Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers Cover
Podcast Mentions

Crossing the Chasm, 3rd Edition Marketing and Selling Disruptive Products to Mainstream Customers

Geoffrey A. Moore

Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals...

Podcasts 2
Quotes 2
Get on Amazon Listen on Audible
How I Built This with Guy Raz

Podcast

How I Built This with Guy Raz

It was mentioned as a book that Drew read to learn about technology adoption cycles. The book helped inform Dropbox's initial strategy to focus on early adopters.

"

I had read this book Crossing the Chasm, which talks about how technology's adopted.

— Episode: Dropbox: Drew Houston

Episode: Dropbox: Drew Houston

It was mentioned as a book that Drew read to learn about technology adoption cycles. The book helped inform Dropbox's initial strategy to focus on early adopters.

"

I had read this book Crossing the Chasm, which talks about how technology's adopted.

Young and Profiting with Hala Taha

Podcast

Young and Profiting with Hala Taha

Bill Gurley highlighted the book as essential reading for founders, noting that it taught fundamental business concepts even without an MBA. He emphasized its importance for learning how to market and sell disruptive products to mainstream customers. The discussion conveyed strong endorsement of the title for entrepreneurs seeking strategic guidance.

Highly Recommended

Episode: Bill Gurley: Break Free From Career Regret and Des...

This book was listed by Bill Gurley as crucial reading for founders, alongside Michael Porter's work, emphasizing the importance of learning fundamental business concepts even without an MBA.

"

They should read crossing the chasm.

Note: The book recommendations on this page are discovered automatically from podcast transcripts, and may be incorrect or incomplete.