How I Built This with Guy Raz

Hey, really quick before we start the show. Did you know that How I Built This is also a book? Well, it's now out in paperback and available wherever books are sold. So check it out.

Well, it's now out in paperback and available wherever books are sold.

Did you know that How I Built This is also a book? Well, it's now out in paperback and available wherever books are sold. So check it out.

The New York Times bestselling book, How I Built This is now available. It's a great read and a great gift for anyone looking for ideas, inspiration, wisdom and encouragement to have the courage to put out an idea into the world.

It's filled with tons of stories you haven't heard about how some of the greatest entrepreneurs you know and respect started out at the very bottom.

The New York Times bestselling book, How I Built This is now available. It's a great read and a great gift for anyone looking for ideas, inspiration, wisdom, and encouragement to have the courage to put out an idea into the world.

It's filled with tons of stories you haven't heard about how some of the greatest entrepreneurs you know and respect started out at the very bottom.

The New York Times bestselling book How I Built This is now available. It's a great read and a great gift for anyone looking for ideas, inspiration, wisdom, and encouragement to have the courage to put out an idea into the world.

And one more thing, the New York Times bestselling book How I Built This is now available. It's a great read and a great gift for anyone looking for ideas, inspiration, wisdom and encouragement to have the courage to put out an idea into the world.

It's filled with tons of stories you haven't heard about how some of the greatest entrepreneurs you know and respect started out at the very bottom.

The New York Times bestselling book How I Built This is now available. It's a great read and a great gift for anyone looking for ideas, inspiration, wisdom, and encouragement to have the courage to put out an idea into the world.

It's filled with tons of stories you haven't heard about how some of the greatest entrepreneurs you know and respect started out at the very bottom.

And one more thing, the New York Times bestselling book How I Built This is now available. It's a great read and a great gift for anyone looking for ideas, inspiration, wisdom, and encouragement to have the courage to put out an idea into the world.

It's filled with tons of stories you haven't heard about how some of the greatest entrepreneurs you know and respect started out at the very bottom.

Check out How I Built This, the book, available wherever you buy your books.

And one more thing, the New York Times bestselling book How I Built This is now available. It's a great read and a great gift for anyone looking for ideas, inspiration, wisdom, and encouragement to have the courage to put out an idea into the world.

It's filled with tons of stories you haven't heard about how some of the greatest entrepreneurs you know and respect started out at the very bottom.

The New York Times bestselling book How I Built This is now available. It's a great read and a great gift for anyone looking for ideas, inspiration, wisdom, and encouragement to have the courage to put out an idea into the world.

It's filled with tons of stories you haven't heard about how some of the greatest entrepreneurs you know and respect started out at the very bottom.

And one more thing, the New York Times best-selling book How I Built This is now available.

It's a great read and a great gift for anyone looking for ideas, inspiration, wisdom, and encouragement to have the courage to put out an idea into the world.

It's filled with tons of stories you haven't heard about how some of the greatest entrepreneurs you know and respect started out at the very bottom.

The New York Times bestselling book How I Built This is now available. It's a great read and a great gift for anyone looking for ideas, inspiration, wisdom and encouragement to have the courage to put out an idea into the world.

It's filled with tons of stories you haven't heard about how some of the greatest entrepreneurs you know and respect started out at the very bottom.

The New York Times bestselling book, How I Built This is now available. It's a great read and a great gift for anyone looking for ideas, inspiration, wisdom, and encouragement to have the courage to put out an idea into the world.

It's filled with tons of stories you haven't heard about how some of the greatest entrepreneurs you know and respect started out at the very bottom.

Check out How I Built This, the book, available wherever you buy your books.

And one more thing, the New York Times bestselling book How I Built This is now available. It's a great read and a great gift for anyone looking for ideas, inspiration, wisdom, and encouragement to have the courage to put out an idea into the world. It's filled with tons of stories you haven't heard about how some of the greatest entrepreneurs you know and respect started out at the very bottom.

