REAL AF with Andy Frisella

if you listen to his book or read his book, he'll even tell you and I really respect him a lot because he's he's a guy who will tell you the truth about his struggles about how hard it was to get where he was.

his biggest problem, his biggest thing that he did wrong in life was that he didn't set goals big enough.

10X by Grant Cardone is a fucking amazing book.

I got to give props to my buddy Grant Cardone here, who has a book called 10 X. If you haven't read his 10 X book is phenomenal.

Highly recommend it. I've recommended it on the show before. I love Grant. I love the book. Dude's a stud. He's a good dude in real life.

Grant Cardone's book 10 X if you haven't read it is a fucking awesome book

the one part of the book that is so fucking great about the 10 X theory that he's talking about is your goals should be 10 times what your initial goal should be.

it's one of the few instances. I've read somebody's book and I've been like fuck. Yes, that right there is what goal-setting is about.

my seven year old daughter was reading one of your Otis and Charlie books, the fantastic fruit stand.

hard work makes you happy

It's a fucking children's book.

Hard work makes you happy.

Andy has written a book Otis and Charlie. He's actually creating a series of books for kids Otis and Charlie's hard-working tales. The first book Charlie the Bulldog's Fantastic Fruit Stand has been super popular.

Andy wrote a children's book. The second children's book would be out in a couple of months. But the first one is Charlie the Bulldog's Fantastic Fruit Stand. Go to Otis and Charlie, C-H-A-R-L-E-Y dot com to pick up a copy of the book and give it to the young person in your life that you want to grow up to be another MFCEO.

If you don't want him growing up to be a bitch. Yeah. Buy him the fucking kids book.

Um, you know, when we look at like The Communist Manifesto and we look at Sal Alinsky's books, um, and we look at Marx and Marxism and all of these things, part of taking over an existing nationalist society, because that's what America is. America is a nationalist society. It always has been. You have to remove the pride that people have in their culture and in their country.

And so when we break it down like that, uh, it's very obvious that part of the demoralization process and part of the communist, uh, Marxist takeover in this country, which started many years ago with the removal of the, uh, pledge of allegiance from the classroom and, you know, the demonization of that symbol, so to speak, et cetera, et cetera. That started 25 years ago.

And we look at The Communist Manifesto and we look at Sal Alinsky's books, um, and we look at Marx and Marxism and all of these things, part of taking over an existing nationalist society, because that's what America is.

And if you live in America and you believe in freedom, you would say the declaration of independence is our most important document.

So I don't really see a problem with how they're saying it. Do I disagree that, you know, the communist ideology as a whole is for fucking idiots? Yeah, absolutely.

Go read Karl Marx book, go read it. It talks about all these things.

It's not that I'm like, man, I read The Communist Manifesto and I'm like, dude, it's it's really not a for the people movement. It's consolidation of power, you know, banking, media, transportation. And it's what they're doing, you know?

You read the book. The longer that we the longer that we refuse to acknowledge. How what it is, the more ground they gain, right?

if you read these things that it tells you in the book exactly you you will read the book and be like, shit, holy shit.

You know, he wrote that book, The Art of the Deal.

One of the things that he agrees, that he thinks, which him and I disagree with 100% here, he thinks a good deal is what's best for him and to get the most for him. And that's not what I consider to be a great deal.

to really understand Trump's policy and a lot of his actions, you really need to have read The Art of the Deal.

Which is a fucking awesome book by the way.

any really, really great business person knows that if you're coming into negotiations and you really want 40% of the profit, you don't lead by saying, hey I want 40% of the profit. No, you say I want 100%.

Have you read Michael Osi's book The Law of Attraction?

He's the only guy ever besides besides myself. I think and I got it from him. So it's not where I got it.

I've recommended that book for so long and people get it and they're like this is a simple book. I'm like, that's the point is yeah, but you know, we talked about The Law of Attraction and all this shit and everybody wants to get super deep and go into meta and quantum physics and all these different things and the truth of the matter is you don't need to understand all the shit what you need to understand is how to use it and that's what that book is so good about and what the thing I picked up on that book was what you're talking identifying it.

You can read books on law of attraction on quantum physics on this and that

It's got like a fucking goofy looking stupid rainbow on the front. It's just stupid looking.

But on the other hand, it's probably the most relevant and valuable book that I've ever read on The Law of Attraction and how to actually utilize it.

