How I Built This with Guy Raz
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How I Built This with Guy Raz

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership an...

Episodes 924
Books 251

Recently mentioned

Latest Recommendations

The Birth of a Brand cover

The Birth of a Brand

Brian Smith

Mentioned 1 month ago

UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

Brian Smith said he had authored a book titled The Birth of a Brand that recounted the UGG saga.

In fact, after all of this, I wrote a book called The Birth of a Brand.

Buy on Amazon
The Debugger's Handbook cover

The Debugger's Handbook

J.F. DiMarzio

Mentioned 4 months ago

Square: Jim McKelvey. He Lost a $2,000 Sale, Then Built a $10 Billion Company

The speaker wrote this book out of stubbornness during his freshman year of college as a rewrite of a terrible textbook for his computer science class. It was described as a 'spite book' that cataloged tricks and fixes for common programming mistakes in early languages.

So freshman year, out of stubbornness, I wrote what was basically a spite book. I rewrote the textbook for my intern to computer science class from the perspective of a student.

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Wow in the World: The How and Wow of the Human Body: From Your Tongue to Your Toes and All the Guts in Between cover

Wow in the World

Mindy Thomas

Mentioned 6 months ago

Advice Line with Neil Blumenthal of Warby Parker

Neil said Kimber had attended a book signing for his kid's book "Wow in the World" and expressed enthusiasm about having her on the show.

I met you. I met you. You came to one of my book signings for my kid's book, Wow in the World, and I'm so psyched to have you on the show.

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Super Fandom (Korean Edition) cover

Super Fandom (Korean Edition)

Joe Friedblanner

Mentioned 6 months ago

Advice Line with Jack Conte of Patreon (December 2024)

The hosts highlighted the book as a helpful resource on turning fans into superfans and cultivating community identity.

I'm reminded there's an amazing book by an author named Zoe, I think Frey Blaner is how you say her name. And the book is called Super Fandom, and it's about turning fans into super fans.

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The Logic That God Exists: A Handbook on Belief in God through Simple Reason to Bring You Peace cover

The Logic That God Exists

Robert B. Trussell

Mentioned 7 months ago

Advice Line with Bobby Trussell of Tempur-Pedic

Bobby Trussell announced that he had written a book titled The Logic That God Exists, explaining that it grew out of his notes and observations on faith and was intended to argue for the impossibility of God's nonexistence.

You have, since you have kind of stepped away from TempurPedic and that world, you have really leaned into your faith. You publish a book about the, is it the scientific proof of God?

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Foundation 3-Book Bundle: Foundation, Foundation and Empire, Second Foundation cover

Foundation 3-Book Bundle

Isaac Asimov

Mentioned 7 months ago

(September 2020) Khan Academy: Sal Khan. From Tutoring His Cousins to Teaching the World For Free

Sal Khan recalled reading the Foundation series in seventh grade, saying it inspired him to think on a grand, civilizationscale level and influenced his vision for Khan Academy.

I was super inspired when I was young. In seventh grade, I read the Foundation series, Isaac Asimov. The protagonist is someone named Harry Seldon, who's kind of a new form of academic that's a combination of mathematics, economics, history, psychology. And he's able to predict largescale historical movements. ... It feels so inspiring and epic to think on that scale well beyond ourselves. The other aha from that book was that the way to preserve civilization is really through knowledge.

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Aesop's Fables Hardcover: The Classic Edition by acclaimed illustrator, Charles Santore (Charles Santore Children's Classics) cover

Aesop's Fables Hardcover

Aesop

Mentioned 8 months ago

Advice Line with Chet Pipkin of Belkin International

The hosts referenced the classic collection as a design inspiration, noting its beautiful, botanical aesthetic while discussing luxury soap branding.

I think they're... you think of Aesop's Fables. The design is so beautiful. They're botanicals.

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What Color Is Your Parachute?: Your Guide to a Lifetime of Meaningful Work and Career Success cover

What Color Is Your Parachute?

