The Birth of a Brand
Brian Smith
Mentioned 1 month ago
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.
Book Recommendations
How I Built This with Guy Raz
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership an...
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The Complete Joy of Homebrewing
Fully Revised and Updated
Sam bought The Joy of Homebrewing at a shop, calling it the "Bible" of homebrewing and crediting it for giving him confidence in the science of fermentation.
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I bought the book that I first read in the library called The Joy of Homebrewing and Charlie Papazian wrote that book and it's considered sort of the Bible and so Charlie did a really great job in The...
— Episode: Dogfish Head Craft Brewery: Sam and Mari...
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Episode: Dogfish Head Craft Brewery: Sam and Mariah Calagio...
Sam bought The Joy of Homebrewing at a shop, calling it the "Bible" of homebrewing and crediting it for giving him confidence in the science of fermentation.
"
I bought the book that I first read in the library called The Joy of Homebrewing and Charlie Papazian wrote that book and it's considered sort of the Bible and so Charlie did a really great job in The Joy of Homebrewing of putting into layman terms the science of fermentation.
All Marketers Are Liars
The Power of Telling Authentic Stories in a Low-Trust World
Guy recalled reading SethGodin's All Marketers Are Liars years ago and said it had served as a template for his early thinking.
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I'm reminded of one of Seth Godin's books. It was called All Marketers Are Liars. It was like my template early on when I first read it back in 2005, 2006, somewhere in that time.
— Episode: Advice Line with Joe Gebbia of Airbnb
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Episode: Advice Line with Joe Gebbia of Airbnb
Guy recalled reading SethGodin's All Marketers Are Liars years ago and said it had served as a template for his early thinking.
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I'm reminded of one of Seth Godin's books. It was called All Marketers Are Liars. It was like my template early on when I first read it back in 2005, 2006, somewhere in that time.
Brewing Up a Business
Adventures in Beer from the Founder of Dogfish Head Craft Brewery
Ray mentioned picking up Brewing Up a Business during a hospital stay and said the book inspired him to think about building more than a bar and grill.
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Picked up some books. One of the books was Brewing Up a Business by Sam Calagione. That book really inspired me to think about potentially building something more than a bar and grill...
— Episode: Advice Line with Joe Gebbia of Airbnb
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Episode: Advice Line with Joe Gebbia of Airbnb
Ray mentioned picking up Brewing Up a Business during a hospital stay and said the book inspired him to think about building more than a bar and grill.
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Picked up some books. One of the books was Brewing Up a Business by Sam Calagione. That book really inspired me to think about potentially building something more than a bar and grill.
Swoosh
The Unauthorized Story of Nike and the Men Who Played There
He said the last book he had ever read was The Swoosh, The Unauthorized Story of Nike, which he read in eighth or ninth grade around 19861987.
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People don't believe me when I say this. The last book that I read was the book called The Swoosh, The Unauthorized Story of Nike. I read it, I think, when I was in eighth or ninth gr...
— Episode: Fanatics: Michael Rubin
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Episode: Fanatics: Michael Rubin
He said the last book he had ever read was The Swoosh, The Unauthorized Story of Nike, which he read in eighth or ninth grade around 19861987.
"
People don't believe me when I say this. The last book that I read was the book called The Swoosh, The Unauthorized Story of Nike. I read it, I think, when I was in eighth or ninth grade. So it probably came out in 1986, 1987. It's hard for you to concentrate on the page.
Super Fandom (Korean Edition)
The book was highlighted as an amazing resource about turning fans into superfans and was suggested as a guide for building strong community around a product.
"
I'm reminded there's an amazing book by an author named Zoe, I think Frey Blaner is how you say her name. Okay. And the book is called Super Fandom, and it's about turning fans into super fans.
— Episode: Advice Line with Jack Conte of Patreon
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Episode: Advice Line with Jack Conte of Patreon
The book was highlighted as an amazing resource about turning fans into superfans and was suggested as a guide for building strong community around a product.