It's great because it teaches you how to use it, not just tells you about this magical thing that exists.

it's short, it's simple, it's to the point and it'll keep your attention for the two hours it takes you to read it and it'll teach you enough to get it going.

Goggins talks about a lot you know put you read Goggins books yeah yeah bro he's such a fucking it Can't Hurt Me was uh book number two and that was that wreck me because it's like his childhood yeah I'm reading that and I read Iron Cowboy yeah both of those in 75 hard and it's just like it makes 75 hard laughable yeah you're just like yeah I'm complaining about store feet and you got James Lawrence running 50 ironmen yeah

I read books like Goggins books, Tim Grover's books.

I read David Goggins' Can't Hurt Me.

They were, I mean, all phenomenal.

Um, you know, when we look at like the communist manifesto and we look at Sal Alinsky's books, um, and we look at Marx and Marxism and all of these things, part of taking over an existing nationalist society, because that's what America is. America is a nationalist society. It always has been. You have to remove the pride that people have in their culture and in their country.

Bro, let's say books about this. There you if you read Rules for Radicals or you read Marx or you read, you know, any of this fucking Marxist communist shit.

If you read the fucking playbook that I've mentioned on this show, I don't know, 4,000 times, it's called Rules for Radicals.

Vince Lombardi books or John Wooden books or anything that Jocko has written.

That's why that quote I have written at the top of every page in here and it'll be written at the top until I'm done with this notebook is discipline is rooted in the truth that we tell ourselves.

There is no shortcut. There's no hack. It's discipline.

There is a book on my website the book on mental toughness you can get that at AndyForcella.com it covers the entire Live Hard program in and out top to bottom left to right however you want to say it it does it all and then it has 10 chapters on mental toughness why it's important why you need to cultivate it how it's going to improve your life along with some case studies.

A book is not required but if you're somebody that needs to know the ins and outs in detail it's a great book and I think you're gonna like it a lot especially the 10 chapters.

We can go through the book of mental toughness which is available on my website andyfersella.com.

The book is unnecessary but the book does contain 10 other chapters on mental toughness that I think will be good for you so go buy the book.

Goggins talks about a lot you know put you read Goggins books yeah yeah bro he's such a fucking it can't hurt me was uh book number two and that was that wreck me because it's like his childhood yeah I'm reading that and I read Iron Cowboy yeah both of those in 75 hard and it's just like it makes 75 hard laughable yeah you're just like yeah I'm complaining about store feet and you got James Lawrence running 50 ironmen yeah

I read your book, um, and the, how you have the days marked out as perfect. Did you find that pretty accurate?

I started with James Lawrence, his book.

I remember doing it and I was like, yeah, I'm going to get it done. I don't care if I'm crawling those four miles.

I found, uh, found out about, uh, iron cowboy, James Lawrence and that man is incredible.

if you didn't check out James Lawrence's book, the Iron Cowboy, redefining, redefine impossible is an amazing story.

There's a book I read a long time ago that I thought was good on this topic. It's called You Are a Badass by a woman named Jen Cicero.

There's a good book that addresses this. It's it's how to be a badass by Jen Sincero. Great book. I really enjoyed the book. The audio books really good is what the one I listened to. She reads it herself. I always like that.

If you want to read a cool book on that, read Jensen Saros, how to be a badass. Great book on this subject.

i read his book uh crush it and i put some of the principles in play and my company went from a million dollar company to like 35 million in like two years it went quick from just that one fucking the shit that i read in his book

and i wrote him a letter and i said hey dude i just want you to know and this is a real genuine statement i just want you to know like i see how much work you put out i see how much you put into this and i told him my story

he wrote about me in his book crushing it

If you really care about success and entrepreneurship, you should love crush it by Gary B and you should absolutely listen to all of his podcasts.

I read crush it.

So this is funny. Crush it.

So guys, that's how I even met you. You know, I met, I met Gary because I've, I personally have grown our companies so much from the information I learned from that book alone that I felt necessary to like reach out and say like, dude, thank you for giving me what I have.

And that's what, that's kind of dude I am. I just feel grateful for that, that I've, what I've learned from you.

