The Diary Of A CEO with Steven Bartlett

And in the book, I called it the manifestation phase ovulation, because when all of those hormones come in, we can manifest anything we want.

It's a great time, like as an author, like I'm going to write during those five days because my creativity is going to be at its peak.

My new book! 'The 33 Laws Of Business & Life' is out now - https://smarturl.it/DOACbook

My new book! 'The 33 Laws Of Business & Life' is out now - https://smarturl.it/DOACbook

My new book! 'The 33 Laws Of Business & Life' is out now - https://smarturl.it/DOACbook

My new book! 'The 33 Laws Of Business & Life' is out now - https://smarturl.it/DOACbook

My new book! 'The 33 Laws Of Business & Life' is out now - https://smarturl.it/DOACbook

My new book! 'The 33 Laws Of Business & Life' is out now - https://smarturl.it/DOACbook

My new book! 'The 33 Laws Of Business & Life' is out now - https://smarturl.it/DOACbook

My new book! 'The 33 Laws Of Business & Life' is out now - https://smarturl.it/DOACbook

My new book! 'The 33 Laws Of Business & Life' is out now - https://smarturl.it/DOACbook

My new book! 'The 33 Laws Of Business & Life' is out now - https://smarturl.it/DOACbook

My new book! 'The 33 Laws Of Business & Life' is out now - https://smarturl.it/DOACbook

My new book! 'The 33 Laws Of Business & Life' is out now - https://g2ul0.app.link/DOACBook

My new book! 'The 33 Laws Of Business & Life' is out now -

My new book! 'The 33 Laws Of Business & Life' is out now -

So the three keys to a better memory are... I've been thinking a lot about this in the book that I've been writing coming out soon called The Diary of a CEO, 33 Laws For Business And Life.

Okay, so I've got a book coming out as I said and there's 33 laws and I've been saying to myself, listen, you're going to at some point start really promoting this book. So you need to memorize all 33 laws.

Ladies and gentlemen, The Diary of a CEO book is finally out. It's been published today. The 33 Laws of Business and Life. I've spent many years writing this book, but I've spent even longer about a decade and a half compiling the information that exists in this book.

Two years ago I started writing a book based on everything I've learnt from doing this podcast and meeting all of the incredible people that I've had the privilege of meeting.

And from this I've created a brand new book called The Dairy of a CEO, The 33 Laws for Business and Life.

If you want to build something great, all become great yourself like the guests that I've sat here and interviewed. I ask you, please, please, please read these 33 laws.

The book I always should have written. If you like this podcast, this book is for you and it is available now in the description of this podcast below.

We've made these 1% diaries and we released these last year and they all sold out, so I asked my team over and over again to bring the diaries back and also to introduce some new colours and to make some minor tweaks to the diary.

Buy The Diary of a CEO book here - https://smarturl.it/DOACbook

Buy The Diary of a CEO book here - https://smarturl.it/DOACbook

Unbreakable, the fertility formula, the new menopause. I believe you've got a new book on the way. The new perimenopause.

Buy The Diary of a CEO book here - https://smarturl.it/DOACbook

The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt

Buy The Diary of a CEO book here - https://smarturl.it/DOACbook

I'm inviting 10,000 of you to come even deeper into The Diary of a CEO.

In my second book, The Diary of a CEO, 33 Laws of Business and Life

Buy The Diary of a CEO book here - https://smarturl.it/DOACbook

I highly recommend everybody goes and gets this book. It's going to be published in the U.S. here on the 13th of January and in the U.K. on the 15th? That's right. Yeah, Tuesday in the U.S., Thursday in the U.K.

We all have big goals that we want to accomplish. We call this in our team, the 1%, and this philosophy is highly responsible for much of our success. We have made these 1% Diaries and we released these last year and they all sold out. Now we have a better range for you, and you can get yours now at thediary.com where you can get 20% off our Black Friday bundle.

If you have a big goal in mind and you need a framework and a process and some motivation, then I highly recommend you get one of these Diaries before they all sell out once again.

Buy The Diary of a CEO book here.

Buy The Diary of a CEO book here

Buy The Diary of a CEO book here - https://smarturl.it/DOACbook

The Diary of a CEO Conversation Cards (Second Edition) were also listed, but they were not a published book.

Buy The Diary of a CEO book here - https://smarturl.it/DOACbook

I've made 1% diaries and they sold out fast, so I'm encouraging people to get one before they disappear again.

