The Prof G Pod with Scott Galloway

I try and write a book every 18 months. I make money there. I average between $1 and $1.5 million per book. That is the hardest thing I do, writing books. It's also probably the most rewarding.

Order "The Algebra of Wealth," out now

Buy "The Algebra of Wealth," out now.

We have an entire chapter in The Algebra of Wealth on taxes.

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I'm a big fan of the show and your latest book.

I've just read the chapter of your book about finding your talent, and I'm trying to identify where I draw the line between my own talent and passion.

I'm 24 and working in advertising as a visual effects artist at a small but successful studio in New York. I graduated two years ago with a degree in visual effects and chose a job in advertising over some lesser paying jobs in film and TV.

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All the best for your new book.

Order "The Algebra of Wealth", out now

Buy "The Algebra of Wealth," out now.

Order "The Algebra of Wealth", out now

Buy "The Algebra of Wealth", out now.

Buy "The Algebra of Wealth," out now.

Order "The Algebra of Wealth," out now

Buy "The Algebra of Wealth," out now.

Order "The Algebra of Wealth"

I've met hundreds perhaps thousands of entrepreneurs and I'm convinced the majority did not start companies because they could, but because they had no other options.

The reason the organization exists is it can pull together resources and be greater than the sum of its parts, be one of those parts and it will share that excess value with you, if you have the skills and patience to navigate the obstacles and the politics and the maturity to endure the guaranteed injustices, you will over the medium and long term reap rewards.

Two kids in a garage tinkering with a computer can change the world. It happened a few times, but as a strategy for obtaining economic security you're better off working at Google and tinkering in your garage on weekends.

The upside to entrepreneurship is similar to that of parenting: you conceive something, care for it, love it, and nothing in your career will likely cause as much stress, or deliver as much joy when things work.

In the years I sold firms I started, I made tens of millions of dollars. No employer, however good I was, would have ever paid me so much.

Order "The Algebra of Wealth", out now

Scott opens by telling us about his new book, The Algebra of Wealth, which is out now!

Why did I write this book, The Algebra of Wealth, a Simple Strategy for Financial Security?

The end game of getting to financial security. And you can do this if you apply focus, stoicism, diversification and time. The end game is such that you have enough economic security that you can free up and focus on the really important things in life. And that is deep and meaningful relationships.

And that is your relationship. So here's the good news. I genuinely believe I know how to get you rich. The bad news is the answer is slowly.

Buy "The Algebra of Wealth", out now.

You know that study that says you are the sum of your five closest friends in the average. There's all these studies showing that your peer group is more important than where you're. You know your school, your parents that you become the sum and then the average. So the five people who hang out you end up being the same weight. The same political affiliation you make about the same amount of money the same college attendance. Where there's variance is that if you have five people even if they make them the same amount of money three will end up in the same place one will end up economically struggling and one will end up wealthy. And so I wanted to figure out what are the behaviors and strategies for people across a similar income trajectory in terms of who ends up wealthy and who doesn't.

It's easy to say we'll be a baller and make more money. That's important but actually the distinction between who ends up economically secure and those who don't is not about how much money you make it's about how much you save and then your approach to deploying that capital and basic diversification letting time take over low cost index funds and when you're younger developing a savings muscle bringing your full self and I love what Jason Stover said that wealth is a full person project being a good person showing up with character.

I have found in our research that the myth of really rich people being bad people is in fact not only incorrect but it's wrong that if you want to be really wealthy the key is bringing generosity and forgiveness to relationships. The most economically ruinous things are divorced personally where you lose 60% of your wealth overnight because you have to cut your assets in half. And then you lose more because now you're supporting two households and your four seller of assets which is a never good thing but also when you get divorces from people professionally show me a great small firm that implodes and I'll show you partners and owners that get divorced from each other that aren't getting along so what I did was I looked at you know this books about basic financial literacy and a basic sort of lessons through different stages of your life such that you can end up in a better place than I did earlier. I got lucky I got bailed out I employed I deployed all of these strategies but later in life. And if I had just employed some basic strategies when I was your age I would have ended up financially secure and had a much more stress for your life at a much younger age.

