REAL AF with Andy Frisella
Book Recommendations

REAL AF with Andy Frisella

Entrepreneur Andy Frisella and his guests discuss, debate, and laugh their way through trending topics and hot-button issues. (This is also the home of Andy's other show, the top-ranked MFCEO Project Podcast)

Episodes 1,436
Books 378

Recently mentioned

Latest Recommendations

The Journal on Mental Toughness: A Tactical Guide and Challenge to Build Grit, Discipline, and the Warrior’s Mindset cover

The Journal on Mental Toughness

Adrian Clarkson

Mentioned 7 months ago

971. Q&AF: Leading Vs. Delegating, Dealing With Judgement & Balancing Gratitude And Growth

This book was mentioned as containing the entire Live Hard Program along with additional chapters on mental toughness, its importance, and how to cultivate and use it in life.

There's also a book. The book is available at andyfusella.com. It's called The Book on Mental Toughness.

Buy on Amazon
The 48 Laws of Power cover

The 48 Laws of Power

Robert Greene

Mentioned 8 months ago

956. Q&AF: Self-Accountability, Leading By Example & Scaling Without Lowering Standards

The speaker referenced this book when discussing the importance of understanding reality as it is, rather than how one wishes it to be, particularly concerning physical appearance and success.

Robert green talks about this in the 48 laws of power.

Buy on Amazon
The Journal On Mental Toughness: Building Resilience for Life's Greatest Challenges in Just 75 Days cover

The Journal On Mental Toughness

Anthony Friston

Mentioned 1 year ago

790. Andy & DJ CTI: Biden-Harris Admin Blasted For Running Out Of Money, Politico Comments On J.D. Vance's Facial Hair & 13 Bombshell Revelations From The Sean 'Diddy' Combs Accusers

It was described as including the entire Live Hard Program, in addition to chapters on mental toughness, its importance, how to use it and case studies of famous people who used it to achieve fame.

There's also a book available on my website, AndyFrisella.com called The Book on Mental Toughness. It includes the entire Live Hard Program plus a whole bunch of chapters on mental toughness, why it's important how to use it and some case studies on some very famous people who have used mental toughness to become the very famous people that you recognize.

Buy on Amazon
The Magic of Thinking Big cover

The Magic of Thinking Big

David Schwartz

Mentioned 1 year ago

787. Q&AF: Keeping Competition Alive, Doubts Vs Dreams & Overcoming Negative Thoughts In Hard Times

The listener mentioned reading this book as part of their 75 Hard program and referenced three main points from the end of the first chapter regarding thinking success, self-belief, and believing big.

One thinks success, don't think failure.

Buy on Amazon
The 360 Degree Leader: Developing Your Influence from Anywhere in the Organization cover

The 360 Degree Leader

John C. Maxwell

Mentioned 1 year ago

779. Q&AF: Measuring Your Worth, Mentoring Your Mentors & Peer To Peer Leadership

The podcast host mentioned this book as a resource for learning about peer-to-peer leadership. It was referenced as containing information on how to effectively lead in a non-hierarchical context.

Atlas Shrugged (Centennial Ed.) cover

Atlas Shrugged (Centennial Ed.)

Ayn Rand

Mentioned 1 year ago

760. Andy & DJ CTI: Trump-Musk Interview, Kamala Harris Flip-Flops & Ferguson Policeman Suffers Severe Brain Injury

This book explores the concept of producers feeling overwhelmed by the demands of society and eventually stopping production, leading to a society that becomes fully dependent on government.

There's a whole book about this. It's called Atlas Shrugged. Okay, when the producers, when it gets too hard for the producers, which is me to fucking produce and all these other entrepreneurs, all you guys listening, you're the producers. When it gets too, those people end up saying, fuck it. And they stop producing and everybody stars. Everybody becomes dependent on the government. Communism ushers in and people die at mass scale.

Buy on Amazon
Sam Walton: Made in America cover

Sam Walton

Sam Walton

Mentioned 1 year ago

758. #75HARD vs Danny Miranda

This was cited as the first book the speaker ever read. It details Sam Walton's philosophy and is considered impactful due to Walton's success in creating Walmart.

there's this book uh about Sam Walton it was the first book I ever read it's called Made in the USA or Made in America of Sam Walton first book I ever read my life which is kind of ironic because like here I'm not now I'm here I never intended to be here when I was there but and but you read this book and it's this man the one of the great sound to pernures ever takes his whole fucking philosophy and puts it into fucking 250 page book this guy made Walmart bro he revolutionized retail he made his children or the richest people in the fucking world right like if they didn't have it split up six seven different ways it's the what's that worth so you think you're not gonna learn something yeah from the guy who created the thing that you see everywhere yeah it's like anybody

Buy on Amazon
Shoe Dog: A Memoir by the Creator of Nike cover

Shoe Dog

Phil Knight

Mentioned 1 year ago

758. #75HARD vs Danny Miranda

This book was briefly mentioned as another example of a biography of a successful entrepreneur that could offer valuable lessons.

you go read shoe dog you could read like whatever it is you're trying to learn about man

Buy on Amazon
The Surrender Experiment: My Journey Into Life's Perfection cover

The Surrender Experiment

Michael A. Singer

Mentioned 1 year ago

758. #75HARD vs Danny Miranda

This book helped the speaker understand that while he controls many aspects of his life through 75 Hard, there are also things outside of his control; it promoted the idea of surrendering to the uncontrollable aspects of life.

the surrender experiment by Michael Singer told me that there's a lot going on here that we are not in control of 75 hard shows you are in control of a lot of your life and you if you do the task every day you can control how you feel but then there's also a lot that's happening that is outside of my control I didn't know on August 8th 2024 I'd be here that's outside of my control I just show up every day and do what I'm supposed to do right I don't control when I meet certain friends or house or not for two needs come in you don't control it we all we do is show up on how we can show up so surrender to what you don't have control over is a really important thing that the surrender experiment by Michael Singer show me so those are two books

Buy on Amazon
The Map of Consciousness Explained: A Proven Energy Scale to Actualize Your Ultimate Potential cover

The Map of Consciousness Explained

David R. Hawkins

Mentioned 1 year ago

758. #75HARD vs Danny Miranda

It was described as a life-changing book that helped the speaker understand that love rules all, connecting it to the 75 Hard program and self-love.

two books have changed my life forever

Buy on Amazon
How Champions Think: In Sports and in Life cover

How Champions Think

Dr. Bob Rotella

Mentioned 1 year ago

758. #75HARD vs Danny Miranda

This book, focusing on habits and routines, was mentioned as currently being read by the speaker. The 75 Hard program had made the speaker more consistent with his reading habits.

I'm currently reading how champions think by Dr. Barbara Tella which is more in line of the habits the routines but what I love about this program in general is that it's made me consistent with reading right I've always been somebody who would love reading but wouldn't be inconsistent with it

Buy on Amazon
Red Famine: Stalin's War on Ukraine cover

Red Famine

Anne Applebaum

Mentioned 1 year ago

755. Andy & DJ CTI: Trump NABJ Q&A, Biden's Prisoner-Swap Deal With Russia & Global Stock Market Meltdown

The book details the devastating famine in the Soviet Union during the 1930s, and was mentioned as an example of the dangers of communism.

If you don't believe that go read the book Red Famine.

Buy on Amazon

Most Recommended

Rules for Radicals: A Practical Primer for Realistic Radicals Cover

Saul David Alinsky

Rules for Radicals

A Practical Primer for Realistic Radicals

The hosts repeatedly cited the work as a communist playbook that described manipulation tactics such as controlling the food supply, using deceptive language, and accusing opponents of one’s own actions. Andy Frisella frequently referenced it and noted that Hillary Clinton had praised it as a favorite and mentor source. They portrayed the strategies as tools used by those in power to create discontent and maintain control, warning listeners of its influence. The overall tone was critical of the book’s content.

Critiqued
Listen on Audible 7-day free trial

Episode: 728. Andy & DJ CTI: Biden Freezes Up, Kansas Sues...

The tactics used by the government were described as being similar to those outlined in Rules for Radicals by Saul Alinsky, specifically controlling and affecting the food supply.

"

Another Sal Alinsky Rules for Radicals Karl Marx strategy, which is to control and affect the food supply so that people can't get what they need to do.

Again, another Sal Alinsky Rules for Radicals Karl Marx strategy, which is to control and affect the food supply so that people can't get what they need to do.

Episode: 726. Andy & DJ CTI: GOP Calls Out 51 Intel Officia...

It was discussed as a book about communist tactics, specifically how to get people into a specific position. The book was praised by Hillary Clinton and was mentioned as a major influence on her political direction and belief system. It was also mentioned as a book about communism and the tactics they use to get people in the position they need them to be in.

"

You read Rules for Radicals.

Every single motherfucker listening to this show should read Rules for Radicals. It's by Sal Alinsky. Hillary Clinton talks about Sal Alinsky being one of her mentors and heroes and somebody that she looked up to.

It is a book about communism and the tactics that they use on how to get people in the position they need them to be in.

Always accuse the enemy of what you are doing.

Episode: 692. Andy & DJ CTI: Hillary Clinton Speaks On Trum...

Hillary Clinton mentioned this book as her favorite, and she also considered Alinsky a mentor.

"

When you hear this woman say her favorite book is Rules for Radicals by Saul Alinsky and put him down as some sort of mentor to her and all these other communist books and manifestos.

Episode: 647. Andy & DJ CTI: Trump On 2024 Ballot, Nikki Ha...

It was mentioned as one of Hillary Clinton's favorite books and described as one of the communist playbooks, outlining techniques like blaming the other side for the same things one is doing.

"

This woman's favorite book by her own credit is Rules for Radicals by Saul Alinsky. It's one of the communist playbooks.

if you read the comp, if you read marks and you read the sololinsky's rules of radicals, it tells you in that book to do exactly what she's doing, which is to say blame the other side for the same things that you're doing.

Episode: 626. Andy, Matt Graham & DJ CTI: Epstein Files Rel...

It was referenced as a book outlining how deceptive language is used to convince people of false ideas; the speakers connected the book's strategies to the manipulation of the meaning of "democracy."

