The Diary Of A CEO with Steven Bartlett

Scott Galloway is a Professor of Marketing at the New York Stern School of Business and host of the 'Pivot' podcast about technology and business. He is also the best-selling author of books such as, 'The Algebra of Happiness', 'The Four', and 'The Algebra of Wealth'.

You can purchase Scott's book, 'The Algebra of Wealth', here: https://g2ul0.app.link/g6AkFeRC7Kb

the one that I wrote about in meeting in captivity was to say that we all need security and we all also need adventure or change or freedom

So in this book, *Scarcity Brain*, there's this underlying question I have that is, you know, everyone knows that everything is fine in moderation, and yet we all suck at moderation in some way or another in our life, right?

In *Scarcity Brain*, in chapter 4, you talk about something I was also very, very compelled about, which is you make the case that we have an ingrained sense of not being enough.

You risk so much hesitating to fling yourself into the abyss.

In 2020, James released his New York Times and internationally bestselling book, "Breath: The New Science of a Lost Art". It was awarded the prize for Best General Nonfiction Book of 2020 by the American Society of Journalists and Authors, it was a finalist for Best Science Book of 2021 by the Royal Society, and has been translated into 35 languages.

I didn't want to do this experiment on myself. I really did not want to do it.

There had never been a human trial of nasal Breathing versus mouth Breathing for this amount of time.

It was the first few days. So I did this with Breathing researcher and Breathing therapist Anders Olsen from Sweden. He was the only person that would do this.

So the first few days we were kind of laughing. It was like, how bad did you sleep? We went from zero snoring to full on snoring and sleep apnea within a couple of days.

I know from firsthand experience that writing books is a painful experience. It takes a long, long time to do it.

for many of us ultra-processed food isn't just harmful it is addictive and it makes all the criteria for addiction and it has so much evidence that for some people these products are as addictive as tobacco products, drugs of abuse, alcohol, gambling

at the core of the book was this sort of moment of understanding where there are several sort of fulcrums in the book I suppose but two of the key elements are first of all for many of us ultra-processed food isn't just harmful it is addictive

the only diet that we've studied that really seems to bring health harms is an ultra-processed diet so that is the American financialized industrial diet

a really good way of telling if a food is ultra processed is if there is any health claim on the packet it's almost certainly ultra processed

And she made the claim, which I think I've read in your books as well, that in many respects, that's the very opposite of the spice that makes sex so appealing in those early days when it's new and novel and risky.

Right. And again, come back to my theme. What does a romantic say? A romanticism tells us sex and love belong entirely together. But I think what you're saying and what many of your viewers will know is that the relationship is trickier.

Stephen Pressville talks about this, and The War of Art, it's about putting your butt in the chair.

You can pre-order Andrew's book, 'Protocols', here: https://g2ul0.app.link/9mouq1NCqMb

if there was ever a book I don't get excited by many books, but having been such a fan of your work it is a book that I am I consider to be essential

we see it as almost like waiting for the like the Bible on this subject matter so I I'm going to link it below because I know it's currently available for pre-order or pre-sale and I highly recommend if people find what you do to be of any value then this is the book to read

The book that changed my mind on that was Flow by Mihaly Csikszentmihalyi, which actually speaks about the Flow state.

Her new book is out May 2024 and provides everything a woman needs to know to thrive during her hormonal transition and beyond.

So you can pre-order that now wherever, wherever you get your books.

And I developed a program for my patients And it's not rocket science Whether You're A Man Or A Woman Menopause Is Going To Effect You Because It's Going To Effect 50% Of Our Society And There Is 1.2 Billion Women Being Affected By Menopause Right Now

I originally developed Galveston diet for weight loss but if I had to write it over again, so I went really heavy on fats, healthy fats lower on carbohydrates and 20% protein. But I think if doing it again the way I'm counseling my patients now is I'm going much higher on protein.

And I spent about two years at his side Doing a biography of him

With Musk it was three or four weeks Per month sometimes

Steve Jobs was interesting But he was mainly interested in the beautiful Design and conceptualizing of products And so we'd spend a lot of time in Johnny Ives Wonderful design studio at Apple headquarters Where Steve would spend the afternoon Hour after hour walking around Even looking at things like The European plug for a charger And how it was going to be different From the American plug But how curved, you know He just cared about God being in the details Of each design

When he was dying I was in his backyard with him And he says, I regret

Rick Rubin's book The Creative Act I originally didn't plan to write it I just said I'll do all the interviews for the book and you can find a writer because I don't want to you know we're friends and it's okay you need to find the right person for your book but I just want to do all the interviews because I wanted to learn from him because he's produced but everyone Kanye, Jay-Z like Beastie Boys or DMC like Johnny Cash and he's so wise and so I just wanted to learn from him and this is what I think the main thing I learned and it's in the book I'm not trying to make a book be something I'm almost listening to the work and trying to hear what it wants to be so I really learned to take the ego out of the creative process and surrender to the moment and understand there's something being called into existence that's not about me and I'm just trying to guide it there and not get in the way and it was a whole new way of thinking it wasn't an artist centered form of creation it was an art centered form of creation

-- Well, I think that's the subject of the third book.

-- Yeah, Seven Deadly Sins. The Biology of Being Human.

-- Well, indeed. And that's a really important question, which is, you know, how much free will do all of us have?

And, you know, the book that is out in November very much discusses the neurological and psychological conditions that can influence our behavior in really rather dramatic ways.

-- Why did you write this book, this book Seven Deadly Sins?

In my second book, I ran a study. Three females who were in the program doing my hacks for just a month got their period back and were able to get pregnant in that month just with my hacks.

Get Honest or Die Lying. It's a play on 50Cent's Get Rich or Die Trying. He explained the title reflects his belief that without honesty you'll die lying.

I keep coming back to the book Get Honest or Die Lying and I talk a lot about how small talk sucks, urging listeners to have bigger, more authentic conversations.

There's a couple books I finished. I finished The Da Vinci Code. It's so good. And you know why? Because it's written with really, really, really short chapters.

It's about the innovation that's behind Whoop, which comes from those principles, which has allowed you to continually think from first principles because the Whoop is very different. And that, that for me is clear, like a book, like Harry Potter.