Crush It! Why NOW Is the Time to Cash In on Your Passion

If you read Crush It today, 13 years after I wrote it, you know, I'm talking about influencer marketing. I'm talking about podcasts. I'm talking about everything that ended up happening.

Your first book was called Crush It! Why Now Is the Time to Cash In on Your Passion.

And I give this talk and the talk was basically crush it which is does everybody understand what's happening here in 2007. Like this is it. We can do stuff. You could do a blog about Smurfs and make a hundred thousand dollars like that's literally what I said.

If you read Crush It today I basically laid out 14 years ago influencer marketing and it landed.

book writing was my most lucrative part of my life. Lucrative yeah. In 2009, 10, 11, 12.

That's where I made most of my money.

What I wrote about in Crush It!, which has come to be true, I didn't call it influencers, that humans would be able to make money on what they were passionate about, I believe is about to happen with streaming.

If you never get anywhere close to my level of notoriety or financial rewards, you will be just as happy as me in the process of chasing the practical passion. If you read Crush It, which I wrote in 2008 and came out in 2009, we're talking about a decade now.

I sent him a picture that I got off Amazon that said people that buy crushing it are buying Confidence Creator.

the number one thing in my life that I've been emailed about over the last decade is chapter nine of crush it one word care really yes the number one thing not the web 2.0 talk that put me on the map

and you going into the mentality of like cynicism which is what you're referring to yes which by the way Jordan you understand here's why it never bothers me I agree with your cynicism that I'm unusual I know that most people that sell good are full of shit

I didn't talk to the world until I was 30 years old and had already built a $50 million business and that was wine and I didn't talk to the world about business or motivation or hoopla or marketing until I was 34 years old and had already built a $60 million business and had already invested in Twitter and Facebook Jordan I was 34 years old and an accomplished businessman before I came out and became this guy that maybe peddled things that the world would be cynical to

the care chapter was in crush it I mean that's 2009 yeah so this what seven years later and you know what's so funny it's so funny when one's mindset is in a certain place how they decide to figure something out no joke and this is going to make you laugh Jordan the number one thing in my life that I've been emailed about over the last decade is chapter nine of crush it one word care really yes the number one thing

i read his book uh crush it and i put some of the principles in play and my company went from a million dollar company to like 35 million in like two years it went quick from just that one fucking the shit that i read in his book

and i wrote him a letter and i said hey dude i just want you to know and this is a real genuine statement i just want you to know like i see how much work you put out i see how much you put into this and i told him my story

he wrote about me in his book crushing it

If you really care about success and entrepreneurship, you should love crush it by Gary B and you should absolutely listen to all of his podcasts.

I read crush it.

So this is funny. Crush it.

So guys, that's how I even met you. You know, I met, I met Gary because I've, I personally have grown our companies so much from the information I learned from that book alone that I felt necessary to like reach out and say like, dude, thank you for giving me what I have.

And that's what, that's kind of dude I am. I just feel grateful for that, that I've, what I've learned from you.

And I've learned from the book crush it and thank you economy, both how to grasp the idea of influence or marketing where things are going, how to, uh, you know, use that with, with the backend of retention on my business to accelerate growth.