Hey, really quick before we start the show, the How I Built This book is now a New York Times and Wall Street Journal bestseller.

If you haven't picked it up and you want to learn the secrets of how to develop an entrepreneurial mindset, How I Built This, the book is for you.

And one more thing, the New York Times best-selling book How I Built This is now available. It's a great read and a great gift for anyone looking for ideas, inspiration, wisdom, and encouragement to have the courage to put out an idea into the world.

It's filled with tons of stories you haven't heard about how some of the greatest entrepreneurs you know and respect started out at the very bottom.

Check out How I Built This, the book, available wherever you buy your books.

Hey, really quick before we start the show, the How I Built This book is now a New York Times and Wall Street Journal bestseller.

So thank you to all of you who ordered it and for your support of this show.

If you haven't picked it up and you want to learn the secrets of how to develop an entrepreneurial mindset, How I Built This, the book is for you.

It's now available wherever books are sold and in most countries around the world, or by visiting howibuiltthis.com or guyraz.com.

And one more thing, the New York Times bestselling book How I Built This is now available. It's a great read and a great gift for anyone looking for ideas, inspiration, wisdom, and encouragement to have the courage to put out an idea into the world.

It is just out now and available everywhere, and it doesn't cost more than a few cups of coffee. And it's filled with wisdom and stories and ideas that will have you feeling inspired and fired up to take on the world.

It's a great read and a great gift for anyone looking for ideas, inspiration, wisdom and encouragement to have the courage to put out an idea into the world.

It's filled with a ton of stories you haven't heard, and how some of the greatest entrepreneurs you know and respect started out at the very bottom.

And please, if you support what I do on this show, you can show that support by picking up How I Built This, the book.

If you value this show, if you value the stories, the lessons, the wisdom and inspiration we bring to you, if you think of me as your friend, which I am because even though millions of you are listening, I'm actually talking just to you right now, I need you to be there for me as well. And you can do that by supporting what I do and buying my book, How I Built This.

It is just out now and available everywhere and it doesn't cost more than a few cups of coffee. And it's filled with wisdom and stories and ideas that will have you feeling inspired and fired up to take on the world.

So please, if you love this show, and what we do for you, do us one back and pick up How I Built This wherever books are sold.

And just one more thing. The How I Built This book is now available. It's a great read and a great gift for anyone looking for ideas, inspiration, wisdom and encouragement to have the courage to put out an idea into the world.

It's filled with a ton of stories you haven't heard and how some of the greatest entrepreneurs you know and respect started out at the very bottom. Check out How I Built This, the book available wherever you buy your books.

If you value this show, if you value the stories, the lessons, the wisdom and inspiration we bring to you, if you think of me as your friend, which I am because even though millions of you are listening, I'm actually talking just to you right now, I need you to be there for me as well. And you can do that by supporting what I do and buying my book, How I Built This.

And it doesn't cost more than a few cups of coffee. And it's filled with wisdom and stories and ideas that will have you feeling inspired and fired up to take on the world.

So please, if you love this show, and what we do for you, do us one back and pick up How I Built This wherever books are sold.

And it's a reason why How I Built This, our show resonates and connects with so many people.

It is just out now and available everywhere, and it doesn't cost more than a few cups of coffee. And it's filled with wisdom and stories and ideas that will have you feeling inspired and fired up to take on the world.

So please, if you love this show and what we do for you, do us one back and pick up How I Built This wherever books are sold.

And you can do that by supporting what I do and buying my book, How I Built This. It is just out now and available everywhere and it doesn't cost more than a few cups of coffee. And it's filled with wisdom and stories and ideas that will have you feeling inspired and fired up to take on the world.

So please, if you love this show and what we do for you, do us one back and pick up How I Built This wherever books are sold.

It is just out now and available everywhere, and it doesn't cost more than a few cups of coffee.

And it's filled with wisdom and stories and ideas that will have you feeling inspired and fired up to take on the world.

So please, if you love this show and what we do for you, do us one back and pick up How I Built This wherever books are sold.