Richard N. Bolles

Mentioned 8 months ago

Backroads: Tom Hale. How a desk worker became a trailblazer in active travel

Tom Hale read the book and felt it perfectly matched his desire to find work he loved and was good at, influencing his decision to start Backroads.

I had got a hold of a book, What Color Is Your Parachute? Which I could summarize by saying, find something you love doing that you're really good at.

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Buy Low, Sell High, Collect Early and Pay Late: The Manager's Guide to Financial Survival cover

Buy Low, Sell High, Collect Early and Pay Late

D. Levin

Mentioned 8 months ago

Backroads: Tom Hale. How a desk worker became a trailblazer in active travel

Tom Hale recalled reading this short book during the early planning of Backroads, noting its advice helped shape his cashflow strategy.

I read this little book, uh, when I was thinking about starting this company up, it was really small book called buy low, sell high, collect early and pay late.

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Monkey Business: Swinging Through the Wall Street Jungle cover

Monkey Business

John Rolfe

Mentioned 8 months ago

Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse

He mentioned that he had read a book titled "Monkey Business" during his earlier years.

I read a book called monkey business where I was like, I read a book called monkey business.

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Homebody: A Guide to Creating Spaces You Never Want to Leave cover

Homebody

Joanna Gaines

Mentioned 9 months ago

Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name

Joanna said she had written a design book titled Homebody, expecting it to be a major bestseller, but later found her cookbooks outsold it.

I've written a design book, Homebody, and then - Cookbooks. The cookbook. More people - we thought Homebody was going to sell, outsell any of the books because it's design and that's how people know me. But the cookbooks proved otherwise.

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Internet for the People: The Fight for Our Digital Future cover

Internet for the People

Ben Tarnoff

Mentioned 9 months ago

Craigslist: Craig Newmark — The Forrest Gump of the Internet

Craig highlighted that Jessica Leninga praised Craigslist as one of the few remaining ungentrified sites in her book.

Jessica Leninga, in her book, The People's Internet, said that we're one of the few remaining ungentrified sites.

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Most Recommended

Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! Cover

Robert T. Kiyosaki

Rich Dad Poor Dad

What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!

It was discussed in the context of recurring and passive income, and how it made Ben Chestnut think about the growing, recurring income from Mailchimp compared to his web design business.

"

And there's some episode on with a guy named Robert Kiyosaki. And he's and he has this book called Rich Dad, Poor Dad.

— Episode: Mailchimp: Ben Chestnut

Listen on Audible 7-day free trial

Episode: Mailchimp: Ben Chestnut

It was discussed in the context of recurring and passive income, and how it made Ben Chestnut think about the growing, recurring income from Mailchimp compared to his web design business.

"

And there's some episode on with a guy named Robert Kiyosaki. And he's and he has this book called Rich Dad, Poor Dad.

Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue (The Savvy Manager's Guides) Cover

Eric Benjamin Seufert

Freemium Economics

Leveraging Analytics and User Segmentation to Drive Revenue (The Savvy Manager's Guides)

It was left on Ben's desk, and reading it helped solidify the understanding that the free plan with paid upgrade option was in line with the 'Freemium' model.

"

And somebody had left a book on my desk. It was by Chris Anderson. It was called Freemium.

— Episode: Mailchimp: Ben Chestnut

Listen on Audible 7-day free trial

Episode: Mailchimp: Ben Chestnut

It was left on Ben's desk, and reading it helped solidify the understanding that the free plan with paid upgrade option was in line with the 'Freemium' model.

"

And somebody had left a book on my desk. It was by Chris Anderson. It was called Freemium.

I'll change the title. I won't call it MailChimp's free plan. I'll call it MailChimp Goes Freemium.

HTML, CSS, & JavaScript All-in-One For Dummies Cover

Paul McFedries

HTML, CSS, & JavaScript All-in-One For Dummies

Dan Kurzias, a future co-founder, bought this book and used it to learn HTML quickly in order to fulfill a coding position.

