forrest Gump of the Internet

Craig highlighted that Jessica Leninga praised Craigslist as one of the few remaining ungentrified sites in her book.

Jessica Leninga, in her book, The People's Internet, said that we're one of the few remaining ungentrified sites.

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Most Recommended

Flash Boys Cover

Michael Lewis

Flash Boys

It was referenced in the context of the high-frequency trading phenomenon that Vlad and his co-founder were involved with, which was described in the book as a 'gold rush' of smart individuals working to make trades faster.

"

There's a whole book by Michael Lewis called Flash Boys, which is kind of about this period that you both moved to New York and start working on this thing because really his book is...

— Episode: Robinhood: Vlad Tenev

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Episode: Robinhood: Vlad Tenev

It was referenced in the context of the high-frequency trading phenomenon that Vlad and his co-founder were involved with, which was described in the book as a 'gold rush' of smart individuals working to make trades faster.

"

There's a whole book by Michael Lewis called Flash Boys, which is kind of about this period that you both moved to New York and start working on this thing because really his book is about this phenomenon, these high frequency traders, many of them coming out of PhD programs and working to create ways to, you know, to speed up trades by milliseconds, like 10 milliseconds.

Moby Dick (Chartwell Classics) Cover

Herman Melville

Moby Dick (Chartwell Classics)

It was mentioned in passing as a reference to the navigator Starbuck, whose name was used for the coffee shop chain Starbucks.

"

90% of your listeners probably don't know who Starbuck was. He was the navigator on the ship of Herb and Melville's Moby Dick.

— Episode: Bluemercury: Marla and Barry Beck

Listen on Audible 7-day free trial

Episode: Bluemercury: Marla and Barry Beck

It was mentioned in passing as a reference to the navigator Starbuck, whose name was used for the coffee shop chain Starbucks.

"

90% of your listeners probably don't know who Starbuck was. He was the navigator on the ship of Herb and Melville's Moby Dick.

The Bhagavad Gita (Easwaran's Classics of Indian Spirituality Book 1) Cover

Eknath Easwaran

The Bhagavad Gita (Easwaran's Classics of Indian Spirituality Book 1)

The Bhagavad Gita was mentioned as a text that Jay Shetty's father introduced him to and was a book that he studied as a monk, contributing to his journey of personal development.

"

And at the same time, there were spiritual texts that my father was introducing me to, whether it was The Bhagavad Gita or whether it was the story of Arjun in the Bhagavad Gita.

— Episode: Live Episode! Wellness Coach and Podcast...

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Episode: Live Episode! Wellness Coach and Podcaster: Jay Sh...

The Bhagavad Gita was mentioned as a text that Jay Shetty's father introduced him to and was a book that he studied as a monk, contributing to his journey of personal development.

"

And at the same time, there were spiritual texts that my father was introducing me to, whether it was The Bhagavad Gita or whether it was the story of Arjun in the Bhagavad Gita.

And my first video I made was actually a script and made up of scripts that I'd written and shared for years before that I'd already tested out in audiences and people had heard me share those messages. And my friend was a wedding and corporate videographer. And I said to him, you got to come out with me. And actually, he was always very encouraging of me. He always said to me like, Jay, you should make more videos and media. And so we went out. We always try and figure this out. It was either New Year's Eve or New Year's Day. We went out really early in the morning. And literally London was empty. So we could shoot in some of the most phenomenal locations in London for free without a permit. So we had no permits. We had none of the professional things that we could have. We had a boom mic that I was using my backpack to make it stand upright. And he brought his camera and he had a brilliant eye for like backgrounds and lenses because that was his profession. He did it for free for me. And we shot four videos that day in different locations. I took my t-shirts in my backpack and I would change my t-shirts. And we put up my first video, which was called Three Lessons I Learned from the Bhagavad Gita, which was the book that I studied as a monk.

Hidden Potential: The Science of Achieving Greater Things Cover

Adam Grant

Hidden Potential

The Science of Achieving Greater Things

Adam Grant's book dismantles the myth that you need innate qualities to achieve greatness. He argues that growth isn't about your natural genius, but about developing character.

