How I Built This with Guy Raz
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How I Built This with Guy Raz

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership an...

Episodes 924
Books 251

Recently mentioned

Latest Recommendations

The Birth of a Brand cover

The Birth of a Brand

Brian Smith

Mentioned 1 month ago

UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

Brian Smith said he had authored a book titled The Birth of a Brand that recounted the UGG saga.

In fact, after all of this, I wrote a book called The Birth of a Brand.

Buy on Amazon
The Debugger's Handbook cover

The Debugger's Handbook

J.F. DiMarzio

Mentioned 4 months ago

Square: Jim McKelvey. He Lost a $2,000 Sale, Then Built a $10 Billion Company

The speaker wrote this book out of stubbornness during his freshman year of college as a rewrite of a terrible textbook for his computer science class. It was described as a 'spite book' that cataloged tricks and fixes for common programming mistakes in early languages.

So freshman year, out of stubbornness, I wrote what was basically a spite book. I rewrote the textbook for my intern to computer science class from the perspective of a student.

Buy on Amazon
Wow in the World: The How and Wow of the Human Body: From Your Tongue to Your Toes and All the Guts in Between cover

Wow in the World

Mindy Thomas

Mentioned 6 months ago

Advice Line with Neil Blumenthal of Warby Parker

Neil said Kimber had attended a book signing for his kid's book "Wow in the World" and expressed enthusiasm about having her on the show.

I met you. I met you. You came to one of my book signings for my kid's book, Wow in the World, and I'm so psyched to have you on the show.

Buy on Amazon
Super Fandom (Korean Edition) cover

Super Fandom (Korean Edition)

Joe Friedblanner

Mentioned 6 months ago

Advice Line with Jack Conte of Patreon (December 2024)

The hosts highlighted the book as a helpful resource on turning fans into superfans and cultivating community identity.

I'm reminded there's an amazing book by an author named Zoe, I think Frey Blaner is how you say her name. And the book is called Super Fandom, and it's about turning fans into super fans.

Buy on Amazon
The Logic That God Exists: A Handbook on Belief in God through Simple Reason to Bring You Peace cover

The Logic That God Exists

Robert B. Trussell

Mentioned 7 months ago

Advice Line with Bobby Trussell of Tempur-Pedic

Bobby Trussell announced that he had written a book titled The Logic That God Exists, explaining that it grew out of his notes and observations on faith and was intended to argue for the impossibility of God's nonexistence.

You have, since you have kind of stepped away from TempurPedic and that world, you have really leaned into your faith. You publish a book about the, is it the scientific proof of God?

Buy on Amazon
Foundation 3-Book Bundle: Foundation, Foundation and Empire, Second Foundation cover

Foundation 3-Book Bundle

Isaac Asimov

Mentioned 7 months ago

(September 2020) Khan Academy: Sal Khan. From Tutoring His Cousins to Teaching the World For Free

Sal Khan recalled reading the Foundation series in seventh grade, saying it inspired him to think on a grand, civilizationscale level and influenced his vision for Khan Academy.

I was super inspired when I was young. In seventh grade, I read the Foundation series, Isaac Asimov. The protagonist is someone named Harry Seldon, who's kind of a new form of academic that's a combination of mathematics, economics, history, psychology. And he's able to predict largescale historical movements. ... It feels so inspiring and epic to think on that scale well beyond ourselves. The other aha from that book was that the way to preserve civilization is really through knowledge.

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Aesop's Fables Hardcover: The Classic Edition by acclaimed illustrator, Charles Santore (Charles Santore Children's Classics) cover

Aesop's Fables Hardcover

Aesop

Mentioned 8 months ago

Advice Line with Chet Pipkin of Belkin International

The hosts referenced the classic collection as a design inspiration, noting its beautiful, botanical aesthetic while discussing luxury soap branding.

I think they're... you think of Aesop's Fables. The design is so beautiful. They're botanicals.