"

if you go read sololinsky's Rules for Radicals which is a book that hillary clinton and barack obama and all of these pieces of shit fucking love it will talk about how they use deceptive language to convince people of things that aren't actually true

Episode: 406. Andy & DJ CTI: Intruder Attacks Paul Pelosi,...

The book's manipulation techniques were discussed, and listeners were cautioned to be aware of its intent to convert them into communists. It was described as a playbook used by those aiming to gain power.

"

if you read Rules for Radicals from Saul Alinsky, and you should read it understanding that the whole point of the book is to convert you into a communist

they talk about this. They said, dude, accuse your enemy of what it is that you're doing at all times.

Episode: 382. Andy, Amir Odom & DJ CTI: Houston Suspects Fi...

The book was mentioned in relation to how those in power use language to manipulate and say the opposite of what they are doing to protect themselves from accusations. The host referenced the book's discussion of this tactic.

"

they talk about this in Sal Alinsky's book Rules for Radicals. They talk about how, whatever they say, they say the opposite to protect themselves from the accusations of what they're doing.

Episode: 379. Andy, Mike Glover & DJ CTI: Federal Court Vs....

The book, Rules for Radicals, was mentioned multiple times as a playbook used by those in power; its strategies and tactics were discussed in relation to current political events and the speakers' concerns about the government's actions.

"

whatever they say and whoever they designate as dangerous is the people that they're most afraid of.

It's in that book I keep mentioning, Rules for Radicals. Like, they call it exactly opposite of what it is so that people will go along with it.

Episode: 374. Andy & DJ CTI: Jail Time In Switzerland If Yo...

It was mentioned as a book that details techniques used by politicians, including a quote about accusing opponents of one's own actions to create confusion. It was cited as a favorite book of Hillary Clinton and Joe Biden.

"

accuse your opponent of what you are doing to create confusion and to inoculate voters against the evidence of your own guilt

Episode: 369. Andy, Maj Toure & DJ CTI: FBI Threw Documents...

The book "Rules for Radicals" by Saul Alinsky was mentioned as containing strategies used by those in power to manipulate and control.

"

All of that is fucking built into Saul Alinsky's Rules for Radicals if you read it.

Episode: 351. Andy & DJ CTI: Nancy Pelosi Departs From Taiw...

It was mentioned as a book where one of the final steps is removing the Choco Taco, and was used satirically in relation to the discontinuation of the ice cream treat.

"

I bet it's in one of these books. Step 342, remove Choco Tacos. I think Salowinski wrote about this.

Episode: 344. Andy, AJ & DJ CTI: Election Fraud In Colorado...

The podcast mentioned "Rules for Radicals" by Saul Alinsky, highlighting its descriptions of political strategies and how those tactics are being employed in contemporary political maneuvers. The speakers expressed that reading the book reveals these strategies.

"

You know, there's like if you read these things that it tells you in the book exactly you you will read the book and be like, shit, holy shit.

Episode: 342. Andy & DJ CTI: $1 Trillion To Iran, Port Of O...

The podcast mentioned this book as the communist playbook that instructs its followers what to do, including calling people names. It was referenced in relation to the actions of Antifa.

"

This is in the playbook Rules for Radicals by Saul Alinsky. This is the communist fucking playbook.

Episode: 312. Andy, Vaughn & DJ CTI: SpaceX Fires Employees...

It was mentioned as a playbook used by far-left activists, and Hillary Clinton's favorite book. The hosts expressed disapproval of the tactics described in the book.

"

Rules for Radicals, which is kind of a... I'm forgetting the name of the guy. Saul Alinsky.

Episode: 143. Stop Waiting, It’s You Ft. Kalena Bruce

The book was mentioned in relation to the strategies used by those in power to maintain control and create a sense of chaos, removing the possibility of hypocrisy in their actions. The speaker commented on the book's description of creating scenarios where there is no logic.

"

If you read it, one of the things that they talk about is creating a scenario where there is no logic. OK. Right. There's no logic whatsoever, because when you remove the logic, there can be no hypocrisy.

Episode: 96. DeMOCKcracy

The book was referenced to highlight the strategy of using ridicule and name-calling (e.g., racist, transphobe, etc.) instead of reason, a tactic allegedly employed in current political discourse.

"

Which by the way is straight from Saul Alinsky's book Rules for Radicals. He literally says don't engage in reason, ridicule people.

Episode: 51. America ... F*ck Yeah! - Part 1

The book's strategies, as described by the speakers, are to incite discontent between classes and groups to create anger, allowing revolutionaries to offer solutions and make the state subservient to the people's needs.

"

Their whole strategy is to incite discontent between the classes and between different groups of people so that people get so freaking angry that all of a sudden they come along as the revolutionaries who care about the poor person, who care about the oppressed, who care about the downtrodden, come band with us and we'll make the state subservient to your needs and because people are so angry at each other they go oh yeah that sounds good.

Episode: What Does It Really Mean To Be Woke?, with Andy Fr...

The book's strategies for creating social change and its tactics were discussed, particularly the idea of creating discontent to facilitate revolution and achieve personal gain.

"

Rules for Radicals by Saul Alinsky. And that's a far left book. And the idea is that you create discontent between people and then you come in and you create a revolution.

Atlas Shrugged (Centennial Ed.) Cover

Ayn Rand

Atlas Shrugged (Centennial Ed.)

Andy Frisella repeatedly cited the book as a key illustration of how over‑government burden drives producers to quit, leading to societal collapse. He urged listeners to read it or at least its summary, describing it as a seminal work on the dangers of collectivist policies. His tone was strongly endorsing, framing the title as essential reading for anyone concerned about economic freedom.

Highly Recommended
Listen on Audible 7-day free trial

Episode: 718. Andy, Andrew Bailey & DJ CTI: Jury Resumes De...

It was mentioned as a book about socialism and communism, describing the idea of producers stopping production when they are not an end unto themselves but a means to another's end. It is a thousand pages long, and while it describes exactly what is going on, the speaker would not read it.

"

There's a book about it called the red famine or you could read Atlas shrugged

But you won't because it's a thousand pages long great book. Yeah, great book describes exactly what's going on.

It does it does the producer stopped producing you know it at the point in which people are not an end unto themselves

Or means to another's end. What's the point in doing anything?

Episode: 750. Andy & DJ CTI: Anti-Israel rioters burn U.S....

It was mentioned as a book about how communist policies never work because the producers become burdened and eventually stop producing, leading to mass poverty and a controlling ruling class.

"

And there's a whole book about this called Atlas Shrugged. I've mentioned a number of times that you all should read because this never works out because what ends up happening is the people who are the producers, it becomes so burdensome for them to produce and so unprofitable for them to produce that they don't produce.

Episode: 750. Andy & DJ CTI: Anti-Israel rioters burn U.S....

The book is about a society where the people who are producers become burdened and unprofitable, so they stop producing and everyone else starves. The book was mentioned in relation to Kamala Harris's comments about equity and ending up in the same place.

"

And there's a whole book about this called Atlas Shrugged. I've mentioned a number of times that you all should read because this never works out because what ends up happening is the people who are the producers, it becomes so burdensome for them to produce and so unprofitable for them to produce that they don't produce. They start just producing for themselves and then everybody else starves.

Episode: 760. Andy & DJ CTI: Trump-Musk Interview, Kamala H...

This book explores the concept of producers feeling overwhelmed by the demands of society and eventually stopping production, leading to a society that becomes fully dependent on government.

"

There's a whole book about this. It's called Atlas Shrugged. Okay, when the producers, when it gets too hard for the producers, which is me to fucking produce and all these other entrepreneurs, all you guys listening, you're the producers. When it gets too, those people end up saying, fuck it. And they stop producing and everybody stars. Everybody becomes dependent on the government. Communism ushers in and people die at mass scale.

Episode: 647. Andy & DJ CTI: Trump On 2024 Ballot, Nikki Ha...

It was mentioned as a book detailing what happens when producers stop producing due to government overreach; those dependent on the system starve. It was referenced in the context of a potential economic collapse resulting from excessive government intervention.

"

When the producers stop producing because it's not worth it to anymore, do you know what happens to those people, the rest of those people over here on the, right now they're on the left who all want free shit, they starve.

There are books about it. There are lots of books about it. But people don't read books anymore. They only look at TikTok. Books are racist.

That's why it's called Atlas Shrugged, because Atlas is the guy with the world on his back. And that's the entrepreneur class, by the way.

Episode: 634. Andy & DJ CTI: Best Things To Do In Davos, Vi...

This book was mentioned in relation to the current socio-economic climate of America and the potential consequences of current policies, particularly concerning taxation and government intervention.

"

And there's a whole book written about this called Atlas Shrugged.

And if you can't read the whole book, you should go read a summary of it because it talks about, and this is very real. We have to get back to a place in America where people who contribute get to have the most say.

Episode: 621. Andy & DJ CTI: 8,000 Migrants Heading Towards...

This book was mentioned in relation to the discussion about the consequences of a collapsing society due to lack of production, a situation the speaker believes is similar to the current socio-political climate.

"

There's a book about this called Atlas Shrugged. Eventually the producers stop producing and society collapses.

Episode: 609. Andy & DJ CTI: Vivek Ramaswamy's Message To C...

It was mentioned as the book on which the movie, The Fountainhead, is based; the podcasters discussed the movie version of the book.

"

She wrote Atlas Shrugged.

Episode: 481. Part 1 - Andy & DJ CTI: Stacey Abrams Observe...

The podcast mentioned the book to illustrate a point about the potential consequences of a large portion of the population becoming disillusioned with the system and choosing to withdraw their contributions.

"

That's called Atlas Shrugged dude. So like, dude, we, we, that's the old, that, that system is the only way to save our election system in a real way because, and to save our country in a real way.

Episode: 467. Andy & DJ CTI: Capitalist Bernie Sanders, Hun...

The book "Atlas Shrugged" was mentioned as an example of a book that explains the consequences of a system where non-contributing individuals profit off the work of producers. The podcast host briefly summarized the book's central theme.

"

There's a whole book about this. You can read it. It's called Atlas Shrugged. It's one of the greatest books ever written. But basically, I'll summarize it to you in fucking two seconds. When you get enough people who are profiting and living off of the people that produce, meaning right now we have a 50 50 split in America.