"

"Growth is not about the genius you possess--it's about the character you develop."

— Episode: Achieving greater things with Adam Grant

Listen on Audible 7-day free trial

Episode: Achieving greater things with Adam Grant

Adam Grant's book dismantles the myth that you need innate qualities to achieve greatness. He argues that growth isn't about your natural genius, but about developing character.

"

"Growth is not about the genius you possess--it's about the character you develop."

Growth is not about the genius you possess but about the character you develop.

In Adam's latest book Hidden Potential, he dismantles the myth that you have to be born with innate qualities to accomplish great things.

I think that's true. What happens is a lot of people try something, they struggle at it, and then they think, I'm not good enough at it to put it out there.

And I think there's something really powerful in that to say we should start using our skills before we feel like we've mastered them.

Self-Compassion: The Proven Power of Being Kind to Yourself Cover

Dr. Kristin Neff

Self-Compassion

The Proven Power of Being Kind to Yourself

The book was referenced when discussing the challenges and growth of Compass, and it was mentioned that Robert Reffkin wrote about his difficult upbringing in it.

"

You write about this in your book a little bit.

— Episode: Robert Reffkin: Compass

Listen on Audible 7-day free trial

Episode: Robert Reffkin: Compass

The book was referenced when discussing the challenges and growth of Compass, and it was mentioned that Robert Reffkin wrote about his difficult upbringing in it.

"

You write about this in your book a little bit.

I was almost always the only black person working on a team, often one of the only black people working on an entire floor of a building.

The Times people confused me with other black people. The Times people assumed I worked in the mailroom. The awkward jokes about the racial comedy skits of Dave Chappelle's show.

I remember that when I lost the million dollars I made in the stock market, I was like, how am I going to get it back?

Harry Potter and the Sorcerer's Stone (1) Cover

J.K. Rowling

Harry Potter and the Sorcerer's Stone (1)

It was the most listened to audiobook on Audible over 20 years, demonstrating its enduring popularity with listeners.

"

The most repeated listen was Harry Potter and the Sorcerer's Stone, which makes a lot of sense.

— Episode: Audible: Don Katz

Listen on Audible 7-day free trial

Episode: Audible: Don Katz

It was the most listened to audiobook on Audible over 20 years, demonstrating its enduring popularity with listeners.

"

The most repeated listen was Harry Potter and the Sorcerer's Stone, which makes a lot of sense.

The Pelican Brief Cover

John Grisham

The Pelican Brief

It was a book and movie Justin had seen before becoming a lawyer, and he imagined the life of a lawyer to be like the characters in the story, glamorous and exciting.

"

Oh my goodness, you remember those John Grisham novels? Those movies? Pelican Brief I think is one of them. It just seems so glamorous and you're involved in like crimes and mysteries. And honestly, I...

— Episode: Halo Top Ice Cream: Justin Woolverton

Listen on Audible 7-day free trial

Episode: Halo Top Ice Cream: Justin Woolverton

It was a book and movie Justin had seen before becoming a lawyer, and he imagined the life of a lawyer to be like the characters in the story, glamorous and exciting.

"

Oh my goodness, you remember those John Grisham novels? Those movies? Pelican Brief I think is one of them. It just seems so glamorous and you're involved in like crimes and mysteries. And honestly, I bought into that stuff.

Brave New World Cover

Aldous Huxley

Brave New World

It was mentioned alongside 1984 as a dystopian future where technology is used to control people, but through a different method.

"

But he said alongside that vision, there's this other dystopian vision, the technology, which is the eldest Huxley vision of Brave New World in which control is not established by ban...

— Episode: The peril (and promise) of AI with Trist...

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Episode: The peril (and promise) of AI with Tristan Harris:...

It was mentioned alongside 1984 as a dystopian future where technology is used to control people, but through a different method.