"
I'm reminded there's an amazing book by an author named Zoe, I think Frey Blaner is how you say her name. Okay. And the book is called Super Fandom, and it's about turning fans into super fans.
THOMAS' REGISTER OF AMERICAN MANUFACTURERS AND FIRST HANDS IN ALL LINES The Buyers' Guide, 1905-1906
The speakers said they wrote to manufacturers using a set of books called the Thomas Register, which listed every manufacturer.
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We wrote to hundreds of thousands of different manufacturers from a set of books called Thomas Registry, and it's a list of every manufacturer.
— Episode: The Container Store: Kip and Sharon Tind...
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Episode: The Container Store: Kip and Sharon Tindell
The speakers said they wrote to manufacturers using a set of books called the Thomas Register, which listed every manufacturer.
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We wrote to hundreds of thousands of different manufacturers from a set of books called Thomas Registry, and it's a list of every manufacturer.
Eat Mor Chikin
Inspire More People
Guy noted that the ChickfilA founder had written a book called Eat More Chicken, highlighting its focus on developing talent from within.
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And the founder, Truett Cathy, wrote a book many years ago. I think it's called Eat More Chicken, right?
— Episode: Advice Line with Chris Ruder of Spikebal...
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Episode: Advice Line with Chris Ruder of Spikeball
Guy noted that the ChickfilA founder had written a book called Eat More Chicken, highlighting its focus on developing talent from within.
"
And the founder, Truett Cathy, wrote a book many years ago. I think it's called Eat More Chicken, right?
The Book of Saints
A History of Saints From the Time of Christ to the Present Day
They discovered the book at the State Library of New South Wales, noted it had never been checked out, and found the name Viator within its pages, inspiring their company name.
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We went to the state library of New South Wales, which was near our office and they had a book called The Book of Saints published in 1921. According to the lady behind the counter, n...
— Episode: Viator: Rod Cuthbert
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Episode: Viator: Rod Cuthbert
They discovered the book at the State Library of New South Wales, noted it had never been checked out, and found the name Viator within its pages, inspiring their company name.
"
We went to the state library of New South Wales, which was near our office and they had a book called The Book of Saints published in 1921. According to the lady behind the counter, nobody had ever looked in it. It had never been checked out. It was dusty. We opened it up, we looked through the list and there's Viator, which is the Latin word for traveler.
Quench Your Own Thirst
Business Lessons Learned Over a Beer or Two
The memoir was noted as a new release that shares business lessons learned over a beer or two.
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He has a new memoir out called Quench Your Own Thirst. Business lessons learned over a beer or two. Cheers.
— Episode: Samuel Adams: Jim Koch
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Episode: Samuel Adams: Jim Koch
The memoir was noted as a new release that shares business lessons learned over a beer or two.
"
He has a new memoir out called Quench Your Own Thirst. Business lessons learned over a beer or two. Cheers.
Patents, Copyrights and Trademarks For Dummies
She bought the book to learn how to draft a patent and used its guidance to write her own patent application.
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I went to Barnes & Noble on Peachtree in Atlanta and bought a book called Patents and Trademarks. And I wrote the patent.
— Episode: Spanx: Sara Blakely
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Episode: Spanx: Sara Blakely
She bought the book to learn how to draft a patent and used its guidance to write her own patent application.
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I went to Barnes & Noble on Peachtree in Atlanta and bought a book called Patents and Trademarks. And I wrote the patent.
The Birth of a Brand
Brian Smith said he had authored a book titled The Birth of a Brand that recounted the UGG saga.
"
In fact, after all of this, I wrote a book called The Birth of a Brand.
— Episode: UGG: Brian Smith. How an epiphany, surfe...
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Episode: UGG: Brian Smith. How an epiphany, surfers, and $5...
Brian Smith said he had authored a book titled The Birth of a Brand that recounted the UGG saga.
"
In fact, after all of this, I wrote a book called The Birth of a Brand.
He's also written a book about the UGG saga. It's called The Birth of a Brand.
Note: The book recommendations on this page are discovered automatically from podcast transcripts, and may be incorrect or incomplete.