I have your book, A Diary of the CEO, which is also sold millions of copies.

Buy The Diary of a CEO book here: https://smarturl.it/DOACbook

Buy The Diary of a CEO book here - https://smarturl.it/DOACbook

Buy The Diary of a CEO book here - https://smarturl.it/DOACbook

The Diary of a CEO:

Buy The Diary of a CEO book here - https://smarturl.it/DOACbook

The Diary of a CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb

there's a book called the body keeps score and Carolyn Mase it was sort of a mystic said your biography becomes your biology it works the other way too from up down right and it's a biography if you're eating crap and you're nutritionally deficient and you have all these health issues and mercury poisoning that can affect your mental health too in your story but we know really clearly that your trauma is influencing your biology

There's this book called The Body Keeps the Score but the title is just the thing that I've actually gained the most from it just says that when there's things going on in our psychology and our mind the body will show it yeah man.

I read this book called the body holds the score then if you've ever heard of it and one of the most fascinating things about it is it talks about how acting and moving the body and like yoga have been proven to be the best forms of uh antidepressant like without you know taking SSRIs or anything they've been proven to and I remember thinking acting is a great antidepressant how is that possible but what you're saying now rings it talks

Caffeine has a quarter life of somewhere between 10 to 12 hours. So if you have a cup of coffee at noon at midday, a quarter of that caffeine is still in your brain at midnight.

Caffeine will actually race into your brain and it will latch on to the adenosine receptors, the welcome sites in your brain. And it has very sharp elbows and it will force away the adenosine from those receptors and it will hijack those receptors.

it will strip away your deep sleep by about somewhere between 15 to 30%

deep sleep is critical for regulating your cardiovascular system. It's the time when we do replenish the immune system. It also regulates your metabolic system.

I am not here to tell anyone how to live their life. I have no right to tell anyone how to live the life. I'm just a scientist.

Dr Matthew Walker ... is a bestselling author of 'Why We Sleep: The New Science of Sleep and Dreams'.

I remember when you first went on Joe Rogan's show, the amount of my friends that sent me that episode and then sent me your book was just staggering.

Matthew Walker's book, Why We Sleep, has played a huge part in that.

When I messaged you the other day and said, if you're ever back in London, I'd love to have you back on. And then I learned you'd written a book about confidence. Why did you write a book about confidence? ... the first book, Not a Diet Book.

And kind of by the end of it, through my own journeys, I was like, I could teach people about this. And I didn't want to write a diet book system. I was like, let's, you know, break down everything and put it into a book.

I wrote the first book, Not a Diet Book. And then I realized there was a precursor.

I wrote the first book, Not a Diet Book.

I wrote the first book, Not a Diet Book.

My colleague at NYU wrote this book that's This is the book. We wish we'd written The Anxious Generation Jonathan Hyde.

We're seeing the success of people like Jonathan Haidt and his book, The Anxious Generation.

yeah, because I wrote a whole book called The Anxious Generation, focusing on teen mental health. That was the mystery that popped up in the mid 2000s.

For example, Atomic Habits had a huge impact on me.

James Clear has been on my show... Best habit book of all time, Atomic Habits. Of all of the things, there's only two that have really, really, really stuck. This is the best rule when it comes to habits. Never miss two days in a row.

from Atomic Habits is it's easier to build a new habit if you stack it on top of the habit you're already doing.

one particular thing you wrote called Atomic Habits is one of the bestselling books in history.

And it's funny because the book has shaped tens and tens and tens of millions of lives.

Johan Hari talks about in his book, Lost Connections, is one of my favourite books.

It's probably the number one book I recommend and you've heard me recommend on this podcast. The book Lost Connections.

especially this one especially Lost Connections which is one of my alltime favorite books by the way

Scott Galloway is a Professor of Marketing at the New York Stern School of Business and host of the 'Pivot' podcast about technology and business. He is also the best-selling author of books such as, 'The Algebra of Happiness', 'The Four', and 'The Algebra of Wealth'.

in your book The Algebra of Happiness the third section is about health ... you said the most common trait among CEOs is that they exercise regularly and it's a great antidepressant.

Simon Sinek is a renowned leadership expert and the founder of 'The Optimism Company', which provides programmes for leadership development. He is also the best-selling author of the books, 'Start With Why', 'Leaders Eat Last', 'The Infinite Game', and 'Find Your Why'.

