The Victory Lab The Secret Science of Winning Campaigns

Victory Lab by Sasha Eisenberg. You know, it kind of talks a lot about, you know, the history of the democratic analytics industry. A lot of the stuff that these numbers that I've shared here kind of come out of that machine.

Remember Sasha he wrote The Victory Lab 2012 about the Obama data nerds

So my book that victory allowed came out in 2012 and it was about all these innovations and campaigns actually involving new data that was available in a lot of campaigns to profile voters and sort of tailor their contact with them.

And it was a largely happy story about politics it was campaigns were investing in things like training volunteers to knock indoors because they could be more targeted and efficient with it you know the communication you were getting from campaigns was more likely to address the issues you cared about because campaigns no longer felt like they had to communicate with 50% of the electorate at one time they could dig in on small groups of interests voter turnout has gone up in the 21st century and I sort of argued that part of that was because campaigns were focusing on on geo tv in a new way and so this was a happy story.

I mean it was literally about engaging new people and getting new people involved in the process and like that was the whole premise of what the Obama did.