Think Fast Talk Smart: Communication Techniques

He's the author of two amazingly popular and impactful books, Influence and Persuasion.

And in your book Influence, you identify scarcity as a technique among others.

In your book, you emphasize the importance of purpose and its relationship to happiness.

there is an exercise that I have my students do, and I talk about in the book, which is the five whys.

I learned it from your book. I did it. And email is the bane of my existence, too.

By defense, I mean being ready for friction, being ready for objections. I'm sure you know the book, The Human Element. I think students underprepare for that.

He is also the author of several books, including his latest on communication, If I Understood You, Would I Have This Look on My Face?

This model actually grew out of my reading John's book, Leading Matters.

And I read it a couple of times and I kept pulling up all of these concepts that were very evident in the book and decided to distill it down into a leadership framework that we could use to inform our teaching.

You have written a book that I really enjoy. It's about what I wish I knew when...

His books include Purple Cow, Lynchpin, and This Is Marketing.

In your book, The Sense of Style, you argue that good writing and communication is about clarity, conciseness, and grace.

And one other thing is the vividness of the mental picture that the reader is supposed to get. And one of the things that makes bad writing bad is the reader doesn't have any image, nothing to grasp. Instead of someone describing a study with kids and they talk about the experimental stimuli instead of the big bird and Oscar the Grouch puppets.

General McChrystal's Books: On Character / Team of Teams

General McChrystal is a retired four-star general, former commander of US and international forces in Afghanistan. And a renowned expert on leadership. He is best known for revolutionizing counterterrorism operations and building cohesive teams in complex environments. He is a highly successful author with books like Team of Teams and his latest On Character, Choices That Define a Life.

General McChrystal, I'm a huge admirer of your book, Team of Teams. And in it, you talk about shared consciousness and shared information.

He recently released his third book, STFU, The Power of Keeping Your Mouth Shut in an Endlessly Noisy World.

I was motivated to write the book because I talk too much.

I wish you all the best with your new book, STFU, The Power of Keeping Your Mouth Shut in an Endlessly Noisy World.

He has just released his newest book, Shared Wisdom, Cultural Evolution in the Age of AI.

In your new book, Shared Wisdom, you state, and I'm quoting, it is important to remember that story sharing is at least as much for communities as it is for individuals.

Thank you for sharing your wisdom with us today, and best of luck on the book Shared Wisdom.

And that's what the Honest Signals book is all about.

His latest, When Everyone Knows That Everyone Knows: Common Knowledge and the Mysteries of Money, Power, and Everyday Life, explores how our shared understanding of awareness -- what Steven refers to as common knowledge -- and the way we signal it, governs everything from friendships to authority to negotiations.

Now my book is about common knowledge.

The last chapter of When Everyone Knows That Everyone Knows is about, it's called Radical Honesty, Rational Hypocrisy.

I wish you well with your newest book, When Everyone Knows That Everyone Knows, Common Knowledge and the Mysteries of Money, Power in Everyday Life.

And you've argued in your book Purpose, and I've heard you talk about this before, that community can serve as a catalyst for transformation.

Community is when people come together and every single member has something to give and something to receive

So one of my investors and just mentors who I admire tremendously is again, Mike Maples. And Mike wrote this incredible book called Pattern Breakers.

His latest book is The Collective Edge, Unlocking the Secret Power of Groups.

Groups can be, in my mind, the pinnacle of human accomplishment.

In her new book, Leadership Unblocked: Breakthrough the Beliefs that Limit Your Potential, she explains how our personal and professional blocks often stem from our own limiting beliefs about ourselves.

She hosts the HBR podcast, Coaching Real Leaders. And she has a new book out, Leadership Unblocked, Breakthrough the Beliefs That Limit Your Potential.

As I wrote this book and I worked through each of the beliefs, I was pretty sure I only had like maybe two of them. And every time I would finish a chapter, I'd be like, oh my god damn it, I have this one too.

He has written two novels and the nonfiction book Sacred Cows, the truth about divorce and marriage that he co-wrote with his wife.

And I think it was about five, maybe seven years ago, I actually saw a video of him writing. There was a particular YC startup and their whole shtick was, what if you could see other people writing? This was before Google Docs. And it was eye-opening. He wrote every single sentence at least a dozen times. Some he wrote two or three dozen times. And as a designer, as a craftsperson, that really spoke to me.

Now, fortunately, he's codified all of his rules in a very short essay that he published way back in 2005. If folks are interested to check that out, it is called Writing, Briefly. Writing Briefly.