This is really kind of a book I wish I had read when I was 25 or 30. This is not a book for people who are struggling with credit card debt. It's not cut up your credit cards and pay cash. This is a book for people who think I'm going to make a decent living maybe even a very good living. With a little bit of discipline it's like working out a little bit of effort gets you such dramatic gains around working out. So that's the basics of the book I want more young people to at an early age think I can spend more time with my family. I can spend more time focusing on relationships. I can have stress over things that matter stress around my relationships or people not doing well as opposed to stress around money. And I think you can get there and some what I say about the book is the good news is I know how to get you economic security. I really do think I know how to get you there. The bad news is the answer is slowly. But I take you through a series of steps and disciplines to establish economic security.

Pre-order"The Algebra of Wealth,"out April 23rd

Pre-order "The Algebra of Wealth" out April 23rd

Please buy our book. If you buy our book and post it on social, this is not a joke.

We'll donate 50 bucks to Charity Water, which I love bringing potable water to Sub-Saharan Africa.

Please buy our book as Ed...

We're about two weeks away from the launch of my forthcoming book, The Algebra of Wealth.

What a thrill you're welcome and we'd appreciate it if you pre-ordered the book.

And if you like it, please write a review.

If you hate it, please buy another one and send it to an enemy.

Also if you post that you purchased it on our system or a receipt of it, I will donate $50 to Charity Water which is bringing potable water to Sub-Saharan Africa. Wonderful charity. Anyways, thank you for that.

Pre-order "The Algebra of Wealth" out April 23rd

I think I have this my book algebra of wealth coming out you know 25 year old to kind of imagine they're ever going to be 65. They literally can't imagine it's a flaw in the species because for the majority of the time on this planet the majority of us didn't like live past 35 or 38 our brain cannot wrap itself around the fact that okay if you're 40 you're probably going to be here another 60 years.

By the way, under the auspices of The Algebra of Wealth, a book coming out in April by yours truly,

Buy "The Algebra of Wealth", out now.

Order "The Algebra of Wealth," out now

Order "The Algebra of Wealth", out now

Subscribe to No Mercy / No Malice Buy "The Algebra of Wealth," out now.

Buy "The Algebra of Wealth," out now.

Quite frankly, he makes a ton of money in endorsements as depicted in our book, The Algebra of Wealth coming out this April Penguin Portfolio Random House Ed.

I'm about to finish my book called The Algebra of Wealth, Strategies for Economic Security.

I'm about to finish my book called The Algebra of Wealth, Strategies for Economic Security.

You essentially summarized a book I'm writing called The Algebra of Wealth and that is you want to find something you're good at, hopefully something that people will pay you for so that you can make good money. You want to spend less than you make such that you save money and you can develop an army called capital and you can deploy that army such that it starts fighting for you in your sleep.

It's called The Algebra of Wealth and it basically takes a lot of the insights that we've developed on this podcast and puts them in writing with extremely actionable advice for young people and honestly up to any age about how to get rich and how to build financial security.

I just was going through and fact checking stuff and there weren't too many errors, but it was incredibly informative and I'm just, I can't wait for this book to release.

I have figured it out, but it took me a long time and I thought to myself, how could I have figured it out sooner?

And that's what we're trying to do here.

But anyways, enough about how awesome we are.

You have a new book dropping momentarily. The Algebra of Wealth, a simple formula for financial security.

Yeah. I mean, their dad just wrote a book called The Algebra of Wealth.

And I'd like to think they'll be interested enough of me to read my books.

I hope you'll read this.

Order "The Algebra of Wealth," out now

I'm going to LA and I see my dad in San Diego, but I spent four of the five days in LA working on an original scripted drama on big tech based on the book The Four written by Scott Galloway

In my first book, The Four, I equated Google to God.

My first book was The Four.

I sold it for the English rights. Wait, the US rights for a million bucks.

And then I probably got another million bucks for international rights.

It sold well.

It was a New York Times bestseller.

Hey, Scott, big fan of the show and all of your books.

I got married recently to my high fate that you and many senior leaders at my company have had with their romantic partners? I've come to the realization that I would prefer to forgo professional success, if it meant success in my personal relationships.

