Freemium: How Zoom, HubSpot, Atlassian, and Other Top Companies Use Product-Led Growth … for Low-Cost Customer Acquisition and Expansion Cover
Podcast Mentions

Freemium How Zoom, HubSpot, Atlassian, and Other Top Companies Use Product-Led Growth … for Low-Cost Customer Acquisition and Expansion

Dave Boyce

A Next Big Idea Club "Must Read" for August 2025! Companies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multibillion-dollar companies using the 3-step "Freemium" product strategy: (1) instead of hiring an expensive sales force, give away software for free; (2) let happy users tell...

Podcasts 1
Quotes 1
Get on Amazon Listen on Audible
How I Built This with Guy Raz

Podcast

How I Built This with Guy Raz

Ben recalled finding the book on his desk, reading its back cover, and realizing it described the business model they were about to adopt.

"

I came back on a Monday morning and I sit down, boot up the computer. And somebody had left a book on my desk. It was by Chris Anderson. It was called Freemium. ... I read the back of it and I'm like,...

— Episode: (July 2021) Ben Chestnut: From Side Busi...

Episode: (July 2021) Ben Chestnut: From Side Business to $1...

Ben recalled finding the book on his desk, reading its back cover, and realizing it described the business model they were about to adopt.

"

I came back on a Monday morning and I sit down, boot up the computer. And somebody had left a book on my desk. It was by Chris Anderson. It was called Freemium. ... I read the back of it and I'm like, huh, that's what we're doing.

Note: The book recommendations on this page are discovered automatically from podcast transcripts, and may be incorrect or incomplete.