Podcast
Habits and Hustle
Asprey explained that his first book, The Bulletproof Diet, sold hundreds of thousands of copies worldwide and sparked major trends like clean keto and intermittent fasting.
What was the first book? What was that book called? That was called The Bulletproof Diet. The Bulletproof Diet was your first book, yeah. It sold even like 600,000 copies in Japan of all places. That...
— Episode: Episode 451: Dave Asprey: Marketing Secr...
Episode: Episode 451: Dave Asprey: Marketing Secrets That B...
Asprey explained that his first book, The Bulletproof Diet, sold hundreds of thousands of copies worldwide and sparked major trends like clean keto and intermittent fasting.
What was the first book? What was that book called? That was called The Bulletproof Diet. The Bulletproof Diet was your first book, yeah. It sold even like 600,000 copies in Japan of all places. That was a massive movement.
I wrote about this in The Bulletproof Diet, but I didn't weight it heavily enough.