Scarcity Brain Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough

She's written a new memoir called Enough.

Joining us here in studio, the star witness of the January 6th hearings, who served as the top aide to Trump White House chief of staff Mark Meadows. She's written a new memoir called Enough.

I think there is a section in the comfort crisis, and I've written about this in my other book, Scarcity Brain as well.

It's a book that I believed when I read it, I just felt I was like, I can't believe someone's actually put this all into words. I connected so deeply with it.

It's a book that I believed when I read it, I just felt I was like, I can't believe someone's actually put this all into words.

And basically, you know, you and I love reading philosophy, whether it's the Greeks, the Vedas, the Stoic philosophers. And the bottom line is that what is the good life is a constant priority for philosophers trying to define the good life.

Michael Easter...who did the conference...he's got a new one called uh scarcity brain and he was on the show to promote it and gave me the book and I just just not read it he was on he's become a friend of ours now yeah and he's the books really good it's it's talk about research base but yeah

Michael Easter on Scarcity Mindset,

we're going to have a good time and then versus obviously abundance brain I guess yeah exactly the both sides of it but the.

break the cycle Michael Easter the way we discovered him was through comfort crisis the new book fix your craving mindset rewire your habits to thrive with enough it's called scarcity brain highly recommend it I will be absorbing this this weekend I have not gotten to it until now and I will immediately good stuff

The book is called Scare City Brain. It's available anywhere.

So in this book, *Scarcity Brain*, there's this underlying question I have that is, you know, everyone knows that everything is fine in moderation, and yet we all suck at moderation in some way or another in our life, right?

In *Scarcity Brain*, in chapter 4, you talk about something I was also very, very compelled about, which is you make the case that we have an ingrained sense of not being enough.

You risk so much hesitating to fling yourself into the abyss.

Everyone knows that everything is fine in moderation, yet we all suck at it.

And so why is that?

I mean, I see the scarcity mindset as really being the view that you don't have enough of something.

If you think about a million years ago when everything we needed to survive was hard to find and we didn't have enough, if you were constantly hyper-focused on the next thing that you might need, you would survive.

We have more resources to help with problems.

Scarcity Brain was New York Times bestseller.

I thought your book... I thought it was great. I thought The Comfort Crisis was a really, really good. I thought this was a New York Times bestseller.

So I think that both of your books, like they dovetail nicely.

He's also a professor at UNLV and he's the best-selling author of The Comfort Crisis and Scarcity Brain.

And now Scarcity Brain, also awesome.

Scarcity Brain, really cool cover too, by the way.

I read the book of Carol duac mindset and it was eye opening

This is a book that I was so excited to get.

And it's another just masterpiece, dude. It's so good.

you just wrote a better version of the book I was trying to put together.

And I bought Atiyah's book and I bought, out of my own money, I bought your book.

And if you have to choose between this one and you haven't bought mine yet, buy this one first. Get this book, Scarcity Brain from the great Michael Easter.

The great Michael Easter wrote a new book called Scarcity Brain, where he talks about how businesses have just straight hacked our minds.

The book 'Scarcity' by Michael Easter is a fascinating read.

Everyone knows that everything is fine in moderation so then the question is well why do we all suck so bad at it?

When you think about how humans evolved everything we needed to survive in the past it was all scarce and it was all hard to find right so everything from food to possessions to information even influence and status the number of people we could influence all hard to find all scares and we live like that for basically two and a half million years and it wasn't until very recently in the grand scheme of time that we started to get abundance of all these things that were sort of built to create so in the past it always made sense to eat more food than you needed if you had the opportunity to hoard items to try and get as much information as you can just keep seeking information all that would give you a survival advantage and then our environments split and now we have an abundance of all this stuff and we're still compelled to just consume and consume all this stuff for more.