Buy on Amazon
What Color Is Your Parachute?: Your Guide to a Lifetime of Meaningful Work and Career Success cover

What Color Is Your Parachute?

Richard N. Bolles

Mentioned 8 months ago

Backroads: Tom Hale. How a desk worker became a trailblazer in active travel

Tom Hale read the book and felt it perfectly matched his desire to find work he loved and was good at, influencing his decision to start Backroads.

I had got a hold of a book, What Color Is Your Parachute? Which I could summarize by saying, find something you love doing that you're really good at.

Buy on Amazon
Buy Low, Sell High, Collect Early and Pay Late: The Manager's Guide to Financial Survival cover

Buy Low, Sell High, Collect Early and Pay Late

D. Levin

Mentioned 8 months ago

Backroads: Tom Hale. How a desk worker became a trailblazer in active travel

Tom Hale recalled reading this short book during the early planning of Backroads, noting its advice helped shape his cashflow strategy.

I read this little book, uh, when I was thinking about starting this company up, it was really small book called buy low, sell high, collect early and pay late.

Buy on Amazon
Monkey Business: Swinging Through the Wall Street Jungle cover

Monkey Business

John Rolfe

Mentioned 8 months ago

Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse

He mentioned that he had read a book titled "Monkey Business" during his earlier years.

I read a book called monkey business where I was like, I read a book called monkey business.

Buy on Amazon
Homebody: A Guide to Creating Spaces You Never Want to Leave cover

Homebody

Joanna Gaines

Mentioned 9 months ago

Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name

Joanna said she had written a design book titled Homebody, expecting it to be a major bestseller, but later found her cookbooks outsold it.

I've written a design book, Homebody, and then - Cookbooks. The cookbook. More people - we thought Homebody was going to sell, outsell any of the books because it's design and that's how people know me. But the cookbooks proved otherwise.

Buy on Amazon
Internet for the People: The Fight for Our Digital Future cover

Internet for the People

Ben Tarnoff

Mentioned 9 months ago

Craigslist: Craig Newmark — The Forrest Gump of the Internet

Craig highlighted that Jessica Leninga praised Craigslist as one of the few remaining ungentrified sites in her book.

Jessica Leninga, in her book, The People's Internet, said that we're one of the few remaining ungentrified sites.

Buy on Amazon

Most Recommended

Alcoholics Anonymous: The Big Book Cover

Alcoholics Anonymous World Services Inc.

Alcoholics Anonymous

The Big Book

Bill mentioned he read the Big Book of AA while working through his sobriety, using it as a guide for his recovery process.

"

I read the big book of AA and learned about those programs.

— Episode: Athletic Brewing Company: Bill Shufelt

Listen on Audible 7-day free trial

Episode: Athletic Brewing Company: Bill Shufelt

Bill mentioned he read the Big Book of AA while working through his sobriety, using it as a guide for his recovery process.

"

I read the big book of AA and learned about those programs.

101 Dalmatians Cover

Justine Korman

101 Dalmatians

Simon Cowell noted that his son Eric also loves 101 Dalmatians, reinforcing the book's enduring popularity.

"

when Eric came along ... he still loves The Jungle Book. He loves 101 Dalmatians.

— Episode: Simon Cowell: Music Mogul

Listen on Audible 7-day free trial

Episode: Simon Cowell: Music Mogul

Simon Cowell noted that his son Eric also loves 101 Dalmatians, reinforcing the book's enduring popularity.

"

when Eric came along ... he still loves The Jungle Book. He loves 101 Dalmatians.

Jack Daniel's Legacy | 50th Anniversary Edition Cover

Ben A. Green

Jack Daniel's Legacy | 50th Anniversary Edition

Fawn Weaver said she ordered the book on Amazon, describing it as a biography by a local journalist from Tuscaloosa that chronicled Jack Daniel's life and his connection to Nearest Green.

"

I began looking into the story even more and I got on Amazon and I ordered Jack Daniels Legacy. It was a biography by a local journalist out of Tuscaloosa, Alabama who went to Lynchburg, Tennessee to...