Episode: 428. Q&AF: Rebrand Or Restart, Holding High Standa...

The podcast host mentioned this thousand-page-long book to illustrate a point about producers stopping production, leading to societal dependence on the government. It was referenced in the context of current economic and societal trends.

"

If you read the book, there's a book which is thousand plus pages long called Atlas Shrugged, which is completely about that. Yeah. When the producers say fuck it and stop producing, everybody becomes dependent on the government.

Episode: 368. Andy & DJ CTI: FBI Agent Escorted From Headqu...

The podcast mentioned this book in relation to the idea that if those who produce and contribute significantly to society were to withdraw their contributions, it would lead to widespread suffering and hardship. It was referenced to illustrate the potential consequences of a significant portion of the productive population ceasing to participate.

"

And once that number becomes a greater than which is the whole book about called Atlas Shrugged.

Episode: 351. Andy & DJ CTI: Nancy Pelosi Departs From Taiw...

It was mentioned as a book that describes the consequences of good people giving up on fighting for what's right, and was referenced in relation to the podcast hosts' feelings of being unappreciated for their efforts.

"

There's a whole book about it called Atlas Shrugged. It's a thousand pages. I doubt any of you will actually read it.

Episode: 242. Andy & DJ CTI: Crypto Regulations, New Suprem...

The podcast host mentioned this book as an example of a story about productive people eventually rejecting unproductive ones, mirroring his own feelings of frustration with the apathy of his audience.

"

There's a whole book about this, by the way. It's called Atlas Shrugged. The whole book is about people like me who produce shit, eventually looking at the people who don't produce shit and saying, fuck off and go and live their fucking lives. And that's about to be what happens. I'm fucking sick of it.

Relentless: From Good to Great to Unstoppable (Tim Grover Winning Series) Cover

Tim S. Grover

Relentless

From Good to Great to Unstoppable (Tim Grover Winning Series)

The book was repeatedly highlighted as a crucial mental‑toughness guide that helped the host and guests develop a winning mindset. Andy Frisella repeatedly said it had saved his life and became one of his top three favorites, while a guest noted gaining new insights each time he reread it. Listeners were urged to read it to understand their intensity and to feel validated in their ambitious thinking. Overall, the episode consensus treated it as a must‑read for entrepreneurs and high‑performers.

Highly Recommended
Listen on Audible 7-day free trial

Episode: 698. Q&AF: Success Definitions, Kids Dominating Sp...

The book was mentioned to suggest that everyone should read it, as its content is relevant to the topic of winning mentality.

"

Go read Tim Grover's books.

Episode: 533. #75HARD vs Bishoi Khella

It was mentioned as a book that helped the podcast guest build mental strength during his 75 Hard journey. The guest stated that he gained new insights each time he reread it.

"

Every time I read that book, I gain new shit out of it every single time.

Episode: 478. Prerequisites For Success Ft. Tim Grover

It was described as life-saving and impactful, changing the listener's life and helping them understand their own journey. The book's message resonated deeply with the listener, particularly regarding the mindset needed for success.

"

I've told you that numerous times. And then when after winning came in, I mean, after Relentless, Relentless was about the mindset. And then when you guys talked about the journey winning, if you've read Relentless, you have to read winning because Relentless is the mindset. Winning is about the journey and what you're going to see, feel, taste along the journey.

that book changed my life. That book saved me.

And I've told you this. What I tell you about the book, I told you I wouldn't sell it ever, no matter how much money. Not a single one of you motherfuckers out there could buy that book from me for any amount of money because it saved my fucking life.

if you had a hard time understanding Relentless, you have no shot at winning.

Relentless, it makes you form a partnership with your decisions and your commitments. Winning makes you form a partnership with your actions and your success.

Episode: 456. Q&AF: Struggling To Take Time Off, Building Y...

This book, along with "Winning, Back to Back", was reread as part of the 75 Hard challenge; they were considered good mindset books.

"

Book that I'm reading up in the house right now. I just got done with a couple different books by Tim Grover. I read Relentless and I've already read those books, but I read Relentless and Winning Back to Back as part of 75 Hard because I think they're such good mindset books for me. So I'm always working on different things.

Episode: 383. Q&AF: Getting Buy-In From Your Employees, Com...

This book was said to have saved the speaker's life, helping him realize he was more normal than he thought. Not everyone will connect with it, but the speaker found it incredibly valuable.

"

And then Relentless by Tim Grover, which not everybody will believe that Relentless is the best book they ever read because not everybody's wired the way you need to be to become what it is he talks about in the book. But I think you will gain a shit ton out of the book. I think it will explain a lot about your life. And for me personally, that book saved my life.

Episode: 110. W1NNING Ft. Tim Grover

Andy Frisella said that Tim Grover's first book, "Relentless," saved his life, helping him navigate the challenges of being a success-driven individual in a world built for mediocrity.

"

I've told you this and I've said this on the podcast that first book you wrote man fucking saved my life.

one of the things that has happened to me over the course of my business career that has made a massive difference was discovering Tim's book Relentless

people have been really, really, really hungry for the second book.

Episode: 75HARD: A 75-Day Tactical Guide For Winning The Wa...

It was highly praised by Andy Frisella, who said it saved his life and helped him understand his own intensity. He now considers the author a close friend.

"

I have read literally every single personal development book, every single quote unquote mental toughness book that exists, all of them.

the book Relentless by Tim Grover, really good friend of mine, which is crazy because that book, I credit that book with actually saving my life and I've said that a million times because it made me understand that I wasn't crazy in the way that I thought.

I consider Tim Grover the greatest mental toughness expert out there in my opinion.

Episode: Insanity, Intensity, and Becoming a Peak Performer...

The book was read by Andy Frisella to improve his mental focus during his weight loss journey in 2016. It helped him feel less alone in his unconventional approach to success and provided him with the permission to embrace his unique way of thinking.

"

So I could get my, cause I had read it before and I read it cause I wanted to get my mental focus in the right spot. Cause I knew I had my work cut out for me.

And I think the biggest part of it that I enjoyed was it made me feel like I was, I'm sure you've heard this from many people, but it made me feel like I wasn't fucking crazy. Like I felt crazy for a long time.

So what the book Relentless did was it showed that, Hey, there's more of us out there than you know.

And that the greatest thing about Relentless, the book, is that it, it, it addresses that for people who are in the process.

if you haven't read Relentless, you have to read it because it's really good at helping you feel good about the journey you're on and not feel like you're doing something wrong or you should be listening to your mom and dad or your average friends.

Episode: Mark Bell On Struggle, Sling Shots, and Success, w...

The book was described as amazing and a must-read, focusing on mental coaching and the mindset of obsessive individuals always striving for more.

"

Oh, dude. Must read. Fucking amazing book and he's an amazing dude.

He's Michael Jordan's performance coach.

Episode: How To Manage Money To Get and Stay Rich, with And...

The speaker considers this among his top three favorite books.

"

I like Relentless by Tim Grover I think that's probably my top three favorites.

Episode: Everyone You Admire Was Once a Fraud, with Andy Fr...

This book is about the importance of having an edge and confidence to achieve greatness; the speaker mentioned having contacted the author.

"

There's a whole other book about this called Relentless by Tim Grover, which, by the way, I got in touch with him.

Episode: Isolation, Transition, Second-Guessing Yourself, a...

It was recommended to Andy Frisella by a friend. He stated that the book was awesome for entrepreneurs and helped him realize there was nothing wrong with his ambitious way of thinking.

"

Like, dude, I read an awesome fucking book on this. Our a good friend of our company, her name is Paula. She recommended a book to me called Relentless by Tim Grover, and I've talked about it on my Snapchat before, but that book is so awesome for people who are like entrepreneurs for a number of reasons. But the biggest thing I took away from that book was that there's nothing wrong with the way that I fucking think.

The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World Cover

Max Fisher

The Chaos Machine

The Inside Story of How Social Media Rewired Our Minds and Our World

The podcast repeatedly highlighted the title as a revealing expose of how social‑media platforms engineer addiction and manipulate information for profit and control. Host Andy Frisella consistently recommended it, noting that it explained the nefarious design, psychological impact, and even ties to broader societal issues like fascism. Listeners were told the book offered an eye‑opening perspective on technology’s harmful effects.

Highly Recommended
Listen on Audible 7-day free trial

Episode: 530. Andy & DJ CTI: Handing Over $25 Billion Dolla...

The podcasters recommended this book, suggesting it explains how nefarious people running online platforms limit our access to information and manipulate communication for their own gain.

"

If you go read The Chaos Machine, which I recommend on here, almost every fucking show, it'll explain to you how nefarious people are that run these these platforms in terms of limiting our ability to get the proper information, but also limiting our ability to communicate effectively, intentionally, and then get us addicted to the scroll so that they can sell a shit and make money and control the fucking narrative.

Episode: 527. Andy & DJ CTI: Apple's Mixed-Reality Headset,...

The book, frequently referenced by Andy Frisella, was discussed in the context of how technology companies manipulate users and their time; it was recommended to understand this manipulation further.

"

if you want to know more, you go read that book called The Chaos Machine. I talk about it quite often.

Episode: 504. Q&AF: Leading By Example, Humility Vs. Confid...

The book was mentioned in relation to social media's addictive design and its effect on people's feelings. The podcast host suggested it explains how social media is engineered to manipulate users.

"

If you read the book Chaos Machine, it talks in there about how it's designed to be addictive, it's designed to make you feel a certain way.

Episode: 491. Part 1 - Andy, Mike Yoder & DJ CTI: AZ Gov. S...

The podcast speakers discussed this book, which explains how social media platforms design their products to create screen time addiction, and how much effort goes into this process. It was mentioned in the context of understanding why so many people are addicted to social media.

"

If you read the book, uh, The Chaos Machine, it actually explains step by step how they get you addicted to it and how nefarious they, how much work and effort goes in to creating the screen time addiction.

Episode: 479. Part 1 - Andy & DJ CTI: Cori Bush Marries Sec...

The book was mentioned as being very eye-opening about the predatory nature and psychology of social media platforms. The speaker found it insightful regarding how social media takes advantage of users.

"

And you know, when I read the book, The Chaos Machine was very eye opening to me.