My question to you is about the pharmacy workforce, because I'm a pharmacist. The pharmacy world is dealing with a shortage of technicians due to low wages. What do you think corporate need to do to provide incentives for the pharmacy technician?

I have been a fan since I listened to your interview with Barry Rittholm, in which you mentioned your book The Four.

And I wrote about this in my New York Times bestseller, The Four by Scott Galloway, which by the way has been optioned for an original scripted drama.

And it ends up two of my books, The Altruber of Happiness and The Four have been crawled by generative AI.

Yesterday I discovered two of my books, The Algebra of Happiness and The Four have been used without my approval to feed generative AI.

I'm Nico messaging from Portofino in Italy. I'm a big fan of your content, uh and I've been following you since you published The Four.

I'm trying to turn my book The Four, my first book ed, New York Times bestseller. I'm trying to convert it into an original scripted series.

Katie Milkman, an award winning behavioral scientist and author of the best selling book How to Change choice ology is a show about the psychology and economics behind our decisions.

Hosted by Katie Milkman, an award-winning behavioral scientist and author of the bestselling book, How to Change,

How to Change

Choiceology is a show all about the psychology and economics behind our decisions. Each episode shares the latest research in behavioral science and dives into themes like can we learn to make smarter decisions and the power of do-overs.

The show is hosted by Katie Milkman.

She's an award-winning behavioral scientist, professor at the Wharton School, and author of the bestselling book, How to Change.

In each episode, Katie talks to authors, historians, athletes, Nobel laureates, and everyday people about why we make irrational choices and how we can make better ones to avoid costly mistakes.

Choiceology is a show about the psychology and economics behind our decisions.

Hear true stories from Nobel laureates, authors, athletes and more about why we do the things we do.

You may have heard expressions like 'time to get up and going, today's bad decisions aren't going to make themselves, or bad decisions make good stories, but really no one wants to suffer the consequences of making a bad choice.

Katie talks to authors, athletes, Nobel laureates and more about why we make irrational choices and how we can make better ones.

Choiceology is a show about the psychology and economics behind our decisions.

Here, true stories from Noble laureates, authors, athletes and more about why we do the things we do.

Choiceology is a show all about the psychology and economics behind our decisions each episode shares the latest research on behavioral science and dives into questions like can we learn to make smarter decisions and what is the power of negative thinking.

The show is hosted by Katie milkman she's an award-winning behavioral scientist professor at the Wharton School and author of the best selling book How to Change in each episode Katie talks to authors athletes know about laureates and more about why we make irrational choices and how we can make better ones.

She's an award-winning behavioral scientist, professor at the Wharton School, and author of the best-selling book, How to Change.

You think that everyone's looking at you, but even when people are noticing you, they're imagining themselves being noticed by other people.

Nobody cares about your stuff as much as you do.

Psychology of money was about how you, the individual behaves. Same as ever is about how we, the collective behave and what we keep doing over and over.

I think all investing is is the study of how people behave with money.

The first chapter of psychology of money is called the greatest show on earth because I thought that finance is one of the starkest windows into how people behave in life because it's like the stakes are so high, the emotions are so raw. There's so much quick feedback in the stock market that you can learn so much about behavior and investing that you can therefore apply to other fields.

His book, The Psychology of Money, has sold over 2 million copies and has been translated into 52 languages.

financial success is not a hard science. It's a soft skill or how you behave is more important than what you know.

saving like a pessimist and investing like an optimist

leave your kids enough money so that they can do anything but not so much that they can do nothing

financial success is not a hard science. It's a soft skill or how you behave is more important than what you know.

saving like a pessimist and investing like an optimist

leave your kids enough money so that they can do anything but not so much that they can do nothing

nothing too good or too bad lasts indefinitely

financial success is not a hard science. It's a soft skill or how you behave is more important than what you know.

saving like a pessimist and investing like an optimist

the most important decision anyone will ever make is whether when and whom to marry

nothing too good or too bad lasts

leave your kids enough money so that they can do anything but not so much that they can do nothing

I wrote about Daniel Kahneman a few weeks ago.