— Episode: Uncle Nearest Premium Whiskey: Fawn Weav...

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Episode: Uncle Nearest Premium Whiskey: Fawn Weaver (2021)

Fawn Weaver said she ordered the book on Amazon, describing it as a biography by a local journalist from Tuscaloosa that chronicled Jack Daniel's life and his connection to Nearest Green.

"

I began looking into the story even more and I got on Amazon and I ordered Jack Daniels Legacy. It was a biography by a local journalist out of Tuscaloosa, Alabama who went to Lynchburg, Tennessee to write the authoritative biography on the most famous whiskey maker in the world.

Buy Low, Sell High, Collect Early and Pay Late: The Manager's Guide to Financial Survival Cover

D. Levin

Buy Low, Sell High, Collect Early and Pay Late

The Manager's Guide to Financial Survival

Tom Hale recalled reading this short book during the early planning of Backroads, noting its advice helped shape his cashflow strategy.

"

I read this little book, uh, when I was thinking about starting this company up, it was really small book called Buy Low, Sell High, Collect Early and Pay Late.

— Episode: Backroads: Tom Hale. How a desk worker b...

Listen on Audible 7-day free trial

Episode: Backroads: Tom Hale. How a desk worker became a tr...

Tom Hale recalled reading this short book during the early planning of Backroads, noting its advice helped shape his cashflow strategy.

"

I read this little book, uh, when I was thinking about starting this company up, it was really small book called Buy Low, Sell High, Collect Early and Pay Late.

Monkey Business: Swinging Through the Wall Street Jungle Cover

John Rolfe

Monkey Business

Swinging Through the Wall Street Jungle

He mentioned that he had read a book titled "Monkey Business" during his earlier years.

"

I read a book called Monkey Business where I was like, I read a book called Monkey Business.

— Episode: Nuts.com: Jeff Braverman. From Corner St...

Listen on Audible 7-day free trial

Episode: Nuts.com: Jeff Braverman. From Corner Store to Sna...

He mentioned that he had read a book titled "Monkey Business" during his earlier years.

"

I read a book called Monkey Business where I was like, I read a book called Monkey Business.

Homebody: A Guide to Creating Spaces You Never Want to Leave Cover

Joanna Gaines

Homebody

A Guide to Creating Spaces You Never Want to Leave

Joanna said she had written a design book titled Homebody, expecting it to be a major bestseller, but later found her cookbooks outsold it.

"

I've written a design book, Homebody, and then - Cookbooks. The cookbook. More people - we thought Homebody was going to sell, outsell any of the books because it's d...

— Episode: Magnolia: Chip & Joanna Gaines. From Hou...

Listen on Audible 7-day free trial

Episode: Magnolia: Chip & Joanna Gaines. From House Flippin...

Joanna said she had written a design book titled Homebody, expecting it to be a major bestseller, but later found her cookbooks outsold it.

"

I've written a design book, Homebody, and then - Cookbooks. The cookbook. More people - we thought Homebody was going to sell, outsell any of the books because it's design and that's how people know me. But the cookbooks proved otherwise.

Internet for the People: The Fight for Our Digital Future Cover

Ben Tarnoff

Internet for the People

The Fight for Our Digital Future

Craig highlighted that Jessica Leninga praised Craigslist as one of the few remaining ungentrified sites in her book.

"

Jessica Leninga, in her book, The People's Internet, said that we're one of the few remaining ungentrified sites.

— Episode: Craigslist: Craig Newmark — The Forrest...

Listen on Audible 7-day free trial

Episode: Craigslist: Craig Newmark — The Forrest Gump of th...

Craig highlighted that Jessica Leninga praised Craigslist as one of the few remaining ungentrified sites in her book.

"

Jessica Leninga, in her book, The People's Internet, said that we're one of the few remaining ungentrified sites.