If you value this show, if you value the stories, the lessons, the wisdom and inspiration we bring to you, if you think of me as your friend, which I am because even though millions of you are listening, I'm actually talking just to you right now, I need you to be there for me as well. And you can do that by supporting what I do and buying my book, How I Built This.

It is just out now and available everywhere and it doesn't cost more than a few cups of coffee. And it's filled with wisdom and stories and ideas that will have you feeling inspired and fired up to take on the world.

So please, if you love this show, and what we do for you, do us one back and pick up How I Built This wherever books are sold.

And just one more thing, the How I Built This book is now available. It's a great read and a great gift for anyone looking for ideas, inspiration, wisdom and encouragement to have the courage to put out an idea into the world.

It's filled with a ton of stories you haven't heard and how some of the greatest entrepreneurs you know and respect started out at the very bottom. Check out How I Built This, the book available wherever you buy your books.

Well, to answer those questions, I've written a book. It's called What Else? How I Built This, and it's full of inspiring stories from some of the greatest leaders and entrepreneurs in the world who've been through the trenches, made big mistakes, and lived to tell the tale.

If you're looking to start something or just want to be inspired by those who have built incredible things, pick up How I Built This now, wherever you buy your books, or by visiting guyraz.com.

Well, to answer those questions, I've written a book. It's called What Else? How I Built This, and it's full of inspiring stories from some of the greatest entrepreneurs in the world who've been through the trenches, made big mistakes, and lived to tell the tale.

If you're looking to start something or just want to be inspired by those who've built incredible things, pick up How I Built This now wherever you buy your books or by visiting guyraz.com.

To find out the answers to all these questions, pick up a copy of my new book, How I Built This. If you love this show, you will love this book.

How I Built This, the book is available everywhere books are sold or at GuyRoz.com.

Well, to answer those questions, I've written a book. It's called What Else? How I Built This, and it's full of inspiring stories from some of the greatest entrepreneurs in the world who've been through the trenches, made big mistakes, and lived to tell the tale.

If you're looking to start something or just want to be inspired by those who've built incredible things, pick up How I Built This now wherever you buy your books or by visiting guyraz.com.

To find out the answers to all these questions, my new book, How I Built This.

If you love this show, you will love this book. How I Built This, the book is available everywhere books are sold or at guyraz.com.

Well, to answer those questions, I've written a book. It's called what else? How I Built This.

And it's full of inspiring stories from some of the greatest leaders and entrepreneurs in the world who've been through the trenches, made big mistakes and lived to tell the tale.

If you're looking to start something or just want to be inspired by those who have built incredible things, pick up How I Built This now wherever you buy your books or by visiting guyraz.com.

Well, to answer those questions, I've written a book. It's called what else? How I Built This.

And it's full of inspiring stories from some of the greatest leaders and entrepreneurs in the world who've been through the trenches, made big mistakes and lived to tell the tale.

If you're looking to start something or just want to be inspired by those who have built incredible things, pick up How I Built This now wherever you buy your books or by visiting guyraz.com.

Well to answer those questions, I've written a book. It's called, what else? How I Built This.

And it's full of inspiring stories from some of the greatest leaders and entrepreneurs in the world who've been through the trenches, made big mistakes, and lived to tell the tale.

If you're looking to start something or just want to be inspired by those who have built incredible things, pick up How I Built This now wherever you buy your books or by visiting guyraz.com.

Well to answer those questions, I've written a book. It's called, what else? How I Built This.

And it's full of inspiring stories from some of the greatest leaders and entrepreneurs in the world who've been through the trenches, made big mistakes, and lived to tell the tale.

If you're looking to start something or just want to be inspired by those who have built incredible things, pick up How I Built This now wherever you buy your books or by visiting guyraz.com.

Well, to find out the answers to all these questions, pick up a copy of my new book.

It's called How I Built This. And if you love the show, you will love this book.

And if you order before September 15th, I'll send you a free autographed book plate to put inside the book.

Just visit guyraz.com or howibuiltthis.com to order or pick up How I Built This wherever you get your books.