"

But he said alongside that vision, there's this other dystopian vision, the technology, which is the eldest Huxley vision of Brave New World in which control is not established by banning books but by creating a world of so much amusing ourselves to death and the world.

What It Takes: Lessons in the Pursuit of Excellence Cover

Stephen A. Schwarzman

What It Takes

Lessons in the Pursuit of Excellence

Raegan Moya-Jones had finished writing this book about her life story before being fired from Aden + Anais, but she had to update the ending after her departure.

"

By the way, before she was fired from Aden and Anais, she had just finished writing a book about her life story. But after leaving the company, she had to call up the publisher and tell them she had t...

— Episode: Aden + Anais: Raegan Moya-Jones (2019)

Listen on Audible 7-day free trial

Episode: Aden + Anais: Raegan Moya-Jones (2019)

Raegan Moya-Jones had finished writing this book about her life story before being fired from Aden + Anais, but she had to update the ending after her departure.

"

By the way, before she was fired from Aden and Anais, she had just finished writing a book about her life story. But after leaving the company, she had to call up the publisher and tell them she had to rework the ending.

The Making of the Atomic Bomb Cover

Richard Rhodes

The Making of the Atomic Bomb

It was mentioned as a book on Sam Altman's desk, possibly implying it's related to his reflection on AI and OpenAI's work, similar to Robert Oppenheimer's regrets on The Manhattan Project.

"

I have that book on my desk. I look at it every day.

— Episode: ICYMI... HIBT Lab! OpenAI: Sam Altman

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Episode: ICYMI... HIBT Lab! OpenAI: Sam Altman

It was mentioned as a book on Sam Altman's desk, possibly implying it's related to his reflection on AI and OpenAI's work, similar to Robert Oppenheimer's regrets on The Manhattan Project.

"

I have that book on my desk. I look at it every day.

The Art of Gathering: How We Meet and Why It Matters Cover

Priya Parker

The Art of Gathering

How We Meet and Why It Matters

It was mentioned as a book that emphasizes the importance of making gatherings special, especially in the context of virtual events, where the energy of in-person interaction is missing.

"

I'm a huge fan of Priya Parker's book, The Art of Gathering.

— Episode: How I Built Resilience: Live with Julia...

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Episode: How I Built Resilience: Live with Julia Hartz

It was mentioned as a book that emphasizes the importance of making gatherings special, especially in the context of virtual events, where the energy of in-person interaction is missing.

"

I'm a huge fan of Priya Parker's book, The Art of Gathering.

And I think her premise of making that gathering special is so vitally important, especially when we're not in the same space and we're not feeling each other's energy.

The Devil Wears Prada: A Novel Cover

Lauren Weisberger

The Devil Wears Prada

A Novel

It was mentioned as a film and book that portrayed a somewhat accurate depiction of the cutthroat nature of the fashion publishing industry, but perhaps not as layered as reality.

"

And obviously, Devil Wears Prada, everybody knows that film and book.

— Episode: How I Built Resilience: Lindsay Peoples...

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Episode: How I Built Resilience: Lindsay Peoples Wagner of...

It was mentioned as a film and book that portrayed a somewhat accurate depiction of the cutthroat nature of the fashion publishing industry, but perhaps not as layered as reality.

"

And obviously, Devil Wears Prada, everybody knows that film and book.

The 7 Habits of Highly Effective People: 30th Anniversary Edition (*LARGE PRINT) Cover

Stephen R. Covey

The 7 Habits of Highly Effective People

30th Anniversary Edition (*LARGE PRINT)

It was mentioned as one of the books that Daymond John was consuming along with other self-help books, such as those by Tony Robbins and Think and Grow Rich, during his entrepreneurial journey.

"

And so how productive I was going to be later on, or I can put in P&L statements and listen to Tony Robbins and listen to Jay Abraham and Think and Grow Rich and Seven Highly Effective Habits of whate...

— Episode: FUBU: Daymond John

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Episode: FUBU: Daymond John

It was mentioned as one of the books that Daymond John was consuming along with other self-help books, such as those by Tony Robbins and Think and Grow Rich, during his entrepreneurial journey.

