Purple Cow, New Edition Transform Your Business by Being Remarkable

There's this famous book by Seth Godin where he talks about the purple cow.

The purple cow theory is like, if you're going to start a business, you want to think about a purple cow business. Cause like if you're driving through, you know, the countryside and you just see a cow on a field, you're just going to keep driving.

But if it was a purple cow in the field, you would jump out of your car and hop in front of that cow and take a selfie with that cow. And then put on Instagram and say, look, I found a purple cow.

That was Slutty Vegan. Yes. It was a purple cow because people are going to say, what a weird name. I have to know more about this thing. It's so weird. Yes. And guess what it did? I love the purple cow theory, by the way. Purple is my favorite color.

So it just works all the way around. I got to grab that book.

There's this famous book by Seth Godin where he talks about the purple cow.

The purple cow theory is like, if you're going to start a business, you want to think about a purple cow business. Cause like, if you're driving through, you know, the countryside and you just see a cow on a field, you're just going to keep driving. But if it was a purple cow in the field, you would jump out of your car and hop in front of that cow and take a selfie with that cow. And then put on Instagram and say, look, I found a purple cow. That was Slutty Vegan.

I love the purple cow theory, by the way, purple is my favorite color.

And so because you've got this sort of literally, like, what Seth Godin would call a purple cow product, right? It's unusual. It stands out.

This book made a big difference in my career, Purple Cow. And Purple Cow is about remarkable.

Purple Cow is about remarkable. Remarkable doesn't mean a gimmick. Remarkable means worth making a remark about.

A lot of people don't understand the core concept of Purple Cow and it's this.

His breakthrough books include Purple Cow, Tribes, The Dip, Linchpin, and his latest is called This Is Strategy.

His books include Purple Cow, Lynchpin, and this is marketing.

He's an author, an entrepreneur, and most of all, a teacher. He's a bestselling author and a speaker. In addition to launching one of the most popular blogs in the world, he's written 19 bestselling books, including The Dip, Lynchpin, Purple Cow.

Seth Godin, one of my favourite authors, the book Purple Cow, it made me think...

Seth Godin, one of my favorite authors, the book Purple Cow, it made me think...

Seth Godin one of my favorite authors the book purple cow it made me think when you are out in France and you're on a train and you're seeing black and white cow after black and white cow they blend in you don't notice but if you saw purple cow you'd remark about it you'd talk about it and share it.

anything by Seth Godin, if you're a business person, like literally if I was in business, uh, and I was just starting, I would go on Amazon. I would order every fucking single Seth Godin book written and read all of them before I even started.

I would start with the purple cow.

every single one of you should go on amazon right now and order the purple cow

the whole book is based around the concept of being remarkable which means literally remarkable that means that you do something that makes people say wow whoa that's cool

it's one of the best books i ever read that book changed my life no bullshit

And there's a book about this guys. I believe it's on the badass book list on the MFCO website It's called the purple cow okay

Something by Seth Godin is relevant it really teaches you how to think differently. I can't really name one book the Purple Cow was the first book I read by him and that's what got me hooked on all of his stuff. The guy's a fucking genius sometimes he can be hard to read because the guy's so smart and you know he's gonna be smarter than you if you're listening to this and just is.