Podcast
The Jordan B. Peterson Podcast
Chlo Valdary explained how she chose the title 'Theory of Enchantment' for her work, drawing inspiration from Kawasaki's book which explored the concept of enchantment as a process of delight that opens people up to life and potential.
And then at the time I also read a book called Enchantment which was written by Guy Kawasaki, the former marketing director of Apple.
— Episode: 220. Theory of Enchantment | Chloé Valda...
Episode: 220. Theory of Enchantment | Chloé Valdary
Chlo Valdary explained how she chose the title 'Theory of Enchantment' for her work, drawing inspiration from Kawasaki's book which explored the concept of enchantment as a process of delight that opens people up to life and potential.
And then at the time I also read a book called Enchantment which was written by Guy Kawasaki, the former marketing director of Apple.
Episode: 219. Narrative, Story, and Writing pt. 1
It was discussed as a book by Guy Kawasaki, where he defines enchantment as a process of delighting someone and opening them up to life's enticements and invitations, a concept used by Steve Jobs in designing Apple products.
and then at the time I also read a book called Enchantment which was written by Guy Kawasaki the former marketing director of Apple
and he defined enchantment as a process by which you delight someone where a person starts to open up to life and life's enticement and enticement and invitation
and he also said that Steve Jobs used this idea to design Apple products to sort of figure out the aesthetic of what Apple products should look like