Episode: 467. Andy & DJ CTI: Capitalist Bernie Sanders, Hun...

The podcast mentioned "The Chaos Machine" as a book that exposes how social media companies aim to control people's lives through technology. It was described as a book that people were reading and realizing the manipulative nature of social media.

"

There's books out there like The Chaos Machine where people are actually reading it. They're starting to realize that these people who own these social media companies are not satisfied with just being some of the richest people on the planet.

Episode: 440. Q&AF: Newly Appointed COO Approach, Trust On...

The book was mentioned as explaining how people are kept addicted to social media; the speaker implied that it is a book worth reading.

"

if you read The Chaos Machine, which is a book all of you should read, it'll explain in there how they keep us addicted to social media.

Episode: 384. Andy & DJ CTI: Spanish Minister Calls Paedoph...

The book, 'The Chaos Machine', was mentioned and described as helping one understand how fascism has been operating. It was said that the anxiety and depression many feel are manufactured from addiction to technology.

"

If you read that book I've been talking about, The Chaos Machine, you can start to understand how they've been, this is fascism what's been happening.

Episode: 382. Andy, Amir Odom & DJ CTI: Houston Suspects Fi...

The podcast host highly recommended this book, expressing gratitude for having lived a part of his adult life without social media, implying the book describes negative impacts of social media.

"

I keep recommending that book, The Chaos Machine for you guys to read because it tells the truth of what social media does.

There's a lot of great things from social media. We wouldn't be friends if there wasn't social. Lots of my friends, lots of my best friends, I wouldn't even know without social.

There's lots of great things, but there's also a lot of bad things too. And so I'm not saying, like I said a couple of shows ago, social should be banned. Maybe it shouldn't be banned, but I'll tell you what, I'm genuinely very thankful that I spent a part of my adult life without it because I know what that's like. And I'm being honest, life was much better. Yeah. I mean, much better.

Episode: 379. Andy, Mike Glover & DJ CTI: Federal Court Vs....

The podcast speakers discussed the book, The Chaos Machine, which offered a perspective on the manipulative and nefarious designs of social media and its strategic use for mental control and the selling of the idea of freedom through technology.

"

If you read that book, you will have a complete different perspective on how nefarious this is actually strategically designed to...

If you read this book, they'll talk in there. These people in public, they pretend like what they're doing is connecting people.

the premise of the book is this dude went to Facebook headquarters with a bunch of documents that show that what they were doing was fucked up.

Episode: 376. Q&AF: Overcoming Getting Shot In The Face, Pi...

It was mentioned as a book the podcast host is currently reading, which explores how social media negatively impacted society. The host found it insightful and relevant to his discussion on technology's effects on mental health.

"

It's a it's called The Chaos Machines by a dude named Max Fisher and it talks about how social media has completely fucked us all up. It's worth a read dude.

The Journal On Mental Toughness: Building Resilience for Life's Greatest Challenges in Just 75 Days Cover

Anthony Friston

The Journal On Mental Toughness

Building Resilience for Life's Greatest Challenges in Just 75 Days

Andy Frisella repeatedly highlighted the book during multiple episodes, noting it detailed the entire Live Hard program with ten chapters on mental toughness and case studies of well‑known figures. He directed listeners to his website for purchase, mentioning the first run had sold out and that it was available for preorder, emphasizing the depth of tips and tricks beyond the free audio version. The overall tone was enthusiastic, presenting it as a valuable resource for anyone serious about building resilience.

Highly Recommended
Listen on Audible 7-day free trial

Episode: 741. Andy & DJ CTI: Russia Aims To Undermine Biden...

The book details the entire live hard program and provides 10 chapters on mental toughness, along with case studies on famous people.

"

You can get it at episode 208 on the audio feed only again that's episode 208 on the audio feed only or you can go on andyfrisella.com and get the book the book is called the book on mental toughness that book will cover the entire live hard program top to bottom and also give you 10 chapters on mental toughness plus case studies on some famous people that you recognize and they tell you how they use mental toughness to become the people that you recognize the book is not required again you can get it for free at episode 208 but the book is definitely way more in-depth it has a lot of tips and tricks too as well

Episode: 721. Q&AF: Starting Business With Family Members,...

The book covered the live hard program and had 10 chapters on mental toughness, including case studies of famous people and how they use mental toughness.

"

You could buy the book, the book on mental toughness.

It's on my website, andyforcella.com.

It'll go through the entire live hard program plus 10 chapters on mental toughness, some case studies on some famous people, how they use mental toughness to become the famous people that you recognize.

Episode: 714. Q&AF: Building The Ambition Skill, Dealing Wi...

It was mentioned as the book in which Andy Frisella writes about ambition being a skill. It was mentioned in the context of the importance of thinking about future aspirations and having a plan for achieving those goals, rather than just relying on motivation.

"

One sentence from your book on mental toughness, which keeps coming back to me, is on page 48. Being ambitious is a skill.

My mind keeps bringing this up, which is a sign that there is a lesson here for me to learn.

You taught me that discipline and other aspects of mental toughness are skills. But what about ambition is a skill?

Episode: 708. Andy, Matt Kim & DJ CTI: Biden And Trump Deba...

The book outlines the entire "Live Hard" program, discusses mental toughness, its importance and how to use it to build your life, and includes case studies on famous people and how they use mental toughness.

"

It's not on YouTube. It's just on the audio feed or you can go to my website, andyfrisella.com and buy the book on mental toughness.

It will outline the entire live hard program. Uh, it gives you the ins and outs, the ups and downs, the in-depth knowledge of the entire program more than you get on the podcast.

Plus it has 10 chapters on mental toughness, why it's important, how you need to use it to build your life.

And then some case studies on some very famous people and how they use mental toughness to build the lives that they live.

Episode: 702. Q&AF: Jack Of All Trades, Time Off After High...

Andy Frisella talked about his book on mental toughness, which is available on his website. It was mentioned in relation to the 75 hard program, an initial phase of the live hard program.

"

Uh, there is a book, the book on mental toughness available on my website at Andy for salad.com.

Episode: 689. Andy, William Bates & DJ CTI: 911 Call Servic...

The book focuses on mental toughness, explaining its importance and how to cultivate and use it in life. It also features case studies on famous people who used mental toughness to become successful.

"

There is also a book on this the book on mental toughness and you can get that book on my website andyfrisella.com it encompasses the whole live hard program ups and downs lefts and rights nuts and bolts gives you all the details if you're like me you'll love it because I have to know all the details before I do things but it's unnecessary you don't have to buy it you can just get the program for free at episode 208 the book also includes 10 chapters on mental toughness why it's important how to cultivate and how to use in your life along with some case studies on some very famous people how they used it to become the very famous people that you recognize now

Episode: 628. Andy & DJ CTI: Biden Condemns White Supremacy...

The podcast host mentioned his book on mental toughness, which was sold out at the time of the recording.

"

You can also buy the book on mental toughness which is on my website andyfrisella.com.

Episode: 628. Andy & DJ CTI: Biden Condemns White Supremacy...

The podcast host mentioned his book on mental toughness, which was sold out at the time of recording. Listeners could order it on his website to receive it upon restocking.

"

You can also buy the book on mental toughness which is on my website andyfrisella.com.

It's currently sold out but if you want to get it when it comes back in, you should order it now because we're flying through those books.

Episode: 624. Andy & DJ CTI: Bill Unmasked On Epstein's Lis...

The first run of this book on mental toughness sold out earlier than expected, before its official launch date. Preorders were still being accepted at the time of the podcast recording.

"

Sold out the first run of that book. I want to say thank you to you guys. We expected that first run to last until mid February and we sold out of it before we actually launched it.

It was supposed to be launched literally today which would have been yesterday if you're listening to this now on January 1st. We don't have any books to sell so we are still offering the preorder.

The preorders will ship out about four weeks from now hopefully, maximum six weeks. But the response has been overwhelming.

Episode: 624. Andy & DJ CTI: Bill Unmasked On Epstein's Lis...

The book on mental toughness was sold out before its official launch date, indicating high demand and reader commitment to self-improvement. The authors expressed gratitude for the overwhelming positive response.

"

Sold out the first run of that book.

We expected that first run to last until mid February and we sold out of it before we actually launched it.

It was supposed to be launched literally today which would have been yesterday if you're listening to this now on January 1st.

The preorders will ship out about four weeks from now hopefully, maximum six weeks.

But the response has been overwhelming. It's been very, very, very inspiring to me personally that so many people are committed to getting better and just being better examples.

COVID-19: The Great Reset Cover

Klaus Schwab

COVID-19

The Great Reset

The book was repeatedly cited by Andy Frisella as evidence of a globalist agenda tied to the World Economic Forum, describing it as a detailed play‑by‑play of the pandemic and a blueprint for societal collapse. He challenged listeners to read the title to compare its claims with his own criticisms of the so‑called Great Reset. Across episodes, the hosts highlighted its discussion of intentional pandemic planning and the proposed post‑collapse solution, treating it as a concrete illustration of conspiracy rather than a recommendation. The overall tone was sharply critical of the book’s ideas.

Critiqued
Listen on Audible 7-day free trial

Episode: 708. Andy, Matt Kim & DJ CTI: Biden And Trump Deba...

The book talks about what the World Economic Forum is doing and how many people are resistant to their plans, calling it a conspiracy.

"

You got Klaus Schwab writing books saying COVID-19, the great reset in 2020.

And people are like, oh, that's conspiracy.

What do you... Dude, it's a book. You could buy the shit on Amazon.

He talks about what they're doing, you know, like so many people are... To me, I don't understand what the resistance is here.

Episode: 420. Andy & DJ CTI: "Just A Recommendation," Biden...

It was mentioned as a book written by Klaus Schwab, discussing the COVID-19 pandemic and its potential effects on global systems.

"

Klaus Schwab wrote a fucking book called COVID-19, the great reset.

Episode: 407. Andy & DJ CTI: Brazilian Election, Declaring...

The book, which was published before the pandemic began, was mentioned as detailing the pandemic play-by-play; it was referenced in relation to claims that the pandemic was intentional, not accidental.

"

They had a book out about it when it fucking started.

They ran an exercise, SPARS, okay? You can go fucking look it up, that details every play, play by play by play.

