Perennial Seller: The Art of Making and Marketing Work that Lasts Cover
Podcast Mentions

Perennial Seller The Art of Making and Marketing Work that Lasts

Ryan Holiday

The book that Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve...

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The Jordan Harbinger Show

Podcast

The Jordan Harbinger Show

It was recommended for the idea of creating timeless work that endures, in contrast to chasing fleeting trends and popularity.

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And for anybody who hasn't read it, I highly recommend Ryan Holidays perennial seller because it's really about this idea of creating work that is timeless that stands the test of time.

— Episode: 130: Srini Rao | Why You Should Reclaim...

Episode: 130: Srini Rao | Why You Should Reclaim Your Own C...

It was recommended for the idea of creating timeless work that endures, in contrast to chasing fleeting trends and popularity.

"

And for anybody who hasn't read it, I highly recommend Ryan Holidays perennial seller because it's really about this idea of creating work that is timeless that stands the test of time.

Episode: 130: Srini Rao | Why You Should Reclaim Your Own C...

It was highly recommended for its focus on creating timeless work that stands the test of time, in contrast to work that is only popular for a short period.

"

And for anybody who hasn't read it, I highly recommend Ryan Holiday's perennial seller because it's really about this idea of creating work that is timeless that stands the test of time.

Episode: 130: Srini Rao | Why You Should Reclaim Your Own C...

The book was highly recommended as it emphasizes creating work that is timeless and relevant, rather than chasing trends. This aligns with the idea of creating for oneself and fostering a long-term perspective.

"

And for anybody who hasn't read it, I highly recommend Ryan Holidays perennial seller because it's really about this idea of creating work that is timeless that stands the test of time.

The Daily Stoic

Podcast

The Daily Stoic

Ryan Holiday mentioned his book Perennial Seller as being about how the bestseller list only shows what books sold that week, not how many units are actually moved. He talked about books that sell 1,000 copies a week for 52 weeks being the ones that actually move the most units, even though they never appear on the bestseller list.

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And in fact, the New York Times list for the most part tends to exclude books that have been on there too long.

— Episode: Unlocking Self-Discovery Through Shadow...

Episode: Unlocking Self-Discovery Through Shadow Work Journ...

Ryan Holiday mentioned his book Perennial Seller as being about how the bestseller list only shows what books sold that week, not how many units are actually moved. He talked about books that sell 1,000 copies a week for 52 weeks being the ones that actually move the most units, even though they never appear on the bestseller list.

"

And in fact, the New York Times list for the most part tends to exclude books that have been on there too long.

But actually the things that move the most units are the things that they didn't sell 10,000 copies in a week and then appear at number five on the New York Times list.

Episode: The Personal Is Universal | Short Stoic Lessons Fr...

The book explored the concept of creating timeless and enduring work, rather than chasing fleeting trends. It is inspired by Longfellow's idea that art is long but time is fleeting.

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your work doesn't have to be a flash in the pan it doesn't have to be connected to trends or fads you don't have to be trying to catch a wave before it crashes some people make work that's actually important that's perennial that's timeless that's always going to be true what I love about Marx really says meditations is that this wasn't even intended for publication it's for his own private use but it's so honest and authentic and vulnerable and real that it lasts for two thousand years even for a guy who who didn't care about posthumous fame when I wrote perennial seller I was thinking about this idea from longfellow that art is long but time is fleeting that if you're chasing what's now you're going to miss out what's always going to be true in the future so when I write try to make things that last try to make things that are timeless trying to make things that are true trying to make things that really do something for people I don't give a shit about what's happening in the world around me I'm trying to make something that will endure

Episode: Ryan Holiday on The Art and Stoicism of Digital Ma...

The podcast speaker considered writing a book about how to market books, but then decided on this book instead which focuses on creating work that lasts.

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when I was thinking about writing my book perennial seller my publisher said look we think there's a really good market for a book that teaches people who write books how to market books.

Episode: Paul Skallas on the Lindy Effect and Standing the...

Holiday mentioned his book "Perennial Seller" as focusing on the factors that contribute to a work's lasting appeal and enduring popularity.

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If you read my book, Perennial Seller, this is essentially the premise. Like what makes something classic? What makes it endure? What makes it stand the test of time?

Episode: Guitarist Nita Strauss on Music and Philosophy

The book was mentioned in relation to the author's writing about the band Iron Maiden, which was discussed in the podcast episode. It was described as something the author wrote about in the book, seemingly a relevant part of the episode's topic.

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I wrote about them a bunch in my book, Perennial Seller.

Note: The book recommendations on this page are discovered automatically from podcast transcripts, and may be incorrect or incomplete.