You can purchase Simon's book, 'The Infinite Game', here: https://amzn.to/4bYWNte

So for example, if I'm introducing finite infinite games, right. I will say something like during the Vietnam War most people don't realize that the United States actually won most of the battles it fought.

When I read your book The Infinite Game, one of the big things it changed in my life was I remember I was on a plane. I read the book, started writing some stuff, came back to our office in the UK and I did a big presentation to all my teams about how we create a sustainable company because if what you're talking about in the book is true then and we're not playing a finite game here. How do we redesign the business from the ground up so that it is fundamentally sustainable?

Yeah, I came up with this thing called WWW. Work, welfare and wealth which is the three reasons why we exist. We made 2020 goals, so this was in 2019, 20 goals before 2020 for each of these areas and I'm thinking about it again a lot now which is like if I was to design my business in a way where my team members would stay working here forever, how would I go about that? You've just answered it by saying the point about honesty.

when I read your book The Infinite Game one of the big things that changed in my life was I remembered I was on a plane, I read the book, started writing some stuff, came back to the office and did a big presentation to all my teams about how we create a sustainable company because if what you're talking about and the book is true then we are not playing a finite game here.

So I issue a beta version and I get 270 people. I don't know why to say people. Fascinating.

And I looked into the information that they gave me about themselves, the early readers and most of the 8% that left were already in the pressure.

So, I was teaching, you know, when before lockdown, I taught a lot of people in workshops and seminars more than 20,000 people.

He wrote a book called Status.

Your 2021 book, The Status Game. This is the book that when I was reading through all of my notes, I have by far the most amount of notes on. Great. Because maybe it's just, you know, the way I'm compelled or whatever, but it was really, really fascinating and felt very relevant.

The Status Game is one of those that isn't tremendously illuminating because it explains so much. It turned on a light in a huge room that I didn't even know was there.

I've had a lot of people specifically, cause you've had a few conversations with some friends of mine really raving about this book. So I highly recommend everybody checks it out.

And kind of by the end of it, through my own journeys, I was like, I could teach people about this. And I didn't want to write a diet book system. I was like, let's, you know, break down everything and put it into a book. Then the second book offer, I was like, I can't do another one. If I'd written a second book about fitness, it would have said a lot about the first.

And wrote the second book, a lot of the things we spoke about in that last podcast were based off Not a Life Coach.

I wrote the first book, not a diet book.

James' book: https://www.amazon.co.uk/Not-Life-Coach

The overarching narrative of that book is I spent 33 days in the Arctic.

As people experience fewer and fewer problems, we don't become more satisfied. We simply start searching for the next problem.

In chapter 13 of your book, I think it's chapter 13 where you start to talk about how that is both bad for people's anxiety, depression, and productivity.

The human body is good at two things. One of them is running long distances relatively slowly. The other thing that we are good at is carrying things for distance.

Humans evolved to be good at two things. One of them is running long distances relatively slowly...But the other thing that we are good at is carrying things for distance.

I saw on your bookshelf at home, there's a book called The Comfort Crisis. Oh, yeah. And that just flashed in front of me as you were saying that. Yeah, shout out. Michael, it's a great book.

And honestly, if you look at all of the mindfulness stuff, if you look at the work of Viktor Frankl and Man's Search For Meaning, so much of it is this idea of creating more space between an action and a reaction.

And if you can extend that space and choose a different reaction, that's where the growth comes from.

And that's how we can overcome these negative behavioral trends.

I would name one of the books, or I'd just name one of my perennial favorites. Like, oh, Man's Search For Meaning, you know?

You can pre-order Dr. Sharot's new book, 'Look Again: The Power of Noticing What was Always There', here: https://amzn.to/3SEbVp5

And then I was literally diagnosed with burnout. It was unnecessary suffering.

I literally woke up that morning went to CNN to do a news hit came back and sat at my desk felt cold and got up to go get a sweater and collapsed and hit my head on my desk broke my cheekbone and came to in a little pool of blood and that was the beginning of a journey of going from doctor to doctor from echocardiogram to MRI to find out what was wrong with me because literally people thought that she had a heart defect a brain tumor why did she just collapse and then I was literally diagnosed with burnout now 2007 burnout was not a term much in use but it turned out to be an incredible gift because I decided that I really now wanted to make this part of my life help the world see that this epidemic of burnout that I started seeing was everywhere was completely unnecessary it was unnecessary suffering that we didn't need to to buy into this collective delusion in order to succeed.