"

So he took the job and then he bought HTML for Dummies.

— Episode: Mailchimp: Ben Chestnut

Listen on Audible 7-day free trial

Episode: Mailchimp: Ben Chestnut

Dan Kurzias, a future co-founder, bought this book and used it to learn HTML quickly in order to fulfill a coding position.

"

So he took the job and then he bought HTML for Dummies.

The Cure for All Diseases Cover

Dr. Hulda Clark

The Cure for All Diseases

Carla, as a teenager, read this book in a health food store and hoped to use it to cure her father's cancer, but he was not interested in her attempts.

"

And I asked my mom to buy it.

— Episode: Jovial Foods: Carla Bartolucci

Listen on Audible 7-day free trial

Episode: Jovial Foods: Carla Bartolucci

Carla, as a teenager, read this book in a health food store and hoped to use it to cure her father's cancer, but he was not interested in her attempts.

"

And I asked my mom to buy it.

And then I came home and I was like, Dad, I'm going to cure you of cancer. I'm going to cook.

Driven to Distraction: Recognizing and Coping with Attention Deficit Disorder from Childhood Through Adulthood Hardcover March 15, 1994 Cover

N/A

Driven to Distraction

Recognizing and Coping with Attention Deficit Disorder from Childhood Through Adulthood Hardcover March 15, 1994

It was read by David Neeleman's mother, who believed he might have Attention Deficit Disorder after his younger brother was diagnosed with it.

"

And my mom, she read this book called Driven to Distraction by Dr. Hallowell.

— Episode: JetBlue Airways: David Neeleman (2019)

Listen on Audible 7-day free trial

Episode: JetBlue Airways: David Neeleman (2019)

It was read by David Neeleman's mother, who believed he might have Attention Deficit Disorder after his younger brother was diagnosed with it.

"

And my mom, she read this book called Driven to Distraction by Dr. Hallowell.

All About Derivatives Second Edition (All About Series) Cover

Michael Durbin

All About Derivatives Second Edition (All About Series)

It was mentioned as a book that the guest read in middle school about finance and derivatives, and he found the content easy to understand and engaging.

"

When I was in middle school, I started reading books. In seventh grade, I started reading books on derivatives.

— Episode: Diapers.com & Jet.com: Marc Lore

Listen on Audible 7-day free trial

Episode: Diapers.com & Jet.com: Marc Lore

It was mentioned as a book that the guest read in middle school about finance and derivatives, and he found the content easy to understand and engaging.

"

When I was in middle school, I started reading books. In seventh grade, I started reading books on derivatives.

I would literally read books on derivatives, any book I can get.

High Fidelity Cover

Nick Hornby

High Fidelity

It was mentioned as a favorite book that was a little dated due to its content, but still enjoyed for its story. It was discussed in the context of supporting independent artists and record stores.

"

In the late nineties, one of my favorite books, which is when I reread it now, rethink about it now, it's a little bit dated just because of the content, but it was at the time I was a younger man, it...

— Episode: How I Built Resilience: Ethan Diamond of...

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Episode: How I Built Resilience: Ethan Diamond of Bandcamp

It was mentioned as a favorite book that was a little dated due to its content, but still enjoyed for its story. It was discussed in the context of supporting independent artists and record stores.

"

In the late nineties, one of my favorite books, which is when I reread it now, rethink about it now, it's a little bit dated just because of the content, but it was at the time I was a younger man, it was High Fidelity. I love that book by Nick Hornby.

Europe on 5 Dollars a Day, Then and Now Cover

Dick Davis

Europe on 5 Dollars a Day, Then and Now

It was a well-known guidebook for budget travelers in the 1970s. Rick Steves mentioned being influenced by Frommer's approach to democratizing international travel and making it affordable.

"

That was a time where one of the most famous guidebooks for Americans was Arthur Frommer's Europe on $5 a day.

