Influence, New and Expanded The Psychology of Persuasion

It was called Influence, the Psychology of Persuasion.

It was published in 1984. It sold only a few thousand copies. But word of mouth grew. After three years, it became a New York Times bestseller. And then it kept selling and kept selling and kept selling compound influence.

As of today, it sold roughly five million copies in 44 languages.

Just last year, Cialdini says, the book sold nearly 300,000 copies.

Now he has released a new and aggressively expanded edition of his book.

In his book, Influence, Bob Cialdini writes about the psychology of persuasion.

He describes seven techniques that we can use to influence those around us.

These tools can be applied in many areas of life and they can be used for good ends and for bad ones.

Social proof, for example, can be used to help people cut back on energy consumption.

In his book, Influence, Bob Cialdini writes about the psychology of persuasion.

Robert Cialdini is the author of Influence, The Psychology of Persuasion.

And then I would say there's a book that just popped in my mind called Influence by Robert Cialdini.

It doesn't matter how talented you are if you can't influence someone to see your talent or to buy your talent or to watch your talent or read your talent.

It's the same strategies that politicians use. And you know, when people are trying to build a campaign.

I read a book called Influence by Robert Cialdini, which kind of it's kind of a broad overview of all of the most common Causes of human misjudgment and it talks a lot about how Human psychology is wielded against us in sales and marketing and so that was an incredibly valuable Valuable book in terms of just understanding like how do people work and why you know, why do I keep seeing these? Odd behaviors from the people I work with that kind of stuff

There is a book called influence, which, and one of the five principles of influence is this idea of scarcity. It's really a marketing book. It tells you how to make people believe things have more value.

It's Robert J.ldini's in his book Influence. He says, true influence is not what somebody thinks about you. It's what you make them think about themselves.

If I gave Raymond, who sent us this question, why do people get scammed? What's your advice? If I gave Raymond the best advice, I think it would be go read Influence by Bob Cialdini.

And I know you and I have both read Influence and we're both big fans. The reason I suggest that is that what Bob Cialdini as a psychologist did was to document the half dozen basic principles by which human beings persuade other people to do and believe things.

And I want to recommend this to Raymond not only because, like, wow, how do I not fall prey to these techniques? Well, learn them from the master.

But when I got to know Bob in the last several years, I came to discover something that I didn't realize from reading Influence the first time, which is that he is like the most morally upright person.

And I think what truly has motivated him is just the idea that his moral duty is to kind of inoculate all of us against scams and against being had and against being fooled and taken advantage of by writing as clearly as possible about how it is that that happens.

So they hit you over the head with reciprocity by offering you free Disneyland tickets, three night getaways, all you can eat buffets.

I mostly listened to nonfiction audiobooks introduced on the show such as the psychology of persuasion, captivate, how to win friends and influence people etc.

I mostly listened to nonfiction audiobooks introduced on the show such as the psychology of persuasion, captivate how to win friends and influence people etc.

I mostly listened to nonfiction audiobooks introduced on the show such as the psychology of persuasion, captivate, how to win friends and influence people, etc.

One of the things I read in his book, that's kind of common knowledge for a lot of people are into marketing and persuasion is this whole idea of social proof.