If you have not heard, Guy has a book coming out on September 15th. It is called How I Built This, The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs.

And in it, Guy lays out some really fantastic practical advice for people starting their own businesses.

There are, of course, a bunch of very powerful stories from some of the world's most successful entrepreneurs.

And my personal favorite part, there is the story of Guy Raz himself and the creation of the show.

And of course, do not forget Guy's book, How I Built This, The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs. It is available for pre-order and Guy, thank you so much.

It's called How I Built This, and it only costs about 20 bucks.

And this book is designed for anyone who's thinking of building something or just wants to be inspired by people who have built some of the most iconic companies and brands on earth.

So please go to How I Built This dot com or guyraz.com to order the book and get your free signed book plate.

Well to find out the answers to all these questions, pick up a copy of my new book. It's called How I Built This. And if you love the show, you will love this book.

And if you order before September 15th, I'll send you a free autographed book plate to put inside the book. Just visit guyraz.com or howibuiltthis.com to order or pick up How I Built This wherever you get your books. And thanks.

And don't forget the How I Built This book is now available for pre-order. You can find all the details at guyraz.com or at howibuiltthis.com.

How I Built This is now a book and it's coming out in a few weeks.

It's full of insights, advice, wisdom, and guidance all told through the stories of some of the most amazing entrepreneurs on earth.

To order the book and to get your free book plate, visit guyraz.com.

How I Built This isn't just a podcast, but also a book. A book filled with stories and lessons from some of the world's greatest entrepreneurs about the gift of failure, the beauty of ideas and the path to building something meaningful. You can pre-order the book right now wherever you get your books or by visiting guyraz.com.

How I Built This isn't just a podcast, but it is also now a book! A book filled with incredible stories and lessons from some of the world's greatest entrepreneurs. You can pre-order the How I Built This book right now wherever you get your books or by visiting guyraz.com.

How I Built This isn't just a podcast, but it is also now a book. A book filled with incredible stories and lessons from some of the world's greatest entrepreneurs. You can pre-order the How I Built This book right now wherever you get your books or by visiting guyraz.com.

How I Built This isn't just a podcast, but also a book. A book filled with stories and lessons from some of the world's greatest entrepreneurs about the gift of failure, the beauty of ideas, and the path to building something meaningful. You can pre-order the book right now wherever you get your books or by visiting guyraz.com.

Hey there, it's Guy here. And really quick before we start this brand new episode of the show, How I Built This isn't just a podcast, but also a book. A book filled with stories and lessons from some of the world's greatest entrepreneurs about the gift of failure, the beauty of ideas, and the path to building something meaningful. You can pre-order the book right now wherever you get your books or by visiting guyraz.com.

Inspired by the hit podcast, American History Tellers and History Daily present the new book, The Hidden History of the White House.

Order The Hidden History of the White House now in hardcover or digital edition wherever you get your books.

Inspired by the hit podcast American History Tellers, Wondery and William Morrow present the new book, The Hidden History of the White House. Each chapter will bring you inside the fierce power struggles, the worldaltering decisions, and shocking scandals that have shaped our nation.

Inspired by the hit podcast American History Tellers, Wondery and William Morrow present the new book, The Hidden History of the White House.

Order The Hidden History of the White House now in hardcover or digital edition, wherever you get your books.

Inspired by the hit podcast American History Tellers, Wondery and William Morrow present the new book, The Hidden History of the White House. Each chapter will bring you inside the fierce power struggles, the worldaltering decisions, and shocking scandals that have shaped our nation.

Order The Hidden History of the White House now in hardcover or digital edition wherever you get your books.

Inspired by the hit podcast, American History Tellers, Wondery and William Morrow present the new book, The Hidden History of the White House. Each chapter will bring you inside the fierce power struggles, the worldaltering decisions, and shocking scandals that have shaped our nation.

Order The Hidden History of the White House now in hardcover or digital edition wherever you get your books.

