Podcast
Modern Wisdom
It was the book that inspired Gad Saad to apply evolutionary psychology to consumer behavior and marketing after reading it as a doctoral student.
he assigned a book by two of the pioneers of evolutionary psychology, a husband and wife team, Martin Daly and Margo Wilson, where the book is titled Homicide, where they looked at patterns of crimina...
— Episode: #686 - Dr Gad Saad - 8 Strategies For Av...
Episode: #686 - Dr Gad Saad - 8 Strategies For Avoiding A L...
It was the book that inspired Gad Saad to apply evolutionary psychology to consumer behavior and marketing after reading it as a doctoral student.
he assigned a book by two of the pioneers of evolutionary psychology, a husband and wife team, Martin Daly and Margo Wilson, where the book is titled Homicide, where they looked at patterns of criminality around the world and across time periods and demonstrated that there are some very, very elegant, parsimonious, theoretically coherent ways by which you could explain these using an evolutionary lens.
My mind was blown. That's where I had my epiphany.