The Birth of a Brand
Brian Smith
Mentioned 1 month ago
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.
Book Recommendations
How I Built This with Guy Raz
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership an...
Episodes
924
Books
251
Recently mentioned
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Advice Line with Neil Blumenthal of Warby Parker
Super Fandom (Korean Edition)
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Advice Line with Jack Conte of Patreon (December 2024)
The Logic That God Exists
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Advice Line with Bobby Trussell of Tempur-Pedic
Foundation 3-Book Bundle
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(September 2020) Khan Academy: Sal Khan. From Tutoring His Cousins to Teaching the World For Free
Aesop's Fables Hardcover
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Most Recommended
Delivering Happiness
A Path to Profits, Passion, and Purpose
It was described as mind-blowing and inspiring, particularly as the speaker had attended the same college and dorm as the author, influencing their entrepreneurial journey.
"
When I read Delivering Happiness, Tony's book about building Zappos, it totally blew my mind.
— Episode: Delivering the future in drones with Kel...
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Episode: Delivering the future in drones with Keller Rinaud...
It was described as mind-blowing and inspiring, particularly as the speaker had attended the same college and dorm as the author, influencing their entrepreneurial journey.
"
When I read Delivering Happiness, Tony's book about building Zappos, it totally blew my mind.
Unlimited Power
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Linchpin
Are You Indispensable?
Chris mentioned reading Seth Godin's books and recalled one's advice to give away a lot of product for free, especially if a product can't market itself, implying it was not a great product.
"
And back then I was also reading a lot of Seth Godin books.
— Episode: Spikeball: Chris Ruder
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Episode: Spikeball: Chris Ruder
Chris mentioned reading Seth Godin's books and recalled one's advice to give away a lot of product for free, especially if a product can't market itself, implying it was not a great product.
"
And back then I was also reading a lot of Seth Godin books.
And I remember him talking about how you need to give away a ton of your product for free.
And if the product can't really travel on its own, it can't market itself, then you might not have that great of a product.
Getting to Yes
Negotiating Agreement Without Giving In
It was mentioned as a book whose author shared insights into why Creative Mornings is so successful. Tina learned that the success of the events is based on 'non-transactional giving'.
"
You're basically wrapped in a blanket of love. People are so upbeat. People are so nice.
— Episode: Cultivating a creative community with Ti...
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Episode: Cultivating a creative community with Tina Roth-Ei...
It was mentioned as a book whose author shared insights into why Creative Mornings is so successful. Tina learned that the success of the events is based on 'non-transactional giving'.
"
You're basically wrapped in a blanket of love. People are so upbeat. People are so nice.
You leave that space going how can I contribute? How can I be part of this? How can I - You know, like it's an invitation to contribute.
And I really think that's the magic sauce of Creative Mornings.
And he said, you know, what you're doing is based on non-transactional giving.
You're inviting people in to your space. But if you were to sell a ticket, then it's a transaction.
Soul of a Chef
The Journey Toward Perfection
It was mentioned as a book that describes Thomas Keller's itinerant chef life after the failure of his first restaurant.
"
There's a line in a book called The Soul of a Chef by Michael Ruhlman. He writes in his book that after the failure of that restaurant, you can imagine like the movie scene with like...
— Episode: Chef and Restaurateur: Thomas Keller
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Episode: Chef and Restaurateur: Thomas Keller
It was mentioned as a book that describes Thomas Keller's itinerant chef life after the failure of his first restaurant.
"
There's a line in a book called The Soul of a Chef by Michael Ruhlman. He writes in his book that after the failure of that restaurant, you can imagine like the movie scene with like the tracking shot and the music. And it says Keller returned to his itinerant life as a itinerant sort of a traveling chef.
La Technique
An Illustrated Guide to the Fundamental Techniques of Cooking
It was mentioned that Thomas Keller read from this book to learn new techniques in dessert cooking while he was at the La Rive restaurant.
"
whether that through a new technique on dessert that you read from Jacques Pepin's La Technique cookbook
— Episode: Chef and Restaurateur: Thomas Keller
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Episode: Chef and Restaurateur: Thomas Keller
It was mentioned that Thomas Keller read from this book to learn new techniques in dessert cooking while he was at the La Rive restaurant.
"
whether that through a new technique on dessert that you read from Jacques Pepin's La Technique cookbook
Eat Plants, B*tch
91 Vegan Recipes That Will Blow Your Meat-Loving Mind
Pinky's book, released after Slutty Vegan's success, is an approachable guide to veganism, emphasizing that plant-based eating can be fun and delicious.
"
which is why my book is called Eat Plants Bitch. Because it's an in your face approach to get you to understand that like we just want you to like good food.
— Episode: HIBT Lab! Slutty Vegan: Pinky Cole
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Episode: HIBT Lab! Slutty Vegan: Pinky Cole
Pinky's book, released after Slutty Vegan's success, is an approachable guide to veganism, emphasizing that plant-based eating can be fun and delicious.
"
which is why my book is called Eat Plants Bitch. Because it's an in your face approach to get you to understand that like we just want you to like good food.
Your Money or Your Life
9 Steps to Transforming Your Relationship with Money and Achieving Financial Independence
The book, which he read in high school, advocated for tracking income and expenses, minimizing spending, and investing the surplus to achieve financial freedom, and became his financial goal.
"
But when I was in high school, I think it was in high school, there was a book that came out called Your Money or Your Life written by Joe Dominguez and Vicki Robin.
— Episode: Xero Shoes: Steven Sashen and Lena Phoen...