Inspired by the hit podcast American History Tellers, Wondery and William Morrow present the new book, The Hidden History of the White House. Each chapter will bring you inside the fierce power struggles, the worldaltering decisions, and shocking scandals that have shaped our nation.

Order The Hidden History of the White House now in hardcover or digital edition wherever you get your books.

Order The Hidden History of the White House now in hardcover or digital edition wherever you get your books.

For more than two centuries, the White House has been the stage for some of the most dramatic scenes in American history. Inspired by the hit podcast American History Tellers, Wonder... present the new book, The Hidden History of the White House.

Order The Hidden History of the White House now in hardcover or digital edition wherever you get your books.

Inspired by the hit podcast American History Tellers and Wondery, William Morrow presented the new book, The Hidden History of the White House.

Order The Hidden History of the White House now in hardcover or digital edition wherever you get your books.

Inspired by the hit podcast, American History Tellers, Wondery and William Morrow present the new book, The Hidden History of the White House. Each chapter will bring you inside the fierce power struggles, the worldaltering decisions and shocking scandals that have shaped our nation.

Order The Hidden History of the White House now in hardcover or digital edition wherever you get your books.

Inspired by the hit podcast American History Tellers, Wondery and William Morrow present the new book, The Hidden History of the White House. Each chapter will bring you inside the fierce power struggles, the worldaltering decisions, and shocking scandals that have shaped our nation.

Order The Hidden History of the White House now in hardcover or digital edition wherever you get your books.

Inspired by the hit podcast American History Tellers, Wondery and William Morrow present the new book, The Hidden History of the White House.

Each chapter will bring you inside the fierce power struggles, the worldaltering decisions, and shocking scandals that have shaped our nation.

Order The Hidden History of the White House now in hardcover or digital edition wherever you get your books.

Inspired by the hit podcast, American History Tellers, Wonderly and William Morrow present the new book, The Hidden History of the White House.

Each chapter will bring you inside the fierce power struggles, the worldaltering decisions, and shocking scandals that have shaped our nation.

You'll be there when the very foundations of the White House are laid in 1792, and you'll watch as the British burn it down in 1814.

Then you'll hear the intimate conversations between FDR and Winston Churchill as they make plans to defeat Nazi forces in 1941.

And you'll be in the Situation Room when President Barack Obama approves the raid to bring down the most infamous terrorist in American history. Order The Hidden History of the White House now in hardcover or digital edition wherever you get your books.

For more than two centuries, the White House has been the stage for some of the most dramatic scenes in American history.

Inspired by the hit podcast American History Tellers, Wonder5 and William Morrow present the new book, The Hidden History of the White House.

Each chapter will bring you inside the fierce power struggles, the worldaltering decisions, and shocking scandals that have shaped our nation.

Order The Hidden History of the White House now in hardcover or digital edition wherever you get your books.

Inspired by the hit podcast American History Tellers, Wondery and William Morrow present the new book, The Hidden History of the White House. Each chapter will bring you inside the fierce power struggles, the worldaltering decisions, and shocking scandals that have shaped our nation.

Order The Hidden History of the White House now in hardcover or digital edition, wherever you get your books.

Inspired by the hit podcast American History Tellers, Wondery and William Morrow present the new book, The Hidden History of the White House.

Order The Hidden History of the White House now in hardcover or digital edition wherever you get your books.

Even if you haven't read the book, you think you know the story.

One of the incredible things about Dracula is that not only is it this wonderful snapshot of the 19th century, but it also has so much resonance today.

Dracula, the ancient vampire, who terrorizes Victorian London.

author Bram Stoker raided ancient folklore, exploited Victorian fears and created the iconic monster.

Dracula, the ancient vampire who terrorizes Victorian London. Even if you haven't read the book, you think you know the story.

Even if you haven't read the book, you think you know the story. One of the incredible things about Dracula is that not only is it this wonderful snapshot of the 19th century, but it also has so much resonance today.

