The Four
The Hidden DNA of Amazon, Apple, Facebook, and Google
Scott Galloway
NEW YORK TIMES
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
The book was referenced in two episodes as an example of Scott Galloway's best‑selling work, with the host noting its New York Times bestseller status and Galloway himself citing it among his titles. The discussion highlighted his career transition and positioned the book as a notable part of his portfolio, without delving into its content. Overall, it was mentioned in a neutral, informational manner.
Episode: The Investing Expert: We’re Raising The Most Unhap...
Scott Galloway mentioned this book, as well as "The Algebra of Happiness" and "The Algebra of Wealth", as examples of his best-selling books.
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Scott Galloway is a Professor of Marketing at the New York Stern School of Business and host of the 'Pivot' podcast about technology and business. He is also the best-selling author of books such as, 'The Algebra of Happiness', 'The Four', and 'The Algebra of Wealth'.
The book was highlighted when Scott Galloway talked about its upcoming TV adaptation and how it had been used by his publicist to secure podcast appearances. Kara Swisher and the hosts praised its smart, engaging presentation and noted that Galloway had shifted from a love‑letter tone to a cautionary view of big tech. They also discussed how its content had been crawled by generative AI, underscoring its relevance to current creator concerns.
Highly Recommended
Episode: Google Antitrust Redux, Debate Predictions, and Gu...
The author mentioned his book, "The Four," which was about to be adapted into a scripted series for television. He expressed excitement about its upcoming adaptation and the process of selling it to Hollywood.
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I've been jonesing since I wrote my book The Four, available now on Amazon in 2017.
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One of Galloway's books was mentioned in the context of having been "crawled" by AI for its content. The podcast hosts discussed how this impacts creators and their intellectual property.
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And I have my books, The Four and The Altar of Happiness have been crawled by generative AI.
Episode: The Future of Threads, Biotech, and Education
Galloway's publicist used it to get him on podcasts, including Recode, and it is described as having an interesting presentation style.
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My first book, The Four, my publicist called around to try and get me on big podcasts.
I did like your book itself. I thought it was an interesting way to put it. I thought it was very smart.
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The guest's partner was reading it and had some thoughts about the book's content, specifically, how tough the author was on certain topics.
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He's reading the four. He kept talking at me.
He thought you were tough on them.
I know you said you weren't tough enough on it.
He wants to talk to you about it. He wants some thoughts.
Episode: "Friends of Pivot" breakdown the big stories of th...
It was initially written as a love letter to big tech companies but later turned into a cautionary tale as the author's understanding of these companies deepened. The book details the author's concerns about these companies' potential negative impacts on society.
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When I started writing that book, it was a love letter. I was...People don't remember this, but I used to literally be the biggest evangelist in the world for these firms. I thought they were just incredible. And by the way, they say you were talking, to kind of decade and review asked me what I was doing in 2008. I literally got run over by the recession
And by the end of the book, after really understanding them, the book as you know, turned into a cautionary tale.
The host referenced the book multiple times, noting that it had become a New York Times bestseller and earned substantial rights deals. He highlighted that it had been optioned for an original scripted drama and served as a foundation for his commentary on Big Tech and antitrust enforcement, while also expressing concern that it had been used to train generative AI without his permission. Overall, the discussion conveyed strong endorsement of the title’s impact and relevance.
Highly Recommended
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The speaker was referring to an original scripted drama that he was working on about big tech, based on his book "The Four".
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I'm going to LA and I see my dad in San Diego, but I spent four of the five days in LA working on an original scripted drama on big tech based on the book The Four written by Scott Galloway
Episode: No Mercy / No Malice: Searching
The author equated Google to God in his book. He stated that we no longer pray but query, and trust Google more than any priest, rabbi, mentor, boss.
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In my first book, The Four, I equated Google to God.
Episode: Office Hours: When to Sell Investments, Should I T...
Scott Galloway sold the US rights to his first book, "The Four", for one million dollars and earned another million dollars from international rights. The book was a New York Times bestseller.
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My first book was the four.
I sold it for the English rights. Wait, the US rights for a million bucks.
And then I probably got another million bucks for international rights.
It sold well.
It was a New York Times bestseller.
Episode: Office Hours: When Should a Founder CEO Step Down?...
Scott mentioned his book "The Four" during a conversation about the importance of balancing professional and personal life. The listener was struggling to balance work and his relationship.
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Hey, Scott, big fan of the show and all of your books.
I got married recently to my high fate that you and many senior leaders at my company have had with their romantic partners? I've come to the realization that I would prefer to forgo professional success, if it meant success in my personal relationships.
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The book was mentioned in an interview with Barry Rittholm.
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My question to you is about the pharmacy workforce, because I'm a pharmacist. The pharmacy world is dealing with a shortage of technicians due to low wages. What do you think corporate need to do to provide incentives for the pharmacy technician?
I have been a fan since I listened to your interview with Barry Rittholm, in which you mentioned your book The Four.
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Scott Galloway discussed how his book, 'The Four', was optioned for a scripted drama and discussed the main topic of Big Tech.
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And I wrote about this in my New York Times bestseller, The Four by Scott Galloway, which by the way has been optioned for an original scripted drama.
Episode: Prof G Markets: OpenAI’s $90 Billion Valuation, FT...
It was mentioned as one of Scott Galloway's books that was crawled by generative AI, without proper compensation to the author.
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And it ends up two of my books, The Altruber of Happiness and the four have been crawled by generative AI.
Episode: No Mercy / No Malice: Think Bigger
This book, along with 'The Algebra of Happiness', was used without Scott Galloway's approval to train generative AI, and he received no credit or compensation for it.
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Yesterday I discovered two of my books, The Algebra of Happiness and The Four have been used without my approval to feed generative AI.
Episode: Office Hours: The Future of Legal Tech and AI, How...
The book 'The Four' was mentioned in passing, as the listener had been following the podcast host since its publication.
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I'm Nico messaging from Portofino in Italy. I'm a big fan of your content, uh and I've been following you since you published the Four.
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Scott Galloway mentioned he was trying to turn his first book, The Four, into a scripted series, hoping for it to be as impactful as other shows based on books in related fields.
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I'm trying to turn my book the four, my first book ed, New York Times bestseller. I'm trying to convert it into an original scripted series.