Prospect theory won condominium his Nobel, but he's best known for his seminal book, Thinking Fast and Slow.

The titular concept that we have two thinking systems, a fast one for intuitive emotional insights and a slow one for logical calculated decisions is something that has saved me from me dozens of times.

We are prone to overestimate how much we understand about the world and to underestimate the role of chance.

Markets and random chance trump individual performance.

When something really good happens you make a great investment when you get promoted Keep in mind a lot of that is you're in the right place of the right time and be really humble.

The pain of loss is greater than the emotional benefit of gains.

The real way to make money is to zig when everyone's zagging and your emotions are not isolated to you.

a lot of it out echoes of Daniel Kahneman's thinking slow and fast.

Yesterday I discovered two of my books, The Algebra of Happiness and The Four have been used without my approval to feed generative AI.

The Algebra of Happiness continues to have a profound effect on me. I listen to it every year, I gift it, and I even wrote my first Amazon review to help spread the wisdom.

Algebra of Happiness: just book it.

Just book it.

Just book it.

But trust me on this, just book it.

Four to 14 are the magic years.

The Anxious Generation

The Anxious Generation. Oh my God, we haven't talked enough about this. How the great rewiring of childhood is causing an epidemic of mental illness by Jonathan Hyde.

Jonathan is the most influential scholar in the world. If you have kids, this is the most read. I'm going to stop there because everyone's already bought this goddamn thing. It's number one on every list in the world.

His book is called The Anxious Generation How the great rewiring of childhood is causing an epidemic of mental illness

I hope I think my book The Anxious Generation Is the the clearest and fullest statement of what happened

I think you're arguably the most influential scholar in the world right now

I think I can explain it like this um over my life as I have picked stocks to invest in if I simply always did the opposite of what I actually did I would be a much richer man. I have no ability to pick stocks But when it comes to picking academic topics to study because I have a kind of an intuitive sense that the world's going to help for this reason I'm gonna dig in here and I want to look and I want to trace this out I have a pretty good track record of that looking at polarization looking at emotions like moral disgust And looking at you know the overprotection of kids and the coddling the American mind And now what I'm finding is even though a lot of that other stuff had culture war overtones And there was always a left-right dimension Now I've hit on a topic which everyone is seeing everyone is concerned about Republicans, Democrats, anyone with children has seen it And so I find I don't have to persuade people. I just walk in and people say thank you. Yes Tell what do we do? What's going on?

So I think I'm really riding I just I came along with with this at the right time The world's going to hell our kids are in big trouble And I hope I think my book The Anxious Generation Is the the clearest and fullest statement of what happened

Ian Bremmer is the president founder of Eurasia Group the world's leading political risk research and consulting firm in G0 media a company dedicated to providing intelligent and engaging coverage of international affairs author of numerous books what's your most recent book yeah on power of crisis power of crisis uh there you go most importantly best selling yeah go on well done

He is the author of 11 books, including his latest, The Power of Crisis, How Three Threats and Our Responses Will Change the World.

I was a hillbilly allergy liberal myself when that came out. I thought it was incredible book better than the movie, as it usually is.

If you've read his book, I think the guy, I just don't think there's any getting around it. I think the guy's brilliant. I think he's very intelligent.

The meatpacking industry famously registered structural upheaval not in response to data on worker conditions, but Upton Sinclair's novel The Jungle.

And it's called The Age of Revolutions, Progress and Backlash from 1600 to the present by Fareed Zakaria. It's fantastic and I'm already sort of parroting some of Fareed's thought leadership.

Your new book Age of Revolutions Progress and Backlast from 1600 to the present walks the reader through pivotal revolutions that have shaped world history- the economic revolution, the French revolution, the industrial revolution, and for present day revolutions globalization technology identity and geopolitics.

It would be the industrial revolution. The industrial revolution changed the world.

if you ask yourself what is the single thing that has changed the course of human history? The most discontinuous feature of human life. It is the industrial revolution where finally human beings were able to get themselves out of poverty, out of real grinding medieval poverty and almost on a sustained basis keep raising their standards of living for 250 years.