Dracula, the ancient vampire who terrorizes Victorian London. Blood and garlic, bats and crucifixes. Even if you haven't read the book, you think you know the story. One of the incredible things about Dracula is that not only is it this wonderful snapshot of the 19th century, but it also has so much resonance today.

We'll reveal how author Bram Stoker raided ancient folklore, exploited Victorian fears around sex, science and religion, and how even today we remain enthralled to his strange creatures of the night.

Dracula. The ancient vampire who terrorizes Victorian London. Blood and garlic, bats and crucifixes. Even if you haven't read the book, you think you know the story.

Dracula, the ancient vampire who terrorizes Victorian London. Blood and garlic, bats and crucifixes.

We'll reveal how author Bram Stoker raided ancient folklore, exploited Victorian fears around sex, science and religion.

Dracula, the ancient vampire who terrorizes Victorian London. Blood and garlic, bats and crucifixes. Even if you haven't read the book, you think you know the story.

Best-selling titles like First Lie Wins or the upcoming Stephen King novel You Like It Darker.

Best-selling titles like First Lie Wins or the upcoming Stephen King novel You Like It Darker.

Best-selling titles like First Lie Wins or the upcoming Stephen King novel, You Like It Darker.

Bestselling titles like First Lie Wins or the upcoming Stephen King novel, You Like It Darker.

Best-selling titles like First Lie Wins or the upcoming Stephen King novel, You Like It Darker.

Bestselling titles like First Lie Wins or the upcoming Stephen King novel, You Like It Darker.

Bestselling titles like First Lie Wins or the upcoming Stephen King novel, You Like It Darker.

At the time I had recently read a book by Tim Ferriss called the four hour work week.

I think at about this time, I came across the four hour work week book and that was eyeopening. Uh, there's kind of a formula in there with the different types of products that work in an e-commerce type of business.

And there was a list in there and I don't remember everything, but there were definitely things. It was basically something that was, that you could ship easily, that wouldn't break, that was high value, you know, wasn't overly complex.

Or overly seasonal.

Yeah. And so with that in mind, we were thinking, Oh, what, what could we do that, that would fit that?

And I had this idea of this four hour work week. That's why we set out to do this.

At the time, 4-Hour Workweek was like, all of those a huge deal, right?

I had read 4-Hour Workweek. And particularly as it related to RunMyErin.com, I thought, oh my god, if I could get Tim as an advisor to this company, that's going to be a huge win for us.

And we just really bond and connect over four hour work week and run my errand and how they're so collaborative.

instantly I thought of Tim Ferriss and of course his book, The Four Hour Workweek came out in 2009, but you were basically doing this at the time.

In 2007, a completely unknown writer named Tim Ferriss published an obscure book called The Four Hour Workweek.

The book basically outlined how Tim escaped the 9 to 5 grind by outsourcing most of his job to other people.

But none of that ever worried Tim Ferriss, because he had a plan.

And yet Tim Ferriss, an unknown writer and entrepreneur who lived in a small apartment in San Jose, California, would go on to sell more than 2 million copies of The Four Hour Workweek.

That book sat on the New York Times bestseller list for four years.

Best-selling titles like First Lie Wins or the upcoming Stephen King novel You Like It Darker.

Best-selling titles like First Lie Wins or the upcoming Stephen King novel You Like It Darker.

Best-selling titles like First Lie Wins or the upcoming Stephen King novel, You Like It Darker.

Bestselling titles like First Lie Wins or the upcoming Stephen King novel, You Like It Darker.

Best-selling titles like First Lie Wins or the upcoming Stephen King novel, You Like It Darker.

I'll read that if you read Pride and Prejudice.

He read Pride and Prejudice in one night. He stayed up all night reading it.

And he wrote a review on Goodreads about Pride and Prejudice.

Sandy says is her drug of choice.

and I just got back from a long car trip where I was listening to the latest zombie fallout book, Bridging the Gap, and I swear I had to keep checking the backseat for any glowing eyes as I drove home on that deserted highway.

I just got back from a long car trip where I was listening to the latest zombie fallout book, Bridging the Gap.

