The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology) Cover
Podcast Mentions

The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology)

John R. Zaller

In this book John Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory in order to explain the dynamics of public opinion on a broad range...

Podcasts 1
Quotes 1
Get on Amazon Listen on Audible
The Ezra Klein Show

Podcast

The Ezra Klein Show

Ezra Klein highlighted the book as an influential, nerdy pick that examines how survey responses relate to elite influence.

"

the origin and nature of mass opinion by Zoller kind of gets at this question of how much does what people say in surveys matter versus how much of it is downstream of what people are saying, you know...

— Episode: Democrats Need to Face Why Trump Won

Episode: Democrats Need to Face Why Trump Won

Ezra Klein highlighted the book as an influential, nerdy pick that examines how survey responses relate to elite influence.

"

the origin and nature of mass opinion by Zoller kind of gets at this question of how much does what people say in surveys matter versus how much of it is downstream of what people are saying, you know, what elites are saying.

Note: The book recommendations on this page are discovered automatically from podcast transcripts, and may be incorrect or incomplete.