Episode: 377. Andy, Dave Smith & DJ CTI: ... Part 1

The book was mentioned as the name of the new solution the globalists would offer after the collapse of the entire grid.

"

And to have the entire fucking grid collapse, our entire lives go back to the stone age, hunter and gatherer and them roll in and fucking offer their new solution, which by the way, it's called the fucking great reset.

Episode: 374. Andy & DJ CTI: Jail Time In Switzerland If Yo...

The book was mentioned in the context of a challenge to listeners to read it and compare its contents to the speaker's claims about intentional societal collapse and a new economic system.

"

I challenge you to go read that book

Episode: 311. Andy, Vaughn & DJ CTI: Environmentalist Group...

The book was mentioned in the context of the COVID-19 pandemic and its impact on the world, with the speaker suggesting it was part of a plan to weaken the United States.

"

They wrote a fucking whole book about it called COVID-19, the great reset.

Episode: 260. Andy & DJ CTI: Eric Greitens Accusations, Lia...

The book's central theme, a globalist plan to restructure the world, was discussed extensively in relation to President Biden's mention of a "new world order." The speakers expressed strong disapproval of the book's ideas.

"

Klaus Schwab wrote a book about this, and that's exactly go back to that paragraph.

If you would just take an hour of your time and order the motherfucking book from Klaus Schwab and another hour to read the motherfucker and then to research these people, you would figure out what the fuck is going on.

This is exactly what they say. If you listen to his speeches, Klaus Schwab, this is exactly what the globalist agenda says and what they're about.

Episode: 245. Andy & DJ CTI: Voting For Democrats Only, Bid...

The book, by Klaus Schwab, was mentioned as a source of information regarding the World Economic Forum and its influence on global politics. The speakers discussed its contents in relation to a perceived globalist agenda.

"

go read the book the great reset by klaus schwab

Episode: 229. Andy & DJ CTI: Rumble's $100 Million Offer, C...

The book was mentioned as evidence against the claim that the events discussed are a conspiracy theory; the speaker stated that the book is a testament to the fact that these are not merely theories but actual plans.

"

Klaus Schwab wrote a fucking book called The Great Reset, and you motherfuckers still think that this is some sort of massive conspiracy theory. It's no... It's a conspiracy.

The Magic of Thinking Big Cover

David J. Schwartz

The Magic of Thinking Big

The host repeatedly highlighted the title as a core personal‑development read, noting that it outlines how the real world works and encourages big thinking through stories of ordinary people achieving extraordinary results. He and several guests cited re‑reading the book, taking detailed notes, and even reading it annually as a key influence on their business mindset and daily mental diet. The overall tone was that the book was a highly recommended tool for anyone looking to improve their outlook and performance.

Highly Recommended
Listen on Audible 7-day free trial

Episode: 622. #75HARD vs Connor Cozen

This book, along with "Unreasonable Hospitality," was mentioned as one of the books the guest read for the 75 Hard challenge.

"

I read magic power of thinking big and then unreasonable hospitality,

Episode: 482. Q&AF: Misconception Of Time, Integrating New...

It was mentioned as a book that the podcast host reads and actively takes notes on, applying its lessons to his business and life. He revisits his notes and rereads the book periodically, gaining new insights each time.

"

if you ain't reading you ain't even fucking trying

for 20 bucks you're getting someone's life fucking lesson life experience you're getting 20 30 40 fucking years of lessons from this person

when you don't understand that you can learn an entire life perspective from a book that's going to take you two to three hours of your time to read and you choose not to read it and then you bitch and complain about how you can't make any money how you're not successful how the world's not fair or you could fuck right off with that

i'll go through my notes for magic of thinking big and then what i'll do is i actually start reading the book again and then new shit will come out and i'll add that into my notes

Episode: 398. Q&AF: Promoting Healthy Competition Amongst E...

This book was mentioned as another influential work, highlighting stories of ordinary individuals achieving extraordinary things.

"

There's a book called The Magic of Thinking Big.

Episode: 390. Andy & DJ CTI: Louisiana Divests From BlackRo...

The podcast host mentioned a story from this book about a man who uses his age as an excuse to not accomplish things. The story highlighted the length of a productive human life.

"

I was rereading The Magic of Thinking Big and they tell a story in that book. It's a great book, uh, about this basically people using age as an excuse as to why they can't accomplish.

Episode: 176. #75HARD vs Will Grumke

It was mentioned that the speaker had read this book annually for eight years after being told to read it by Andy Frisella.

"

you told me to read magic of thinking big eight years ago and I've read it every year since.

Episode: 176. #75HARD vs Will Grumke

Will Grumke mentioned having read this book annually for eight years, suggesting it's had a significant impact on his life and personal development.

"

you told me to read magic of thinking big eight years ago and I've read it every year since.

Episode: How To Create Value in Yourself, with Andy Frisell...

The podcast host strongly recommended this book, mentioning that it explains how the real world works and what it takes to be successful, contrasting it with the false expectations taught in school and by society.

"

I recommend that book The Magic of Thinking Big so much because it lays out the real world how it works.

Episode: How To Create Value in Yourself, with Andy Frisell...

The podcast host, Andy Frisella, highly recommended this book, suggesting it outlines how the real world operates and what is required to achieve success.

"

I recommend that book The Magic of Thinking Big so much because it lays out the real world how it works

Episode: A Young Entrepreneur In The House, with Andy Frise...

It was described as a favorite book and was recommended for its focus on what you feed your mind daily. The audio version was specifically mentioned.

"

Just blessed me with The Magic of Thinking Big. This is one of my favorites. I don't have the physical copy now, I do, but the audio. So guys, you need to be tuned into The Magic of Thinking Big.

1984 Cover

George Orwell

1984

The hosts repeatedly cited the title as a lens for understanding current political manipulation and media distortion. Andy Frisella, often with DJ CTI and occasionally guest Curtis Bowers, urged listeners to read it, describing it as a manual that explained the truth‑war, surveillance, and propaganda they were discussing. They highlighted how the novel’s themes of doublethink, thought‑crime, and omnipresent surveillance mirrored today’s events. Overall, the book was presented as a highly recommended guide to make sense of the present climate.

Highly Recommended
Listen on Audible 7-day free trial

Episode: 730. Andy & DJ CTI: Putin Gifts Kim Jong Un A Limo...

The speaker briefly mentions George Orwell's '1984', referencing Orwell's description of a totalitarian regime showing citizens something with their eyes, but then telling them not to believe it, relating this to the media's attempts to discredit unedited videos of Joe Biden.

"

And if you have ever read or even read excerpts of George Orwell's 1984, he talks about how they will show you something with your eyes and they will tell you not to believe it.

Episode: 724. Andy & DJ CTI: France's Far-Right Surge, Neva...

The book "1984" by George Orwell is referenced as an example of how truth can be distorted to the point where people don't know what is real.

"

If you go back and look at 1984 by George Orwell, that's the point of what we're dealing with. We're dealing with the disillusion of truth so that nobody can really know what truth actually is.

Episode: 685. Andy, Curtis Bowers & DJ CTI: Whoopi Goldberg...

The book, 1984 by George Orwell, is referenced as a comparison to the current state of surveillance and technology in the world today.

"

The book 1984 by George Orwell you're just in this big brother you know is watching you but today we do have this technology that is watching us we all carry a microphone and a video camera around with us and those things are being gathered so they'll know whenever the the net is tightened around us enough.

Episode: 488. Part 1 - Andy & DJ CTI: Biden Family Members...

The podcast discussed Orwell's book, referencing the concept of up being down and down being up, in relation to the current political climate and the difficulty in discerning truth from falsehood.

"

That's what George Orwell wrote about in 1984 in the book, okay?

Episode: 477. Andy & DJ CTI: Missouri AG Fires Kim Gardner,...

The podcasters mentioned how reading this book would help one understand what is going on in the world. They said that it's like a manual for what is happening.

"

If you read 1984 by George Orwell, you'll fucking, it's like a manual for what the fuck is going on right now.

Episode: 369. Andy, Maj Toure & DJ CTI: FBI Threw Documents...

The book "1984" was referenced, connecting the current political climate to the themes of manipulation and control present in Orwell's dystopian novel.

"

If you believe this, you're the useless eater that they were talking about in 1984.

Episode: 167. Andy & DJ CTI: False Accusations, Loser Shit...

The book was referenced to explain the psychological manipulation happening in society, particularly the government's increasing control and the changing definitions of words for propaganda purposes. It was mentioned as explaining a lot of what is happening.

"

if you go back and read 1984 it'll explain a lot of this shit to you what's happening

Otis and Charley Play to Win Cover

Andy Frisella

Otis and Charley Play to Win

The title was highlighted as a children’s book series created by the hosts to teach kids the reality of hard work and ambition, positioning it as a tool for parents seeking to give their children an advantage. It was noted that the book quickly became a number‑one seller, sold out, and was even offered as signed prizes, while listeners reported that even very young readers grasped its messages. The hosts repeatedly encouraged purchases and Amazon reviews, reflecting strong endorsement.

Highly Recommended
Listen on Audible 7-day free trial

Episode: 143. Stop Waiting, It’s You Ft. Kalena Bruce

This book was mentioned as one of the books given to children in schools, showing that some positive educational materials are still present in the curriculum.

"

And, you know, so the good books are getting handed out as well.

Episode: Droppin' Bombs and Talking Training ft. Brad Lea,...

The book was released at number one and sold out immediately, with the publisher needing to print more copies due to high demand.

"

I meant to tell you I just got a text from the publisher that says that they are literally out of books.

Amazon just contacted them asking for more books and so she texted me and said we don't have any more books.

Episode: Legacy: Our Obligation, with Andy Frisella - MFCE...

A set of children's books designed to teach children the realities of the world and the importance of hard work and ambition, in contrast to the often unrealistic messages they receive from society and schools. The books quickly became a number one new seller, despite minimal promotion.

"

we need to start writing books for teenagers

what we really need to do is we need to write fucking children's books like dr. Seuss

the idea was to create a set of books that teaches kids the reality of things that are getting lost in the shuffle today

it's not cool to tell kids that they aren't that special and that they have to try to win the game and that it's okay to keep score and it's okay to fucking dominate and it's okay to go out and do things when people are you know boohooing on their dreams and you know all the shit that goes along with the real world of success

go buy both books we're gonna have ten books eight to ten books buy them because they're good

Episode: 100-0: The 2-Minute Drill, with Andy Frisella - MF...