I just got back from a long car trip where I was listening to the latest zombie fallout book, Bridging the Gap.

And I swear I had to keep checking the backseat for any glowing eyes as I drove home on that deserted highway.

And I just got back from a long car trip where I was listening to the latest zombie fallout book Bridging the Gap.

And also recently I read Daring Greatly and that book was absolutely amazing, especially I related so much to just when she spoke about also receiving so many negative comments or hate and someone in her position who's had so much success also say that there will simply be days where it gets to you and where it feels bad and you cry it out.

But then you just get back up and keep moving and keep creating the things you want to make for the people who want to see them.

If you haven't read Daring Greatly by Brene Brown, you must read it. There's this part about being in the arena. The brave ones are in the arena and there will be people who throwing like tomatoes at you. But they're not in the arena with you. If they're in the arena with you, it's worthy of a battle.

If you haven't read Daring Greatly by Brene Brown, you must read it. There's this part about being in the arena.

We ordered every book on 3D printing off of Amazon, started meeting with other 3D printing companies just to learn and soak up the knowledge really fast.

We ordered every book on 3D printing off of Amazon, started meeting with other 3D printing companies just to learn and soak up the knowledge really fast.

We took little classes on 3D printing. We ordered every book on 3D printing off of Amazon, started meeting with other 3D printing companies just to learn and soak up the knowledge really fast.

There's this famous book by Seth Godin where he talks about the purple cow.

The purple cow theory is like, if you're going to start a business, you want to think about a purple cow business. Cause like if you're driving through, you know, the countryside and you just see a cow on a field, you're just going to keep driving.

But if it was a purple cow in the field, you would jump out of your car and hop in front of that cow and take a selfie with that cow. And then put on Instagram and say, look, I found a purple cow.

That was Slutty Vegan. Yes. It was a purple cow because people are going to say, what a weird name. I have to know more about this thing. It's so weird. Yes. And guess what it did? I love the purple cow theory, by the way. Purple is my favorite color.

So it just works all the way around. I got to grab that book.

There's this famous book by Seth Godin where he talks about the purple cow.

The purple cow theory is like, if you're going to start a business, you want to think about a purple cow business. Cause like, if you're driving through, you know, the countryside and you just see a cow on a field, you're just going to keep driving. But if it was a purple cow in the field, you would jump out of your car and hop in front of that cow and take a selfie with that cow. And then put on Instagram and say, look, I found a purple cow. That was Slutty Vegan.

I love the purple cow theory, by the way, purple is my favorite color.

And so because you've got this sort of literally, like, what Seth Godin would call a purple cow product, right? It's unusual. It stands out.

Your books, give and take and Originals. I mean, they are so innovative and so interesting. And that requires a lot of thinking.

But, you know, it's we receive these books, give and take or Originals or whatever. You know, think again. And they're elegant and they're very useful and very interesting and full of innovative ideas.

That book says true entrepreneurs hedge their bets.

It's called Second Impressions.

And if you got one person to talk to you or one person to take a Book of Mormon, that was a good day.

The family stories that she was given a book of Mormon by Joseph Smith himself, who was the founder of our church.

In fact, recently someone was in there reading a copy of War and Peace, which I assume means they're going to be staying for a long time.

In fact, recently someone was in there reading a copy of War and Peace, which I assume means they're going to be staying for a long time.

The bestselling business book, The Seven Habits of Highly Effective People.

And in that chapter you talk about ego and lots of people have talked about this notion of ego as an obstacle, there's literally a book called I think Ego Is the Enemy by Ryan Holiday.

One of my favorite books on this is called Ego Is the Enemy by Ryan Holiday. And it's so crystal clear that the biggest obstacle for many people is their ego.

Only the Paranoid Survive had come out, I believe.

So I remember going home for Fourth of July and I reread the book Only the Paranoid Survive.

And she recently wrapped production on Origin, a film based on Isabel Wilkerson's bestselling book, Cast.

Ava's recently signed on to do a film adaptation of Isabel Wilkerson's bestselling book Cast...