Podcast
Hidden Brain
It was discussed in the context of social influence, how it affects our behaviour, and how it can be both attractive and repulsive, influencing our choices in various aspects of life.
He's the author of the book, Invisible Influence, The Hidden Forces That Shape Behavior.
— Episode: Snooki and the Handbag
Episode: Snooki and the Handbag
It was discussed in the context of social influence, how it affects our behaviour, and how it can be both attractive and repulsive, influencing our choices in various aspects of life.
He's the author of the book, Invisible Influence, The Hidden Forces That Shape Behavior.
One of the interesting things about the entire field of social psychology, and you talk about this at some length in the book, is the idea that people don't see themselves as clearly as they see other people.
You tell a story in the book about a friend of yours who's a lawyer, and he has some strong views about younger lawyers and their BMWs.
So as I was reading this section of the book, I started thinking immediately about driverless cars and the concerns and trepidations that many people have about cars that seem to drive themselves.
Episode: Episode 55: Snooki and the Handbag
It was discussed as exploring the subtle ways social influence shapes our behaviors, including how we make choices about products and political views. It was also mentioned as a book that explores the hidden forces that shape behavior.
My guest today has spent a lot of time thinking about these forces that act on us. Jonah Berger is a marketing professor at the University of Pennsylvania and the author of the book, Invisible Influence, The Hidden Forces That Shape Behavior.
One of the interesting things about the entire field of social psychology, and you talk about this at some length in the book, is the idea that people don't see themselves as clearly as they see other people.
You tell a story in the book about a friend of yours who's a lawyer, and he has some strong views about younger lawyers and their BMWs.
So I was writing this book and I was talking to a good friend of mine who's from Washington, D.C., and they happen to be a lawyer.
As I was reading this section of the book, I started thinking immediately about driverless cars and the concerns and trepidations that many people have about cars that seem to drive themselves.