"

And so how productive I was going to be later on, or I can put in P&L statements and listen to Tony Robbins and listen to Jay Abraham and Think and Grow Rich and Seven Highly Effective Habits of whatever people.

Stolen Focus: Why You Can't Pay Attention--and How to Think Deeply Again Cover

Johann Hari

Stolen Focus

Why You Can't Pay Attention--and How to Think Deeply Again

It was discussed how the human attention span has been diminishing and the different factors that are contributing to this, including technology, sleep, and diet. Hari's experience of disconnecting from technology for three months in Provincetown and regaining his attention was also highlighted.

"

Stolen Focus, why you can't pay attention and how to think deeply again.

— Episode: HIBT Lab! Stolen Focus: Johann Hari

Listen on Audible 7-day free trial

Episode: HIBT Lab! Stolen Focus: Johann Hari

It was discussed how the human attention span has been diminishing and the different factors that are contributing to this, including technology, sleep, and diet. Hari's experience of disconnecting from technology for three months in Provincetown and regaining his attention was also highlighted.

"

Stolen Focus, why you can't pay attention and how to think deeply again.

I read that in the book. I couldn't believe it. Three minutes.

It's like we're putting rocket fuel into a mini, right? It'll go really fast for five minutes, then it will just stop.

We are not machines. We cannot live by the logic of machines.

Flow begins at the edge of your comfort zone.

Overwhelmed: Work, Love, and Play When No One Has the Time Cover

Brigid Schulte

Overwhelmed

Work, Love, and Play When No One Has the Time

It was discussed in the context of the pandemic's impact on people's schedules and how it brought about a period of reflection and the reduction of excessive busyness.

"

Bridget Schulte wrote this book, Overwhelmed, and it's one of my favorite.

— Episode: How I Built Resilience: Live with Julia...

Listen on Audible 7-day free trial

Episode: How I Built Resilience: Live with Julia Hartz

It was discussed in the context of the pandemic's impact on people's schedules and how it brought about a period of reflection and the reduction of excessive busyness.

"

Bridget Schulte wrote this book, Overwhelmed, and it's one of my favorite.

And she talked about the plague of busyness and how research shows that we all hate our lives with on the merry-go-round. We can't get off. We're just always busy, yet we keep leaning in more and grabbing more.

To Kill a Mockingbird Cover

Harper Lee

To Kill a Mockingbird

It was mentioned as a common book read in high school, but the speaker stated he couldn't read it due to functional illiteracy during his youth.

"

People talk about Kill the Mockingbird and I didn't read that book. I didn't read any of these books because I couldn't.

— Episode: Live From The HIBT Summit: David Neelema...

Listen on Audible 7-day free trial

Episode: Live From The HIBT Summit: David Neeleman of JetBl...

It was mentioned as a common book read in high school, but the speaker stated he couldn't read it due to functional illiteracy during his youth.

"

People talk about Kill the Mockingbird and I didn't read that book. I didn't read any of these books because I couldn't.

Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! Cover

Robert T. Kiyosaki

Rich Dad Poor Dad

What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!

It was mentioned that Pinky's father, while incarcerated, encouraged her to read this book and learn about stocks and entrepreneurship.

"

He would tell me to read so many books, Rich Dad, Poor Dad. He was teaching me about stocks. He was telling me that like, I'm going to be an entrepreneur and things that I could do to set my life up.

— Episode: HIBT Lab! Slutty Vegan: Pinky Cole

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Episode: HIBT Lab! Slutty Vegan: Pinky Cole

It was mentioned that Pinky's father, while incarcerated, encouraged her to read this book and learn about stocks and entrepreneurship.

"

He would tell me to read so many books, Rich Dad, Poor Dad. He was teaching me about stocks. He was telling me that like, I'm going to be an entrepreneur and things that I could do to set my life up.

Note: The book recommendations on this page are discovered automatically from podcast transcripts, and may be incorrect or incomplete.