The Founder's Mentality: How to Overcome the Predictable Crises of Growth Cover

Chris Zook

The Founder's Mentality

How to Overcome the Predictable Crises of Growth

He mentioned that he had been reading the book The Founder's Mentality since returning to Nextdoor.

"

I've been reading this book since coming back to Nextdoor called The Founder's Mentality.

— Episode: Nirav Tolia: Nextdoor. How neighborhood...

Listen on Audible 7-day free trial

Episode: Nirav Tolia: Nextdoor. How neighborhood chatter we...

He mentioned that he had been reading the book The Founder's Mentality since returning to Nextdoor.

"

I've been reading this book since coming back to Nextdoor called The Founder's Mentality.

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich Cover

Timothy Ferriss

The 4-Hour Workweek

Escape 9-5, Live Anywhere, and Join the New Rich

Tim Ferriss was noted as the author of many books, including The 4-Hour Workweek, which was his first book, struggled to find a publisher, then sold millions of copies and became a massive bestseller.

"

He's an entrepreneur, investor, host of The Tim Ferriss Show and author of many books, including The 4-Hour Workweek.

— Episode: Advice Line with Tim Ferriss

Listen on Audible 7-day free trial

Episode: Advice Line with Tim Ferriss

Tim Ferriss was noted as the author of many books, including The 4-Hour Workweek, which was his first book, struggled to find a publisher, then sold millions of copies and became a massive bestseller.

"

He's an entrepreneur, investor, host of The Tim Ferriss Show and author of many books, including The 4-Hour Workweek.

You published your first book, which many people know you for, The 4-Hour Workweek. And initially, you couldn't even find a publisher.

Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! Cover

Robert T. Kiyosaki

Rich Dad Poor Dad

What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!

Ben mentioned hearing about the book while listening to a podcast and noted that it was being sold and discussed during the conversation.

"

And I ... there's a guy named Robert Kiyosaki. He's got a book called Rich dad, poor dad. He's poor dad. Yeah, that's right. He's selling this book.

— Episode: (July 2021) Ben Chestnut: From Side Busi...

Listen on Audible 7-day free trial

Episode: (July 2021) Ben Chestnut: From Side Business to $1...

Ben mentioned hearing about the book while listening to a podcast and noted that it was being sold and discussed during the conversation.

"

And I ... there's a guy named Robert Kiyosaki. He's got a book called Rich dad, poor dad. He's poor dad. Yeah, that's right. He's selling this book.

Freemium: How Zoom, HubSpot, Atlassian, and Other Top Companies Use Product-Led Growth … for Low-Cost Customer Acquisition and Expansion Cover

Dave Boyce

Freemium

How Zoom, HubSpot, Atlassian, and Other Top Companies Use Product-Led Growth … for Low-Cost Customer Acquisition and Expansion

Ben recalled finding the book on his desk, reading its back cover, and realizing it described the business model they were about to adopt.

"

I came back on a Monday morning and I sit down, boot up the computer. And somebody had left a book on my desk. It was by Chris Anderson. It was called Freemium. ... I read the back of...

— Episode: (July 2021) Ben Chestnut: From Side Busi...

Listen on Audible 7-day free trial

Episode: (July 2021) Ben Chestnut: From Side Business to $1...

Ben recalled finding the book on his desk, reading its back cover, and realizing it described the business model they were about to adopt.

"

I came back on a Monday morning and I sit down, boot up the computer. And somebody had left a book on my desk. It was by Chris Anderson. It was called Freemium. ... I read the back of it and I'm like, huh, that's what we're doing.

HTML, CSS, & JavaScript All-in-One For Dummies Cover

Paul McFedries

HTML, CSS, & JavaScript All-in-One For Dummies

Dan bought the book to learn coding, crammed it in two weeks, and Ben later noted the neatness of his code came from those books.

"

He took the job and then he bought HTML for dummies and he crammed for whatever it was two weeks before his first day on the job. ... I remember saying this is remarkable. It's just like the code that...