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Episode: Xero Shoes: Steven Sashen and Lena Phoenix
The book, which he read in high school, advocated for tracking income and expenses, minimizing spending, and investing the surplus to achieve financial freedom, and became his financial goal.
"
But when I was in high school, I think it was in high school, there was a book that came out called Your Money or Your Life written by Joe Dominguez and Vicki Robin.
Barefoot Running Step by Step
Barefoot Ken Bob, The Guru of Shoeless Running, Shares His Personal Technique For Running With More
The book was about barefoot running, and the author offered to include Steven in the book if he turned his hobby of making sandals into a business with a website.
"
So the local barefoot running coach, a guy named Michael Sandler said to me, hey, I've got a contract to write a book about barefoot running called Barefoot Running. And if you treated this sandal mak...
— Episode: Xero Shoes: Steven Sashen and Lena Phoen...
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Episode: Xero Shoes: Steven Sashen and Lena Phoenix
The book was about barefoot running, and the author offered to include Steven in the book if he turned his hobby of making sandals into a business with a website.
"
So the local barefoot running coach, a guy named Michael Sandler said to me, hey, I've got a contract to write a book about barefoot running called Barefoot Running. And if you treated this sandal making hobby of yours like a business and had a website, I could put you in the book.
Breaks of the Game
It was considered one of the greatest sports books ever written and was instrumental in Bill's teenage years, inspiring his desire to become a sports writer and reminding him why he enjoyed writing and reading.
"
You've written about this book a lot and referenced it in your books and writing and your columns.
— Episode: The Ringer: Bill Simmons
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Episode: The Ringer: Bill Simmons
It was considered one of the greatest sports books ever written and was instrumental in Bill's teenage years, inspiring his desire to become a sports writer and reminding him why he enjoyed writing and reading.
"
You've written about this book a lot and referenced it in your books and writing and your columns.
You consider it to be one of the greatest, if not the greatest sports book ever written, The Breaks of the Game.
I think though, I read it every year to just kind of remember why I like writing and reading.
The Sioux Chef's Indigenous Kitchen
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Paper Towns
It sold around 50,000 copies in its first year, with a portion of the sales possibly influenced by the Vlogbrothers channel, which had around 80,000 subscribers at the time.
"
In 2005, Looking for Alaska. This is your first novel.
— Episode: Complexly: Hank and John Green
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Episode: Complexly: Hank and John Green
It sold around 50,000 copies in its first year, with a portion of the sales possibly influenced by the Vlogbrothers channel, which had around 80,000 subscribers at the time.
"
In 2005, Looking for Alaska. This is your first novel.
And so you are basically spending a percentage of your time making these videos and a percentage of your time writing the book, Paper Towns.
I think that Paper Towns sold about 50,000 copies in its first year.
Like, I remember feeling kind of guilty because Hank didn't have something like that, you know, like I'd gotten this really significant payday, and it felt kind of like at least it was partly because of Vlogbrothers, and there was no equivalent for Hank.
Building Wealth Buying Foreclosures
It was mentioned as being available in bookstores, on the web or by ordering from the Immunai website.
"
His book Building Wealth in the Real World is available in bookstores, on the web, or can be ordered at www.immunai.com.
— Episode: HIBT Lab! Immunai: Noam Solomon
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Episode: HIBT Lab! Immunai: Noam Solomon
It was mentioned as being available in bookstores, on the web or by ordering from the Immunai website.
"
His book Building Wealth in the Real World is available in bookstores, on the web, or can be ordered at www.immunai.com.
2001
A Space Odyssey (Penguin Galaxy)
Paul mentioned being influenced by Arthur C. Clarke's science fiction during his childhood, contributing to his interest in space exploration and interstellar travel.
"
I was raised on the works of science fiction of the likes of Jules Verne and Arthur Clark and Isaac Asimov.
— Episode: HIBT Lab! Universal Hydrogen: Paul Ereme...
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Episode: HIBT Lab! Universal Hydrogen: Paul Eremenko
Paul mentioned being influenced by Arthur C. Clarke's science fiction during his childhood, contributing to his interest in space exploration and interstellar travel.
"
I was raised on the works of science fiction of the likes of Jules Verne and Arthur Clark and Isaac Asimov.
The Company
The Rise and Fall of the Hudson's Bay Empire
It was mentioned as an audiobook Guy Raz was listening to at the time of recording, implying that he enjoyed the content and found it engaging during his spare time.
"
Lately, I've been listening to The Company by Robert Little.
— Episode: Culver's: Craig Culver
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Episode: Culver's: Craig Culver
It was mentioned as an audiobook Guy Raz was listening to at the time of recording, implying that he enjoyed the content and found it engaging during his spare time.
"
Lately, I've been listening to The Company by Robert Little.
When Corporations Rule the World
It was mentioned as a book Mike read that contributed to his initial anti-corporate sentiment before he pivoted to a business perspective, leading to him wanting to be on the other side of the fence.
"
I remember reading a book When Corporations Rule the World and I remember being very scared about corporations being allowed to do whatever they want to do.
— Episode: ButcherBox: Mike Salguero
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Episode: ButcherBox: Mike Salguero
It was mentioned as a book Mike read that contributed to his initial anti-corporate sentiment before he pivoted to a business perspective, leading to him wanting to be on the other side of the fence.
"
I remember reading a book When Corporations Rule the World and I remember being very scared about corporations being allowed to do whatever they want to do.
The American Crisis Illustrated Edition
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The Innovators
How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution
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Note: The book recommendations on this page are discovered automatically from podcast transcripts, and may be incorrect or incomplete.