And I've learned from the book crush it and thank you economy, both how to grasp the idea of influence or marketing where things are going, how to, uh, you know, use that with, with the backend of retention on my business to accelerate growth.

purple cow is definitely i think the number one most influential book i read yeah yeah because it made me understand shit instantly

Delivering Happiness is one of my favorite books.

if you read Delivering Happiness the story of Zappos by their CEO they Tony Hsieh they basically they pay people it's like fucking two grand or twenty five hundred bucks or something or maybe it's ten grand I don't remember what the amount was but it was they pay people after they're qualified to say hey here's two grand to not take the job or here's ten grand and not take the job because dude you know what the truth is that's cheaper than hiring him having that work out.

A good book on that is Delivering Happiness by Tony Shea.

One of the things that I'm super grateful for is your new book. And I posted it on my Instagram story last week. I read the book literally right when I got it. I started the night that by the way, thank you for sending me that. I'm pretty honored to have, you know, the preview copy. That's cool. That's when I'm done with that. That's going to go on my shelf. The Dichotomy of Leadership. Um, I personally think that that book is like extreme ownership on fucking steroids, man.

the fundamental idea of The Dichotomy of Leadership is that there's these opposing forces that are pulling you as a leader in opposite directions. And what's really hard is that both the direction that you're getting pulled are usually correct.

this book is going to help people. Oh, there, I mean, it is going to, first of all, if you're an inexperienced leader, you're going to read the book and you're going to like, you're going to read it. And it's great because how, how you format it, just like an extreme where you, you know, you tell a story and then you tell the lesson, it's going to make sense and it's going to help people understand that when you're beginning.

it's seriously the best book I've ever read about leadership. And I've read them all. And I told you that. Yeah. And I mean it.

Today, I am super, super honored to have one of the authors of that book, Jocko Willink, here with us today.

One of the things that I'm super grateful for is your new book. And I posted it on my Instagram story last week. I read the book literally right when I got it. I started the night that I had, by the way, thank you for sending me that. I'm pretty honored to have the preview copy. That's cool. When I'm done with that, that's going to go on my shelf. The Dichotomy of Leadership. I personally think that that book is like extreme ownership on fucking steroids, man. It is awesome.

And if you guys don't buy it, there's something wrong with your brains.

the fundamental idea of The Dichotomy of Leadership is that there's these opposing forces that are pulling you as a leader in opposite directions. And what's really hard is that both the directions that you're getting pulled are usually correct.

It's going to make sense and it's going to help people understand that when you're beginning. But, but dude, if you're, if you're a leader who's been leading for a few years and you're like, fuck dude, I just can't grasp this. It is going to change your life. Not just from an effectiveness standpoint, from a happiness standpoint because I know what it's like to be in that you're trying to run.

This is a book that you have to fucking buy. This is a book that you must read.

And if I had this book I believe 20 years ago I would be a fucking billionaire by now.

he talks about The Dichotomy of Leadership. How leadership is like a balance right?

leadership is not something that you can like set and just walk away from.

I'm reading it and he talks about The Dichotomy of Leadership.

Klaus Schwab had a motherfucking book called Agenda 2030, The Great Reset. COVID-19 like literally in fucking 2020 as it started happening.

Agenda one and agenda two available on Amazon.

There's all kinds of books.

There's typical books like Lombardi rules and things like that.

Lombardi Rules that's a quick easy read.

The Lombardi Rules by Vince Lombardi Jr. Great book. Short read to the point. I love the book.

She gave me this book called The Secret.

If you haven't heard of The Secret, it's a very popular book at that time. It's still very popular. That is basically an introductory book to the law of attraction.

And in that book, they talk about the power of visualization and basically what they call the law of attraction, which is where you paint a vision in your head over and over and over again. Eventually the vision becomes a reality.

The secrets is fucking terrible book, to be completely honest. Um, it's like, it's like not even an appetizer for what the law of attraction really is.

Go try reading Tony Robbins books and then deduce what you can from there and go start a business.

All I could do is read his book.

I read this book called the Bible and the entire Bible is telling us one thing that we have no hope.

The first sentence tells me in the beginning, that's time. God, our creator created the heavens, that space and the earth, that's matter.

And all the way through this book, it makes total sense to me. And that's why I believe the way I believe.

The Bible is the best book ever written.

a lot of the wisdom that we talk about, no matter how you believe, you don't have to be sold out for Jesus. If you want good principles to live by, to be successful in life, there's no better place to go. Than the Bible.

i was going to actually use trump as an example of living that law like for like purposefully

Robert green talks about this in The 48 Laws of Power.

You have to understand reality, not what you wish reality would be.