— Episode: (July 2021) Ben Chestnut: From Side Busi...

Listen on Audible 7-day free trial

Episode: (July 2021) Ben Chestnut: From Side Business to $1...

Dan bought the book to learn coding, crammed it in two weeks, and Ben later noted the neatness of his code came from those books.

"

He took the job and then he bought HTML for dummies and he crammed for whatever it was two weeks before his first day on the job. ... I remember saying this is remarkable. It's just like the code that you would see in books. Like no one codes this neatly. Now I know it's because he literally crammed from those books.

The Logic That God Exists: A Handbook on Belief in God through Simple Reason to Bring You Peace Cover

Robert B. Trussell

The Logic That God Exists

A Handbook on Belief in God through Simple Reason to Bring You Peace

Bobby Trussell announced that he had written a book titled The Logic That God Exists, explaining that it grew out of his notes and observations on faith and was intended to argue for the impossibility of God's nonexistence.

"

You have, since you have kind of stepped away from TempurPedic and that world, you have really leaned into your faith. You publish a book about the, is it the scientific proof of God?

— Episode: Advice Line with Bobby Trussell of Tempu...

Listen on Audible 7-day free trial

Episode: Advice Line with Bobby Trussell of Tempur-Pedic

Bobby Trussell announced that he had written a book titled The Logic That God Exists, explaining that it grew out of his notes and observations on faith and was intended to argue for the impossibility of God's nonexistence.

"

You have, since you have kind of stepped away from TempurPedic and that world, you have really leaned into your faith. You publish a book about the, is it the scientific proof of God?

The book is called The Logic That God Exists.

And so the book kind of sprung out of notes I had taken over the years from various, you know, lectures and thoughts that I had and books I've read.

I was realizing that we're trying to get people to go to step B and C in their faith. They're still stuck on step A. Let's focus on that niche and research it and write a book that explains how it's impossible for there not to be a God.

Eleven Madison Park: The Plant-Based Chapter: A Cookbook Cover

Daniel Humm

Eleven Madison Park

The Plant-Based Chapter

The team at Eleven Madison Park wrote a new book called The Plant-Based Chapter, outlining their entirely new plantbased culinary approach and how it transformed the restaurant.

"

We wrote an entire new book called The Plant-Based Chapter. It's fundamentally different.

— Episode: Exclusive Update: The Chef Who Shocked t...

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Episode: Exclusive Update: The Chef Who Shocked the Culinar...

The team at Eleven Madison Park wrote a new book called The Plant-Based Chapter, outlining their entirely new plantbased culinary approach and how it transformed the restaurant.

"

We wrote an entire new book called The Plant-Based Chapter. It's fundamentally different.

Europe on 5 Dollars a Day, Then and Now Cover

Dick Davis

Europe on 5 Dollars a Day, Then and Now

Rick Steves recalled that as a student he relied on Arthur Frommer's classic guidebook, Europe on $5 a Day, which was the most famous budget travel guide for Americans at the time.

"

It was one of the most famous guidebooks for Americans was Arthur Frommer's Europe on $5 a day. Yeah, we had that.

— Episode: Rick Steves' Europe: Rick Steves (2021)

Listen on Audible 7-day free trial

Episode: Rick Steves' Europe: Rick Steves (2021)

Rick Steves recalled that as a student he relied on Arthur Frommer's classic guidebook, Europe on $5 a Day, which was the most famous budget travel guide for Americans at the time.

"

It was one of the most famous guidebooks for Americans was Arthur Frommer's Europe on $5 a day. Yeah, we had that.

Arthur Fromer. His classic book.

Travel as a Political Act (Rick Steves) Cover

Rick Steves

Travel as a Political Act (Rick Steves)

Rick Steves mentioned that he authored the book Travel is a Political Act, originally published in 2009 and later updated a few years ago.

"

you wrote a book called Travel is a Political Act. In 2009, you've updated it, I think just a couple years ago.