Signed copies of the book were offered as prizes in a contest for listeners who used the hashtag #100to0 on Instagram.

"

I'm gonna give away signed Otis and Charlie books

Episode: How to Know When You've "Made" It, with Andy Frise...

This is the second book in the Otis and Charlie's Hard Working Tales series; it was created to help parents teach their children the values needed to be successful and give children a head start in life. It is available on Amazon.

"

So guys, the Amazon, the books, the Otis and Charlie's Hard Working Tales series books, we just launched a second book, its available on Amazon, its called Play to Win and obviously you know the theme but if youre a parent who has the desire for their kids to have a tremendous advantage over the other people that theyre going to grow up with, this is a great place to start.

If youre a parent who wants to teach their kids the right things but isnt sure how to go about it, this is the tool for you.

Episode: Change, with Andy Frisella - MFCEO130

The podcast hosts mentioned that they are "burning through copies" of this book and are close to releasing a second one. Listeners were encouraged to leave reviews on Amazon.

"

We're just burning through those and we haven't really done much to promote it

But have you

Yeah, guys if you bought the book, please leave a review on Amazon.

Yeah, that'd be very helpful

and if you want to go the website, it's Otis and Charlie CH AR L E Y Dot-com

Episode: Millenial Mentality, with Andy Frisella - MFCEO119

The book aimed to address and correct failed parenting strategies, teaching children valuable life skills and principles for future success. It was well-received by parents who found that their children, even very young ones, understood the messages within.

"

But you could tell somebody they're great all you want for a million fucking years, but you put them in the real world and the real world is going to shit right on their face.

So the whole point of the book that we did, was to fucking fix this failed parenting strategy.

I have had 100 plus emails / posts exactly like that. Like people are talking to their kids in the terms of Otis and Charlie, and their mind is fucking blown that these little bitty kids, this kid's probably two, three, are understanding the concepts.

So I read this book to Owen the other night. Man, was I impressed at how my son actually got and understood the message of the book. Well done, Vaughn and Andy. I definitely recommend this book to any parent.

Episode: Recalibrate, Part 3: Motivation, with Andy Frisell...

This is a series of children's books that the podcast hosts created. The first book follows two dogs, one ambitious and one lazy, and parallels the results of hard work versus laziness. The hosts aim to use the books to positively impact the world and instill values in children.

"

if you buy 15 books and you could show me your amazon receipt and prove that you got the books yeah we'll let you come

the purpose of the books is to be a tool it's not like hey we just wrote some fucking children's books

if you work fucking hard you get rewarded and if you live sit on the tv your ass on the tv you're nothing

Third Circle Theory: Purpose Through Observation Cover

Pejman Ghadimi

Third Circle Theory

Purpose Through Observation

The book was repeatedly highlighted as a powerful tool for developing self‑awareness, helping listeners understand why they think and act the way they do and how to reshape their mindset to achieve goals. Andy Frisella and several guests consistently recommended it, noting its ability to reveal hidden thought patterns, encourage using skills from any job, and empower individuals to control their environment rather than be shaped by it. Although it was described as intellectually demanding, the consensus was that its insights were highly valuable for personal growth.

Highly Recommended
Listen on Audible 7-day free trial

Episode: Winners Circle, with Andy Frisella - MFCEO131

It was mentioned that the book was being read by one of the podcast guests, who stated that it discussed the importance of using skills learned at a job, even if that job is not one's long-term career path.

"

Author of Third Circle Theory.

Yeah, exactly. Reading his book now. So he says that he knows he's going to use those skills in the future.

Episode: Recalibrate, Part 2: Greatness, with Andy Frisella...

The podcast host recommended this book to help listeners become more self-aware of their thinking patterns. It was described as very effective in promoting self-awareness.

"

that's where I always like to recommend that book, The Third Circle Theory, because that book is very, very, very effective at getting people to become self-aware as to why they think the way they do.

buy the book, The Third Circle Theory,

Episode: Pissed Off Customers: Annoyance or Opportunity?, w...

The podcast guest discussed the book "Third Circle Theory" with the host, mentioning it was well-received and popular. They spoke about the book's ideas on the evolution of growth and success.

"

PJ from Secret Entourage, author of Third Circle Theory.

Episode: Choice + Action = Outcome, with Andy Frisella - MF...

It was highly recommended for its ability to help people think outside the box and set new limits for themselves. The book focuses on creating an environment where one isn't a byproduct of their surroundings but rather controls their environment to achieve goals.

"

I feel like it's probably the only book I've read that can get somebody who is thinking inside the box to look outside their box.

It's not going to be winning inside the game that you think is the game. There's more game out there.

It's hard to explain exactly what you can get from this book without you reading it, which is why I recommend it so much.

It's really about creating an environment where you're not only able to not be a byproduct of your environment, but be an actual person controlling the environment to do what you need it to do to get where you need to get in life.

You guys know I highly recommend his book, The Third Circle Theory.

Episode: Resourceful or Die, with Andy Frisella - MFCEO91

It was described as one of the best books ever read by one of the podcast hosts. The book is about self-awareness and how to rise above a certain level of thinking, explaining why people think the way they do.

"

Great book on that by the way. The Third Circle Theory.

Episode: The Power and Potential of One Human Being, with A...

The book was described as a challenging read due to its complex nature and high intellectual level, but also praised for being a great book about self-awareness. The host mentioned having recommended it before.

"

There's an excellent book on this, by the way, that I want to plug on becoming self-aware about why you have the limits you have. It's called the Third Circle Theory. Okay. PJ. Yeah, PJ. PJ. I can't pronounce his last name and nobody can. We'll put it up on the website. But anyhow, PJ is a fucking brilliant dude and it's an awesome book on becoming self-aware. I've recommended it before. It's kind of a tough read because he's so fucking smart that you've got to really like be engaged in the book to like pick it up. You know what I'm saying? Yeah. One of those books that is written by somebody who's so intelligent that it's hard to follow. Yeah. You got to like really intentionally- God, the book's good, man. Yeah. It's great.

Episode: Rest In Peace, Personal Responsibility, with Andy...

It was described as a great book that helps people identify why they think the way they think. The speaker highly recommended it for helping to understand how one's upbringing might affect their life choices.

"

When you talk about why you are where you are which is why I recommend the book Third Circle Theory so hard

Episode: A Young Entrepreneur In The House, with Andy Frise...

It was described as a self-awareness book that helps people understand why they are where they are and how to change their thinking to achieve their goals. It was highly recommended for its self-awareness content.

"

There's a good book on what you're asking and what you guys are talking about called The Third Circle Theory. You guys have heard me talk about it. It's good at understanding, helping people understand why they are where they are and how they got there.

A lot of people see this book advertised on Instagram and they don't really know what it is. It's a self-awareness book. It's a book that teaches you to recognize why you are where you are and why things haven't gone the way you wanted and how you get things to go the way you want by changing the way you think and changing the way that you expand and changing the way that you look at the world around you.

The Four Agreements: A Practical Guide to Personal Freedom Cover

unknown author

The Four Agreements

A Practical Guide to Personal Freedom

Andy Frisella repeatedly highlighted the book as a concise, practical guide that helped listeners avoid taking things personally, stop making assumptions, and handle criticism more effectively. He recommended it across several episodes, noting its relevance for personal development, relationship management, and even encouraging skepticism with its sequel. The consensus was that it was an easy read that offered valuable insights for anyone seeking personal freedom.

Highly Recommended
Listen on Audible 7-day free trial

Episode: 443. Q&AF: Resisting Cravings, Maintaining Relatio...

The book was mentioned in relation to not taking things personally and was recommended as a helpful resource for handling difficult situations and maintaining healthy relationships. It was described as a book that helps with not taking things personally.

"

There's actually a book about this called The Four Agreements. You can read it. And it talks about not taking shit personal.

Episode: 262. Andy, Kyle "The Captain" Creek, Sal & DJ CTI:...

The host recommended this book and its sequel, suggesting that everyone would benefit from reading them, particularly for their emphasis on skepticism.

"

i think everyone would benefit reading

the fifth agreement is be skeptical

Episode: 141. Q&AF: Sharks & Spoons

It was described as a book that helps people understand the importance of not taking things personally, not making assumptions, and not creating stories in their heads; it was mentioned as something the speaker revisits consistently.

"

I think The Four Agreements is a book that every single human should read.

it helps you understand how important it is to, to, to not take things personally, to, um, not assume things and create stories in your head

Episode: SUNDAY SERMON: How to Disagree Without Despising E...

It was described as a great book and that one of its points is to not take things personally. This relates to the discussion of being secure in one's beliefs so as not to get defensive or angry when disagreed with.

"

It's never to take things personal.

And this goes back to the point we talked about being secure in your beliefs.

It's more about their problem.

Episode: The Small Town Secrets That Drive Big-Time Success...

It was mentioned as a good book that talks about not taking things personally and understanding that people's reactions are about their own internal issues, not necessarily about you.

"

there's a good book about that called The Four Agreements

Episode: How to Befriend Winners and People of Influence, w...

The book's principle of "don't take things personally" was mentioned as a way to handle criticism and avoid taking feedback as personal attacks. It was described as a short, easy read.

"

There's a good book about that called The Four Agreements for agreements.

One of the things is don't take things personal.

How to Win Friends and Influence People: Updated For the Next Generation of Leaders (Dale Carnegie Books) Cover

Dale Carnegie

How to Win Friends and Influence People

Updated For the Next Generation of Leaders (Dale Carnegie Books)

The book was repeatedly suggested as a classic resource for improving first impressions and social skills, with Andy Frisella endorsing it for its timeless advice and Casey Adams citing it as a foundational framework in his personal and professional life. Hosts highlighted its value in teaching focus through its formal language and noted its long‑standing bestseller status, while also pointing out that it has not been fully updated for modern audiences. Overall, the podcast conveyed strong approval of the title as a helpful, though slightly dated, guide for interpersonal development.