The central argument of the book is every time you have these massive changes and technology and economics propelling some societies forward dramatically you get two things happen, you get an identity and a political revolution the identity revolution because you start to think of yourself differently.

I think India is probably the next most important one I know India is having a kind of moment in the sun but it's basically justified it's because there's no other country that has the scale that China has and India has that scale and it has an incredibly vibrant economy it's growing from a very slow a small base people don't completely understand when they sort of talk about India as the next China so Chinese economy is still four and a half times bigger than the Indian economy and so it's India is going to have to take a take a while to catch up but it is on that scale.

If you make enough of those bets, then you're kind of guaranteed to do very well for yourself, right? Enough of them will pay off and you have a fund of 15 or 20 or 25 companies every year.

I mean, if you are any one founder, your company may fail, which is partly why you get people like Elon Musk who like literally, if you read the Isaacson book on him about Elon playing poker, he would like literally just kind of go in, go all in every hand until he lose and he walk away from the table and do something else.

If you read Walter Isaacson's book, that's one of the main conclusions is he's obsessed with rushing these production schedules and pushing up timelines.

Josh, you are the hero we need and don't deserve. Thank you so much for joining us.

Thanks, Ed. And thanks, Scott, for the shot. And I'll be listening next week. Thanks, guys.

Josh Brown is the CEO and co-founder of Ritholtz Wealth Management. His new book, You Weren't Supposed to See That Secrets Every Investor Should Know is available for preorder now.

This is adapted from his forthcoming book You Weren't Supposed to See That, coming out September 4th.

Cal Newport, a professor of computer science at Georgetown University and author of Slow Productivity, The Lost Art of Accomplishment Without Burnout.

This is a big part of my thinking about digital knowledge work is the degree to which the humans have to keep switching our attention back and forth between many different administrative overhead tasks, so emails and chats and meetings and forms. And so I'm interested in what the impact of AI is going to have there because there is an optimistic scenario in which it could take a significant amount of that off the plate of the average knowledge worker. That would be a huge impact. I think we underestimate the degree to which we are reducing the cognitive and productive capacity of knowledge workers by forcing them to be in this continual state of constantly switching our attention back and forth, the servicing all these different administrative tasks. So if you could offload that, that could be a major productivity boon. And I mean productivity in the economic macro sense of just looking at the whole sector itself and dollars produced per worker in the sector. That could be a huge boon.

In your new book, Slow Productivity, the Lost Art of Accomplishment Without Burnout, you share your philosophy for creating great work at a sustainable pace.

Slow Productivity is an alternative to that because my argument is that might have been okay for a while, but it really began to falter when combined with the front office IT revolution that picked up steam in the late 90s, pseudo productivity became less sustainable.

I think this is absolutely right. When we focus on activity, we really narrow what work can really mean, what successful work can really mean.

So I think a trap that people get in is that during this period of busyness, they focus it on things that aren't actually pushing forward their value to the market.

His latest book, Slow Productivity, the Lost Art of Accomplishment without burnout is out now.

The Winds of War by Herman Wouk. I'm just fascinated with World War II history and it gave me a perspective for how just brutal and important war is and has been to shaping our society specifically World War II.

60 years ago, Ayn Rand wrote Atlas Shrugged.

The book is set in a dystopian United States on the brink of economic collapse.

Ayn Rand's message, government is rigged, America is broken and you should quit.

She eventually became a conservative icon, and Atlas Shrugged the quitters' Bible.

Simon's books include Start with Why, Leaders Eat Last, Together Is Better, Find Your Why and The Infinite Game.

Simon Sinek an international speaker and bestselling author of the books Start with Why The Infinite Game and Find Your Why.

Simon's books include Start With Why, Leaders Eat Last, Together Is Better, Find Your Why and The Infinite Game.

Simon Sinek an international speaker and bestselling author of the books Start With Why The Infinite Game and Find Your Why.

Simon's books include Start With Why, Leaders Eat Last, Together Is Better, Find Your Why and The Infinite Game.

Simon Sinek an international speaker and bestselling author of the books Start With Why The Infinite Game and Find Your Why.