Supermarket USA
Food and Power in the Cold War Farms Race
It was argued that the supermarket was a purely American invention, enabled by the industrial agriculture system and mass-produced foods, and its development was discussed in detail.
I'm the author of Supermarket USA, Food and Power in the Cold War Farms Race.
— Episode: How the Supermarket Helped America Win t...
Episode: How the Supermarket Helped America Win the Cold Wa...
It was argued that the supermarket was a purely American invention, enabled by the industrial agriculture system and mass-produced foods, and its development was discussed in detail.
I'm the author of Supermarket USA, Food and Power in the Cold War Farms Race.
I don't mean to deny the power and the might of these weapons systems that were deployed in the space race and all that. But fundamentally, this was a contest to demonstrate that either communism or capitalism was a superior political economic system.
So when the supermarket is upheld as this, you know, effectively missile, this concrete consumer weapon against the claims of communism, it's built on this idea that supermarkets are producing this affordability just through the workings of supply and demand.
Those massive surpluses of cheap corn and later soybeans encourages the rise of industrial meat production, concentrated animal production, livestock feeding operations where that's enabled by cheap grain production.
And it's hard to deny that. On the other hand, we don't apply the same kind of metrics to industrial manufacturing where similarly there's been massive U.S. government investment in science and technology to support economic growth and productivity.
Episode: 386. How the Supermarket Helped America Win the Co...
It was argued that the supermarket was a uniquely American invention, enabled by the industrial agriculture system, that helped win the Cold War through food abundance.
I'm the author of Supermarket USA, Food and Power in the Cold War Farms Race.
I argue yes. The easy answer is that the first declared supermarket was built in the United States.
I think the broader answer is that what makes a supermarket a supermarket is the industrial agriculture system that enables the affordability of mass produced foods.
So when the supermarket is upheld as this, you know, effectively missile, this concrete consumer weapon against the claims of communism, it's built on this idea that supermarkets are producing this affordability just through the workings of supply and demand.
Where the reality is for everything from milk to beef to grain to processed foods of all kinds, there's massive government investment in the science and technology that enables the productivity of American farms from fertilizers to frozen food processes to distribution and so forth.