— Episode: Rick Steves' Europe: Rick Steves

Listen on Audible 7-day free trial

Episode: Rick Steves' Europe: Rick Steves

It was a well-known guidebook for budget travelers in the 1970s. Rick Steves mentioned being influenced by Frommer's approach to democratizing international travel and making it affordable.

"

That was a time where one of the most famous guidebooks for Americans was Arthur Frommer's Europe on $5 a day.

He was the granddad of all this. He's the guy that inspired the democratization of international travel.

His classic book.

Travel as a Political Act (Rick Steves) Cover

Rick Steves

Travel as a Political Act (Rick Steves)

It was written by Rick Steves in 2009 and updated a few years ago. It discusses the impact of travel on one's political perspectives, particularly regarding cultural awareness and social justice.

"

You wrote a book called Travel is a Political Act in 2009.

— Episode: Rick Steves' Europe: Rick Steves

Listen on Audible 7-day free trial

Episode: Rick Steves' Europe: Rick Steves

It was written by Rick Steves in 2009 and updated a few years ago. It discusses the impact of travel on one's political perspectives, particularly regarding cultural awareness and social justice.

"

You wrote a book called Travel is a Political Act in 2009.

Norma Kamali: I Am Invincible Cover

Norma Kamali

Norma Kamali

I Am Invincible

It was described as a book sharing Norma's life experiences throughout the decades and aiming to help women navigate each decade with provided tools and information. The main theme was about aging with power and how one can get better with age.

"

The book is called I Am Invincible. And what I do is I share my life experiences through the decades.

— Episode: Norma Kamali: Norma Kamali

Listen on Audible 7-day free trial

Episode: Norma Kamali: Norma Kamali

It was described as a book sharing Norma's life experiences throughout the decades and aiming to help women navigate each decade with provided tools and information. The main theme was about aging with power and how one can get better with age.

"

The book is called I Am Invincible. And what I do is I share my life experiences through the decades.

And aging with power is sort of the the headline of the book in that you can get better with age.

And that at 75, I love the fact that I'm so much smarter now than I ever was and that I do things now to serve my purpose in this lifetime, which is a very freeing experience.

Deschooling Society Cover

Ivan Illich

Deschooling Society

It was read by Jeffrey Hollander while living in Toronto, and influenced his start of the Skills Exchange of Toronto, which was based on the book's principles.

"

I read an amazing book by Ivan Illich, who's an educational philosopher called Deschooling Society.

— Episode: Seventh Generation: Alan Newman and Jeff...

Listen on Audible 7-day free trial

Episode: Seventh Generation: Alan Newman and Jeffrey Hollen...

It was read by Jeffrey Hollander while living in Toronto, and influenced his start of the Skills Exchange of Toronto, which was based on the book's principles.

"

I read an amazing book by Ivan Illich, who's an educational philosopher called Deschooling Society.

And Ivan Illich's philosophy was that formal education in universities constrain the flow of knowledge more than facilitate it.

How to Make a Better World: For Every Kid Who Wants to Make a Difference (Take on the World) Cover

Keilly Swift

How to Make a Better World

For Every Kid Who Wants to Make a Difference (Take on the World)

It was written by Jeffrey Hollander to make amends for previous lectures on 'How to Marry Money', and covered socially responsible investing, human rights, and environmentalism.

"

You decide to write a book called How to Make the World a Better Place, which is great.

— Episode: Seventh Generation: Alan Newman and Jeff...

Listen on Audible 7-day free trial

Episode: Seventh Generation: Alan Newman and Jeffrey Hollen...

It was written by Jeffrey Hollander to make amends for previous lectures on 'How to Marry Money', and covered socially responsible investing, human rights, and environmentalism.

"

You decide to write a book called How to Make the World a Better Place, which is great.

You want to kind of make amends for How to Marry Money and those kinds of lectures.

Well, as you said, I needed to redeem myself somehow.