Highly Recommended
Listen on Audible 7-day free trial

Episode: 680. Q&AF: Bad First Impression, Being Too Serious...

It was recommended for learning about making a good first impression, because of society's current erosion of interpersonal skills.

"

You know there if you go read Dale Carnegie's How to Win Friends and Influence People it's a really good book for this kind of situation.

Episode: 529. #75HARD vs Casey Adams

Casey Adams mentioned this book as a staple in his life and framework for how he views the world and interactions with people. He discussed how it's helped him in both personal and professional settings.

"

this idea of you are in the people business starting with yourself right like your interactions with people whether that's how you show up in the world how you remember someone's name how you you know look them in the eyes whatever it may be this idea of showing up for yourself i think you have to influence yourself

this idea of showing up for yourself i think you have to influence yourself and i think that book you know dale carnegie that was one of the first books i read when i like 16 17 that is just like a staple on my mind of a framework of just how i view like what i do from an interaction on the podcast but for the program um that's one

Episode: 510. Q&AF: Solopreneur To Entrepreneur, Formal Edu...

Andy Frisella suggested reading older books, such as those by Dale Carnegie, to improve focus because their formal language requires more concentration to comprehend.

"

So I read very slow, I concentrate and I really try to embed what is being communicated to me through the reading. Another thing that you can do too is read old books. Okay? So older books that are from like, you know, let's say Napoleon Hill or Dale Carnegie, things that were written nearly a hundred years ago about personal developments or anything, right? Maybe political books, whatever you want to read. And older things, because they're written in a more formal language and you actually have to focus and comprehend more than you can reading like, you know, today's way of speaking, which is garbage.

Episode: Creativity, Conflict, and the Art of Making Millio...

The podcast hosts mentioned this book as a bestseller in the success industry, implying it offers advice on improving social skills, although it was unclear if the guest had read it or found it helpful.

"

But there's, you know, there's all these books written about how to improve your social skills. I mean, dude, were any of those resources helpful to you or did you ever read books?

Episode: Approach And Engage, with Andy Frisella - MFCEO109

It was described as a bestseller since 1939, helpful but not fully updated for modern audiences. A new voice addressing these issues was suggested.

"

one book that has been literally a bestseller every year since 1939 that i think is helpful on this it's not doesn't have all the answers but it's helpful is dale carnegie's book How to Win Friends and Influence People the only downside of that book is that it's not really written for modern people it hasn't been updated in a way that i think is really appropriate there needs to be a new voice speaking to these issues hint hint hint

Sam Walton: Made in America Cover

Sam Walton

Sam Walton

Made in America

The book was repeatedly highlighted as a foundational and inspirational read for the hosts, with Danny Miranda noting it was his first book and Andy Frisella and Jim praising its straightforward lessons on hard work, common sense, and perseverance despite numerous failures. They emphasized how Walton's philosophy and entrepreneurial journey mirrored their own experiences and offered actionable insights for building successful businesses. Overall, the discussion conveyed strong endorsement of the title as a must‑read for aspiring entrepreneurs.

Highly Recommended
Listen on Audible 7-day free trial

Episode: 758. #75HARD vs Danny Miranda

This was cited as the first book the speaker ever read. It details Sam Walton's philosophy and is considered impactful due to Walton's success in creating Walmart.

"

there's this book uh about Sam Walton it was the first book I ever read it's called Made in the USA or Made in America of Sam Walton first book I ever read my life which is kind of ironic because like here I'm not now I'm here I never intended to be here when I was there but and but you read this book and it's this man the one of the great sound to pernures ever takes his whole fucking philosophy and puts it into fucking 250 page book this guy made Walmart bro he revolutionized retail he made his children or the richest people in the fucking world right like if they didn't have it split up six seven different ways it's the what's that worth so you think you're not gonna learn something yeah from the guy who created the thing that you see everywhere yeah it's like anybody

Episode: 398. Q&AF: Promoting Healthy Competition Amongst E...

This book was mentioned as another inspirational book about Sam Walton, the founder of Walmart.

"

Sam Walton made an America as name of the book.

Episode: 341. Q&AF: Dealing With Yes Men, Using Loans Vs. U...

Andy Frisella mentioned reading a book about Sam Walton, suggesting it as a worthwhile read. He credits the book with contributing to his knowledge and success.

"

You know, I had some Tony Robbins books, which I owe a lot to Tony Robbins. You know what I'm saying? But like these, these, the way the information is taught now, there's no excuse to be a fucking dumb fuck. It's just pure laziness.

Episode: 5. When Does Technology Go Too Far In Business And...

It was described as the best book ever read, a simple story of hard work, common sense, and perseverance, despite numerous bankruptcies. The author's resilience and ability to learn from mistakes were highlighted.

"

I still think maybe the best book I ever read, and it is relevant, but it's still Sam Walton's book as autobiography.

It's really a simple story of a man that just worked hard and used common sense and never gave up and just went forward, forward, forward.

He had lots of failures. He was bankrupt 20 times.

Episode: The 100-0 Holiday Mixer, ft. The Frisella Boys, wi...

Big Jim considers Sam Walton's story similar to Andy Frisella's entrepreneurial journey. He found the book's message to be simple but effective, focusing on taking action towards one's dreams.

"

What's a Walmart founder? Sam Walton. I've read those books many, many times. And Sam Walton's story is, is the same story that's right here right now with your company. It's the same story. That was the first book I ever read.

Linchpin: Are You Indispensable? Cover

Seth Godin

Linchpin

Are You Indispensable?

Andy Frisella repeatedly highlighted the book as a powerful guide to becoming an indispensable employee, noting that its principles could help listeners negotiate higher pay, gain leverage, and protect themselves from layoffs. He praised the author as a business legend and suggested the book offered more insight than the show could provide. The overall tone was strongly positive, positioning the title as a must‑read for anyone looking to increase their value at work.

Highly Recommended
Listen on Audible 7-day free trial

Episode: 508. Q&AF: Coasting Owner, Effective Team Meetings...

This book was discussed in relation to becoming an indispensable member of a company, thereby increasing one's value and earning potential. The speaker highlighted its relevance to negotiating higher pay and securing a stronger position within an organization.

"

There's a whole book about this. The Seth Godin wrote called Linchpin.

Episode: 462. Q&AF: Aggressive Patience, Improve Your Socia...

It was described as an amazing book about how to be valuable and undeniably valuable inside a company, making you immune to layoffs. The host recommended it as providing more insight than he could give on the show.

"

There is a great book written about this by probably the smartest business guy out there that nobody really talks about. His name is Seth Godin. He's a fucking legend. He wrote a book called Lynchpin.

Episode: How to Increase Your Value Every Day, with Andy Fr...

It was mentioned as a book that teaches skills and value that can be used in a day-to-day career to build extreme value. The speaker plugged the book as an example of how to improve one's value.

"

guys like Seth Godin okay guys like Jeffrey Gittimer those guys write amazing practical books that you can learn a fucking shitload

that's a plug for Seth Godin's book Linchpin in a company

Episode: How To Create Value in Yourself, with Andy Frisell...

The book was mentioned in relation to becoming an indispensable asset to a company, giving one leverage and power within the organization.

"

if you've read Seth Godin's book right, pin, that's how you become an in dude your best thing that you could do is make yourself a indisposable asset to the company to where like they like if you left they be fucked

Episode: How To Create Value in Yourself, with Andy Frisell...

Andy Frisella mentioned Seth Godin's book, "The Lynchpin," advising listeners to become indispensable assets to their companies to gain leverage and increase their value.

"

if you've read Seth Godin's book, right, pin that's how you become an in dude your best thing that you could do is make yourself a indisposable asset to the company to where like they like if you left they be fucked

Outliers: The Story of Success Cover

Malcolm Gladwell

Outliers

The Story of Success

The hosts highlighted the book's discussion of the 10,000‑hour rule as a key factor in achieving mastery. Andy Frisella and guest J. Erving pointed to it as a recommended read for aspiring entrepreneurs and young people, noting its insight into practice and opportunity. While they acknowledged criticisms about talent and privilege, they affirmed the principle of sustained effort.

Highly Recommended
Listen on Audible 7-day free trial

Episode: 661. Q&AF: Building Confidence, Showing Your Succe...

Malcolm Gladwell talked about the importance of 10,000 hours or ten years of time dedicated to something to achieve mastery.

"

Malcolm Gladwell talks about this okay and out his book Outliers he defines what this means 10,000 hours or ten years of your time that's what it takes that's what it takes for it to be great at anything

Episode: The 5-Digit Number That Guarantees 7-Figure Succes...

The book was mentioned in relation to the 10,000-hour rule for achieving mastery in a field. The speaker discussed how some people criticized Gladwell's theory, but the speaker still believes in the principle of repetition for success.

"

You guys probably heard of Malcolm Gladwell he wrote a book called Outliers he talks about all the people who became really great at something invested a minimum of 10,000 hours practicing literally 10,000 hours or 10 years and a bunch of people jumped all over him some of them were college professors guys who really you know the same guys who know shit but never actually did it and they said hey this isn't really true you have to figure in natural talent and opportunities and resources and privilege and blah blah blah and Gladwell said hey listen dude I get it of course natural talent is a factor no matter how often I practice playing chess I'm never going to be a grandmaster like Bobby Fischer.

Episode: ROCK STAR INFLUENCE: A Success Story ft. J. Ervin...

It was mentioned as a book that the speaker encourages young people to read; it talks about the 10,000 hours rule and how much work needs to be put in before results are seen.

"

There's a book called the Outliers that I encourage young people to read and it's like, it talks about, you know, your 10,000 hours, um, you know, 10 years or 10,000 hours. Yeah. And it's like, until you've, until you've put that, that work in, you know, you still got a lot of work to do, you know?

Episode: The Power and Potential of One Human Being, with A...

The book was mentioned in relation to the 10,000-hour rule for expertise; the speaker recalled reading all of Gladwell's books and found this one particularly insightful about the process of becoming an expert.

"

It's one of Malcolm Gladwell's books. Yeah, you mean Outliers? Outliers. Where he talks about 10,000 days or 10,000 hours? To become an expert?