— Episode: Rick Steves' Europe: Rick Steves (2021)

Listen on Audible 7-day free trial

Episode: Rick Steves' Europe: Rick Steves (2021)

Rick Steves mentioned that he authored the book Travel is a Political Act, originally published in 2009 and later updated a few years ago.

"

you wrote a book called Travel is a Political Act. In 2009, you've updated it, I think just a couple years ago.

Teach Your Child to Read in 100 Easy Lessons: Revised and Updated Second Edition Cover

Siegfried Engelmann

Teach Your Child to Read in 100 Easy Lessons

Revised and Updated Second Edition

The siblings recalled that they used this book to teach themselves how to read when they were children.

"

There was a book called How to Learn to Read and a Hundred Easy Lessons. And I remember that. That's how Bill and I learned to read as little kids.

— Episode: Perfect Snacks: Bill and Leigh Keith

Listen on Audible 7-day free trial

Episode: Perfect Snacks: Bill and Leigh Keith

The siblings recalled that they used this book to teach themselves how to read when they were children.

"

There was a book called How to Learn to Read and a Hundred Easy Lessons. And I remember that. That's how Bill and I learned to read as little kids.

Doing Business on the Internet: How to Use the New Technology to Win a Competitive Edge Cover

Graham Jones

Doing Business on the Internet

How to Use the New Technology to Win a Competitive Edge

Alex and Michael discovered the book while in a Cardiff bookshop and bought it, devouring its contents as a guide for building their first website.

"

We were in this bookshop in Cardiff and we saw this book called Doing Business on the Internet. And it was massive. And we bought it. We clubbed our money together and we both just ab...

— Episode: Calm: Alex Tew and Michael Acton Smith

Listen on Audible 7-day free trial

Episode: Calm: Alex Tew and Michael Acton Smith

Alex and Michael discovered the book while in a Cardiff bookshop and bought it, devouring its contents as a guide for building their first website.

"

We were in this bookshop in Cardiff and we saw this book called Doing Business on the Internet. And it was massive. And we bought it. We clubbed our money together and we both just absolutely devoured it as if it was a holy script.

The 8 Love Links: Relationships are complicated but they hold the potential for life's greatest joys Cover

Shahn Baker Sorekli

The 8 Love Links

Relationships are complicated but they hold the potential for life's greatest joys

Leah announced that they had written a book titled The Eight Love Links, which was slated for release soon and would be used to promote the app.

"

We wrote a book. Oh. And the book's called The Eight Love Links. So that's going to be out any day now.

— Episode: Advice Line with Leah Solivan of Taskrab...

Listen on Audible 7-day free trial

Episode: Advice Line with Leah Solivan of Taskrabbit (Septe...

Leah announced that they had written a book titled The Eight Love Links, which was slated for release soon and would be used to promote the app.

"

We wrote a book. Oh. And the book's called The Eight Love Links. So that's going to be out any day now.

But with the book, we are hoping to generate more publicity around the book and then secondary publicity for the app as well. The book is a great excuse too to take it on the road, do a book tour, get on the road, do some seminars that are connected to the book.

Vagabonding: An Uncommon Guide To The Art Of Long-Term World Travel Cover

Rolf Potts

Vagabonding

An Uncommon Guide To The Art Of Long-Term World Travel

Mark Lawrence and his roommate read Vagabonding and used it as a guide to save money and plan a longterm bike trip across Africa.

"

We read the book by Ralph Potts called Vagabonding.

— Episode: SpotHero: Mark Lawrence

Listen on Audible 7-day free trial

Episode: SpotHero: Mark Lawrence

Mark Lawrence and his roommate read Vagabonding and used it as a guide to save money and plan a longterm bike trip across Africa.

"

We read the book by Ralph Potts called Vagabonding.

This book, Vagabonding is it's called an uncommon guide to the art of longterm world travel.

Note: The book recommendations on this page are discovered automatically from podcast transcripts, and may be incorrect or incomplete.