Effortless Make It Easier to Do What Matters Most

The book Effortless was as an antidote to that.

Effortless is an insecure overachiever's guide to healthy productivity.

The reason that I wrote effortless is because if somebody wants to achieve at the next level let's call it 10X results they want 10 times better results. Can anybody listening to this right now put in 10 times more effort?

The reason that I wrote effortless is because if somebody wants to achieve at the next level let's call it 10X results they want 10 times better results. Can anybody listening to this right now put in 10 times more effort? Nobody listening to this can do that.

unless somebody has the courage to be rubbish they don't begin they just procrastinate because they're being too perfectionist about it and they want the first draft to be perfect and so there's so much pressure on oh this thing has to be so successful moving to begin it if I will.

but in order to get there you have to not only have the courage to write a first draft but something that I've come to call a zero draft which is like it's so bad it's just terrible with the ideas that you've got to start there.

you just start there you just start with terrible is you start with rubbish you don't publish rubbish but you got to be willing to stare at rubbish just put anything down you don't ever have to show it to anyone you just here's a bunch of stuff and then in a process to meet the difference between that rubbish and then exceptional.

If somebody wants to achieve at the next level let's call it 10X results they want 10 times better results. Can anybody listening to this right now put in 10 times more effort?

What's your return on effort? What's your ROE?

Unless somebody has the courage to be rubbish they don't begin they just procrastinate because they're being too perfectionist about it and they want the first draft to be perfect.

The antidote to that is the disciplined pursuit of less and so even having that language helped me to say well I'm not going to just jump into the next book you know just because it's available just because the agent wants it just because we're going to wait until we're sure until we're ready until the time feels right.

Burnout is not a badge of honor.

And his new book, which just came out effortless, Make It Easy to Do What Matters is a very fitting sequel.

The frame is life is hard in all sorts of ways, in hundreds of different ways and in unique particular ways for people. And the complication is that we make it even harder still, harder than it needs to be.

And I feel like that just has the power of relevancy right now.

And so I began the process for what has become effortless.