Predictably Irrational, Revised and Expanded Edition The Hidden Forces That Shape Our Decisions

Ariely has enjoyed the spotlight for many years, going back to his 2008 book, Predictably Irrational, the hidden forces that shape our decisions.

Ariely has enjoyed the spotlight for many years, going back to his 2008 book, Predictably Irrational, the hidden forces that shape our decisions.

I read an amazing book when I was like, I think I was like 16, 17 years old and I read a book called Predictably Irrational by Dan O'Reilly.

So for example, Dan O'Reilly, when I picked up his book, Predictably Irrational, the first thing before I picked up the book is I watched his talk and I loved his talk because I didn't know who he was and then I loved his book.

It is called Predictably Irrational by Dan O'Reilly. And the subtitle is The Hidden Forces That Shape Our Decisions.

Why do our headaches persist after taking a cheap painkiller but disappear when we take a more expensive one? Why does recalling the 10 commandments reduce our tendency to lie even when we couldn't possibly be caught? And finally, why do we splurge on an expensive meal but cut out vouchers to save 25 pence on a tin of soup?

So this is all about a book all about how we make choices and decisions. And it's called Predictably Irrational because the author is suggesting that we make predictably irrational decisions consistently.

I probably read it around that time. I think I pretty much read it that year. And I'd read behavioral science before that. But I think this was a book that really got me hooked onto the genre because I really understood what it was about. And it just changed the game for me because I loved learning about why we do what we do, why we make predictably irrational decisions, and how we can train our mind to stop doing that.

So what's really happening behind the scenes is we think we're making a choice. But remember, you're choosing from the options presented and not only from the options presented, but the way they're presented. The way they're presented as well.

He's written a ton of wonderful books, Predictably Irrational, the upside of irrationality, dollars and cents, payoff, and the honest truth about dishonesty.

He's written a ton of wonderful books, Predictably Irrational, The Upside of Irrationality, Dollars and Cents, Payoff, and The Honest Truth About Dishonesty.

He's also the bestselling author of a number of books, including Irrational Yours, Predictably Irrational, and The Upside of the Obama administration.

Dan is an OG in this space. If you haven't heard of him, you're going to love this episode and of course if you know who he is, you're going to be excited for this so I won't keep it too much longer.

The first book for predictably rational, you know, I had this version of it that took me a long time.

...imagine you wrote everything on hard copy, you would have kind of a sense of your progression...

...you would probably understand some of the progress in your own thinking...

...in the digital world when we just write on top of other things and there's no history right for the progress of thought, it's much easier to say I should have started here...

the first book for predictably rational you know I had this version of it that took me a long time and they look at it and I had the thought of like why didn't they just write this version to start you know why did we have all the other versions like why can't

imagine you wrote everything on hard copy you would have kind of a sense of your progression

you would probably understand some of the progress in your own thinking

you would say oh I really thought about that example and later on I understood something else and I changed it and so on but in the digital world when we just write on top of other things and there's no history right for the progress of thought it's much easier to say I should have started here