But it was just as much an exploration of all the ways in which you could do good stuff in the world.

The book was really a compendium of all the good things one could do on a full time or a part time basis to help make the world a better place.

Royal Canadian Air Force Exercise Plans for Physical Fitness: Two Books in One / Two Famous Basic Plans (The XBX Plan for Women, the 5BX Plan for Men) Cover

Royal Canadian Air Force

Royal Canadian Air Force Exercise Plans for Physical Fitness

Two Books in One / Two Famous Basic Plans (The XBX Plan for Women, the 5BX Plan for Men)

It was mentioned as a book that was popular in the 70s and was geared more towards men.

"

And then of course, there was the Air Force Exercise Book.

— Episode: Jazzercise: Judi Sheppard Missett

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Episode: Jazzercise: Judi Sheppard Missett

It was mentioned as a book that was popular in the 70s and was geared more towards men.

"

And then of course, there was the Air Force Exercise Book.

Keep Calm And Jazzercise - Notebook: I'm not arguing I'm just explaining why I'm right Cover

Jazzercise Quotes

Keep Calm And Jazzercise - Notebook

I'm not arguing I'm just explaining why I'm right

It was a book with pictures and a history of dance, written by Judy and another woman. It was said to have sold over 400,000 copies after Judy's appearance on the Dinah Shore Show.

"

I had written a book in the late 70s with another woman who happened to be in my class. So we wrote this book with pictures of how to do different exercises and, you know, a little history of dance an...

— Episode: Jazzercise: Judi Sheppard Missett

Listen on Audible 7-day free trial

Episode: Jazzercise: Judi Sheppard Missett

It was a book with pictures and a history of dance, written by Judy and another woman. It was said to have sold over 400,000 copies after Judy's appearance on the Dinah Shore Show.

"

I had written a book in the late 70s with another woman who happened to be in my class. So we wrote this book with pictures of how to do different exercises and, you know, a little history of dance and all of that.

And the book sold over 400,000 copies.

Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All (Good to Great, 5) Cover

Jim Collins

Great by Choice

Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All (Good to Great, 5)

It was mentioned in the context of a discussion about the role of luck in business success and how good companies, regardless of good or bad luck, double down on the opportunities or challenges presented.

"

What's interesting is that Jim Collins is, I'm trying to remember the name of his latest book, Great by Choice, I think.

— Episode: Remembering Tony Hsieh of Zappos

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Episode: Remembering Tony Hsieh of Zappos

It was mentioned in the context of a discussion about the role of luck in business success and how good companies, regardless of good or bad luck, double down on the opportunities or challenges presented.

"

What's interesting is that Jim Collins is, I'm trying to remember the name of his latest book, Great by Choice, I think.

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers Cover

Geoffrey A. Moore

Crossing the Chasm, 3rd Edition

Marketing and Selling Disruptive Products to Mainstream Customers

It was mentioned as a book that Drew read to learn about technology adoption cycles. The book helped inform Dropbox's initial strategy to focus on early adopters.

"

I had read this book Crossing the Chasm, which talks about how technology's adopted.

— Episode: Dropbox: Drew Houston

Listen on Audible 7-day free trial

Episode: Dropbox: Drew Houston

It was mentioned as a book that Drew read to learn about technology adoption cycles. The book helped inform Dropbox's initial strategy to focus on early adopters.

"

I had read this book Crossing the Chasm, which talks about how technology's adopted.

And Then? And Then? What Else? Cover

Daniel Handler

And Then? And Then? What Else?

Guy Raz, the host of the podcast, mentioned he wrote a book titled 'What Else?' which contains stories of entrepreneurs and leaders and is meant to inspire listeners.

"

Well, to answer those questions, I've written a book. It's called What Else? How I Built This, and it's full of inspiring stories from some of the greatest leaders and entrepreneurs in the world who'v...

— Episode: How I Built Resilience: John Zimmer of L...