Think and Grow Rich: The Landmark Bestseller Now Revised and Updated for the 21st Century (Think and Grow Rich Series) Cover

Napoleon Hill

Think and Grow Rich

The Landmark Bestseller Now Revised and Updated for the 21st Century (Think and Grow Rich Series)

Andy Frisella referenced the title in several episodes, noting it as an older classic that demands concentration and contains long‑standing ideas about visualization and success, and a guest also listed it among their favorite reads. The overall tone was that it is a noteworthy reference point rather than a strongly promoted recommendation.

Listen on Audible 7-day free trial

Episode: 510. Q&AF: Solopreneur To Entrepreneur, Formal Edu...

Andy Frisella suggested reading older books, such as those by Napoleon Hill, to improve focus because their formal language requires more concentration to comprehend.

"

So I read very slow, I concentrate and I really try to embed what is being communicated to me through the reading. Another thing that you can do too is read old books. Okay? So older books that are from like, you know, let's say Napoleon Hill or Dale Carnegie, things that were written nearly a hundred years ago about personal developments or anything, right? Maybe political books, whatever you want to read. And older things, because they're written in a more formal language and you actually have to focus and comprehend more than you can reading like, you know, today's way of speaking, which is garbage.

Episode: 275. Q&AF: "All My Employees Quit," Bad Day Or Bad...

The book's principles on visualization and the law of attraction were mentioned as a point of reference when discussing the power of manifestation and visualization. The host stated that the book's concepts had been discussed for hundreds of years.

"

Listen, bro, they've been writing about this for hundreds of years. I'm not the first fucking person to ever talk about this. Like Napoleon Hill wrote fucking books about it.

Episode: 105. What One Man Can Do, Another Man Can Do Ft. D...

It was mentioned as a book that the speaker read a long time ago, implying it offered inspiration and insights on success.

"

I remember Think and Grow Rich by Napoleon Hill I read it a long time ago and I'm like fuck this guy is not even a real human Napoleon he died a long time ago

Episode: A Young Entrepreneur In The House, with Andy Frise...

It was mentioned as one of Nehemiah Davis's favorite books, although no specifics were provided about why.

"

And of course, Think and Grow Rich. I like that one.

Wooden: A Lifetime of Observations and Reflections On and Off the Court Cover

John Wooden

Wooden

A Lifetime of Observations and Reflections On and Off the Court

This book is a great resource to help quicken the process of leadership, but will not do the work for you.

"

Vince Lombardi books or John Wooden books or anything that Jocko has written.

— Episode: 727. Q&AF: Culture Building Activities A...

Listen on Audible 7-day free trial

Episode: 727. Q&AF: Culture Building Activities At Work, Fo...

This book is a great resource to help quicken the process of leadership, but will not do the work for you.

"

Vince Lombardi books or John Wooden books or anything that Jocko has written.

Episode: How to Integrate Subject Matter Expertise and Sale...

The podcast hosts discussed this book, referencing its size and cover image. It was recommended for learning about leadership and "going deep" in one's area of expertise.

"

there's, there's like a classic one that came out years ago and then there's a new one. It's awesome. New one it's like this big and it's got his picture on it. It says Wooden and gold.

Put up that book in the link guys by that book and read that book because he's a fucking expert on going deep. He understands what going deep means. All right. So read that fucking book.

Episode: Approach And Engage, with Andy Frisella - MFCEO109

This book on leadership was cited as one of the speaker's top two favorites. Its contents regarding motivational speeches were discussed.

"

wouldn't on leadership probably my top two favorite books on leadership incredible book

the average length of john Wooden's teaching and motivational speeches was 16 seconds

Episode: Leadership Rules, with Andy Frisella - MFCEO93

It was described as a great book by the speaker.

"

John Wooden's book. Uh, I can't remember the name of it. It's, I think it's just Wooden. A great fucking book.

Purple Cow, New Edition: Transform Your Business by Being Remarkable Cover

Seth Godin

Purple Cow, New Edition

Transform Your Business by Being Remarkable

It was suggested that anyone starting a business should read every single Seth Godin book; this book was specifically recommended as a good starting point.

"

anything by Seth Godin, if you're a business person, like literally if I was in business, uh, and I was just starting, I would go on Amazon. I would order every fucking single Seth Godin book written...

— Episode: 141. Q&AF: Sharks & Spoons

Listen on Audible 7-day free trial

Episode: 141. Q&AF: Sharks & Spoons

It was suggested that anyone starting a business should read every single Seth Godin book; this book was specifically recommended as a good starting point.

"

anything by Seth Godin, if you're a business person, like literally if I was in business, uh, and I was just starting, I would go on Amazon. I would order every fucking single Seth Godin book written and read all of them before I even started.

I would start with the purple cow.

Episode: Don't Discount Yourself, with Andy Frisella - MFCE...

The podcast host highly recommends this book, emphasizing its impact on his understanding of being remarkable and exceeding customer expectations. It was described as one of the most influential books he ever read.

"

every single one of you should go on amazon right now and order the purple cow

the whole book is based around the concept of being remarkable which means literally remarkable that means that you do something that makes people say wow whoa that's cool

it's one of the best books i ever read that book changed my life no bullshit

Episode: The Secret All Great Companies Know That You Don't...

It was mentioned as a book about making remarkable products that people have to talk about. The podcast host recommended it as being on the badass book list on the MFCEO website.

"

And there's a book about this guys. I believe it's on the badass book list on the MFCO website It's called the purple cow okay

Episode: How To Manage Money To Get and Stay Rich, with And...

This book was cited as the first by Seth Godin that the speaker read, and it's credited with getting him hooked on Godin's other works. It was described as teaching different ways of thinking.

"

Something by Seth Godin is relevant it really teaches you how to think differently. I can't really name one book the Purple Cow was the first book I read by him and that's what got me hooked on all of his stuff. The guy's a fucking genius sometimes he can be hard to read because the guy's so smart and you know he's gonna be smarter than you if you're listening to this and just is.

The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition Cover

Patrick M. Lencioni

The Five Dysfunctions of a Team

A Leadership Fable, 20th Anniversary Edition

Andy Frisella repeatedly referenced the book as a valuable resource that reshaped his view on teamwork and how to encourage contributions, while also offering clear guidance for running effective meetings. He highlighted its step‑by‑step storytelling approach but admitted he still finds some concepts challenging to implement. Overall, the podcast presented it as a highly recommended tool for leaders seeking to improve team dynamics.

Highly Recommended
Listen on Audible 7-day free trial

Episode: 603. Q&AF: Supporting Small Pro-American Businesse...

This book was mentioned as having helped Andy Frisella's perspective on teamwork and contribution, although he still struggles with some aspects.

"

So there's this really good book called The Five Dysfunctions of a Team that I read, I don't know, 12, 15 years ago.

Episode: 603. Q&AF: Supporting Small Pro-American Businesse...

This book was mentioned as having changed the speaker's perspective on getting team members to contribute and feel valued, although the speaker still struggles with the concepts in practice.

"

So there's this really good book called The Five Dysfunctions of a Team that I read, I don't know, 12, 15 years ago. It kind of goes through this process of how you get people to contribute and be valued on your team. And I read that book and it changed my perspective, but I still struggle with it.

Episode: 508. Q&AF: Coasting Owner, Effective Team Meetings...

This book was mentioned as a helpful resource for learning how to run effective team meetings. It was recommended alongside another book on the same topic.

"

There's a couple of books you can read about this. Um, one of them is called The Five Dysfunctions of a Team.

Winning: The Unforgiving Race to Greatness (Tim Grover Winning Series) Cover

Tim S. Grover

Winning

The Unforgiving Race to Greatness (Tim Grover Winning Series)

Andy Frisella repeatedly highlighted the book as a crucial follow‑up to Relentless, noting that it shifts focus from mindset to the actual journey, actions, and daily wins needed for success. He mentioned reading it back‑to‑back with Relentless during his 75 Hard challenge and recommended it to amplify mental performance, while Tim Grover himself explained that the title expands on the relentless mindset and underscores the need for a stronger mind than feelings. The overall tone was strongly positive, positioning the book as essential reading for anyone pursuing high‑level achievement.

Highly Recommended
Listen on Audible 7-day free trial

Episode: 478. Prerequisites For Success Ft. Tim Grover

This book, a companion to Relentless, focuses on the journey and experience of winning, rather than just the mindset. It was described as helping the listener understand different aspects of their life and the importance of appreciating the process.

"

if you've read Relentless, you have to read Winning because Relentless is the mindset. Winning is about the journey and what you're going to see, feel, taste along the journey.

if you had a hard time understanding relentless, you have no shot at Winning.

Relentless, it makes you form a partnership with your decisions and your commitments. Winning makes you form a partnership with your actions and your success. And you need all four

Episode: 456. Q&AF: Struggling To Take Time Off, Building Y...

This book, along with "Relentless", was reread as part of the 75 Hard challenge; they were considered good mindset books.

"

Book that I'm reading up in the house right now. I just got done with a couple different books by Tim Grover. I read Relentless and I've already read those books, but I read Relentless and Winning Back to Back as part of 75 Hard because I think they're such good mindset books for me. So I'm always working on different things.

Episode: 436. Andy & DJ CTI: NHL-Promoted Trans Hockey Tour...

This book was mentioned as a follow-up read to "Relentless", chosen to amplify the mental performance benefits the speaker was already experiencing from the 75 Hard program. The speaker intended to read additional mental performance books for similar effect.

"

And then I decided to string it along with Winning.

I'm going to try to catch up on all mental performance books just to amplify the effects of what the program already does.

Episode: 110. W1NNING Ft. Tim Grover

The podcast discussed Tim Grover's second book, "Winning," which expands on the themes of "Relentless." It explores the mindset of winners, the importance of daily wins, and the challenges of maintaining success.

"

coincidentally we're here to talk about today his second book which is amazing

this book is actually it's a continuing talk of relentless so you have the relentless mindset and now it's Winning.

your mind has to be stronger than your feelings your mind in order to win your mind has to be stronger than your feelings

Winning throws a huge party in your honor yeah because you won then the next time it refuses to give you the time or place yeah it's like it locks the key on you

Winning makes you different and difference scares people

Note: The book recommendations on this page are discovered automatically from podcast transcripts, and may be incorrect or incomplete.