the Clay Christensen book the innovators dilemma yes one of my favorite books it's amazing so you know if the New York Times had done then what it's doing now so successfully you know having a great digital presence there would have been no room for the Huffington Post so basically that's the innovators dilemma super successful incumbents miss the moment because they're super successful incumbents

I think the mistake often is you build something successful and you stay there and we never stayed there like we launched with politics and news but very quickly we had a dozen other verticals including sleep we had a vertical on sleep we had lifestyle verticals with sports verticals with gay vertical so we kept expanding and then we built our journalism operation we won a Pulitzer we launched in 18 countries so it was a constant expansion and what happened is that again you know the Clay Christensen book the innovators dilemma yes one of my favorite books it's amazing so you know if the New York Times had done then what it's doing now so successfully you know having a great digital presence there would have been no room for the Huffington Post so basically that's the innovators dilemma super successful incumbents miss the moment because they're super successful incumbents yeah and you were young you were scrappy as a company so you could you weren't encumbered by an old way of doing things and old revenue models you could come into the market with a fresh new idea and off it went and it went so far went to the UK and I was 18 years old when I applied to write on the Huffington Post yes amazing I got accepted and I submitted how many articles maybe four or five articles that got published on there but I want to talk about business I want to talk about building a business and what you learned about building a business from the rise of the Huffington Post what are the most important if I was one of your daughters and I came to you I said mum listen I want to build a business and I want it to be even bigger than the Huffington Post grew to be what are the most important things I be thinking about to be successful so I would now start with the founder or the CEO which is put your own oxygen mask on first very often you know you're a founder you think I need to stay up Steven is that you no we talking about didn't we talk about I get asleep every day I need to stay up all day and night sleep with my phone in case something happens in the middle of the night and all the science now makes it very clear that when we are depleted we are going to make bad decisions it's so funny because one night I was at a dinner and Jeff Bezos I that was when I was writing my book on sleep and so I was asking everybody about their sleep habits so I asked him what his sleep habits and he said I sleep eight hours a night and I said you do tell me about it why he said because I'm judged by the quality of my decisions not the quantity of my decisions and and I have noticed the difference because he's very data driven when I have six hours of sleep my decisions are not as good so I said you must write about it he said which I used to say to everybody who knows and and he said no no no no I said I'm a private man I don't need to write about it I said please write about it it's not for you it's going to help so many people who want to be you to realize that they don't need to be sleep deprived and exhausted so I literally bugged him texted him for like three months until finally he wrote about it I think to get me off his back and it was amazing he wrote about it on thrive that we had just launched thrive it was everywhere CNBC the Wall Street Journal he was one of the first CEOs to write about sleep as a performance multiplier a productivity multiplier since then you know Satya Natela has written about it a lot of CEOs have written about a lot of founders in Silicon Valley now people have gone from bragging about how sleep deprived they are I'm wearing my order ring you're looking now yeah you're wearing your hoop and you're an investor I love it's fantastic so everything has changed but it's changed very fast 2016 when I wrote the book people were still bragging about sleep deprivation you know sleep deprivation well I do I mean I collapsed but from sleep deprivation and from buying into this collective delusion that in order to succeed it was two years into building the Huffington Post I was the divorced mother of two little girls and I had bought into this delusion that in order to be super founder and super mom I didn't have the luxury to take care of myself.

And I've heard Johan Hari on your show talk about this. And he had a beautiful book that he wrote, his Magic Pill book. He talks about that. He found himself about five or six months in and he was still just eating the same crap. He was just eating less of it.

And Johan actually talks about this in his book and he does a nice job of breaking down the science there on it. They looked at rats and they thought, okay, well if this is just crushing the reward system, then it would crush all the reward systems. But it's not crushing libido for people and it's not crushing some of the other reward seeking behaviors. It just seems to be crushing many of the ones that are pathologic or not so great for our health in the long run. And he actually talks about a study that I've read as well where they took rats and they gave them sort of that like yummy emulsion of that sweet, sugar, salty deliciousness. And then they gave them rat chow and when they put them on some acclutide, they stopped seeking out the yummy devastation. I mean, that emulsion is what makes you become very metabolically compromised. And they still ate the rat chow. They still went for... They went for the healthy food. I don't know how healthy rat chow is. That's debatable. But they went for the more nutritionally dense food and they actually stopped seeking out the pleasure food.

If you walk in and you see a book, you know, the power of habit by Doring or the seven habits of highly effective people, I would go, oh, look at Stephen. He's still so successful.