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Episode: How I Built Resilience: John Zimmer of Lyft

Guy Raz, the host of the podcast, mentioned he wrote a book titled 'What Else?' which contains stories of entrepreneurs and leaders and is meant to inspire listeners.

"

Well, to answer those questions, I've written a book. It's called What Else? How I Built This, and it's full of inspiring stories from some of the greatest leaders and entrepreneurs in the world who've been through the trenches, made big mistakes, and lived to tell the tale.

If you're looking to start something or just want to be inspired by those who have built incredible things, pick up How I Built This now, wherever you buy your books, or by visiting guyraz.com.

The Complete Isaac Asimov's Foundation Series Books 1-7 (Foundation, Foundation and Empire, Second Foundation, Foundation's Edge, Foundation and Earth, Prelude to Foundation, Forward the Foundation) Cover

The Complete Isaac Asimov's Foundation Series Books 1-7 (Foundation, Foundation and Empire, Second Foundation, Foundation's Edge, Foundation and Earth, Prelude to Foundation, Forward the Foundation)

Sal Khan mentioned being inspired by this book at a young age, particularly the concept of preserving civilization through knowledge and its grand scale of thinking beyond one's immediate surroundings.

"

In seventh grade, I read the foundation series, Isaac Asimov, and the protagonist is someone named Harry Seldon, who's kind of a new form of academic that's a combination of mathematics, economics, hi...

— Episode: Khan Academy: Sal Khan

Listen on Audible 7-day free trial

Episode: Khan Academy: Sal Khan

Sal Khan mentioned being inspired by this book at a young age, particularly the concept of preserving civilization through knowledge and its grand scale of thinking beyond one's immediate surroundings.

"

In seventh grade, I read the foundation series, Isaac Asimov, and the protagonist is someone named Harry Seldon, who's kind of a new form of academic that's a combination of mathematics, economics, history, psychology. And he's able to predict large scale historical movements.

And he sees through his science that the galactic empire is about to enter into a 10,000 year dark ages. And he decides to do something about it. He can't stop it from happening, but he can shorten it to a thousand years.

And the way he does that is by taking the galaxy's knowledge and putting it into a foundation at the periphery of the galaxy.

And I remember when I was seventh grade and I read that, I thought two things. One, why don't more people think on those scales? It feels so inspiring and epic to think on that scale well beyond ourselves.

And then the other aha from that book in seventh grade was like, yeah, Harry Seldon's right. Like the way to preserve civilization is really through knowledge. That is what defines a civilization and that is what defines human potential.

The Complete Isaac Asimov's Foundation Series Books 1-7 (Foundation, Foundation and Empire, Second Foundation, Foundation's Edge, Foundation and Earth, Prelude to Foundation, Forward the Foundation) Cover

The Complete Isaac Asimov's Foundation Series Books 1-7 (Foundation, Foundation and Empire, Second Foundation, Foundation's Edge, Foundation and Earth, Prelude to Foundation, Forward the Foundation)

Sal Khan mentioned reading Isaac Asimov's 'The Foundation Series' in 7th grade, which inspired him with the idea of using knowledge to positively impact humanity's future.

"

In seventh grade, I read the foundation series, Isaac Asimov, and the protagonist is someone named Harry Seldon, who's kind of a new form of academic that's a combination of mathematics, economics, hi...

— Episode: Khan Academy: Sal Khan

Listen on Audible 7-day free trial

Episode: Khan Academy: Sal Khan

Sal Khan mentioned reading Isaac Asimov's 'The Foundation Series' in 7th grade, which inspired him with the idea of using knowledge to positively impact humanity's future.

"

In seventh grade, I read the foundation series, Isaac Asimov, and the protagonist is someone named Harry Seldon, who's kind of a new form of academic that's a combination of mathematics, economics, history, psychology. And he's able to predict large scale historical movements.

Note: The book recommendations on this page are discovered automatically from podcast transcripts, and may be incorrect or incomplete.