The Next Conversation Argue Less, Talk More

And congratulations on your new book, The Next Conversation, Argue Less, Talk More.

Thank you very much. I'm very proud of it. Very excited to help a lot of people.

And the reason why I wrote that book and how that book applies is I took a lot of the lessons that I teach every one of my clients and put them in that book because I'm sitting there preparing them for crossexamination and realizing, oh, wait, they are deathly afraid of the conflict that they're in.

We took a survey poll within my membership. And it was already - I think it was like 93% of people with - even in the first three chapters of my book, it had already significantly impacted them in their job, their family, and exactly what they were reading the book for.

This book, The Next Conversation Matters. Right. Or The Next Conversation, Argue Less, Talk More? It's so impactful that I want to go right into it because, number one, it is now New York Times bestseller. So kudos to that. That speaks volumes of what the book is.

But this book, especially for a trial lawyer, stopped me at just the title. Because by nature, you should argue less. Right. You being an attorney. So talk to us about just the title, why you chose the title. And again, it grabbed me because I knew who you were. I was like, argue less, talk more. I've got to go into it.

I know as a reader, the first three chapters are the essentials you need to have the next conversation, then the application. I loved that setup because it made it very easy for me to read knowing how things were going.

That chapter really fired me up. My wife, even with her organization, ordered this book for her leaders, and they're going through it too.

I'm going to send you a copy of the book, Jefferson. I'm ordering copies for the first 20 people who message me, and I'm asking everyone else to buy a copy online and get another copy for a colleague or family member.

This book, the next conversation matters, right? Or the next conversation, argue less, talk more. It's so impactful that I want to go right into it because number one, it is now New York Times bestseller.

But this book, especially for a trial lawyer, right? For a trial attorney, stop me at just the title. Because by nature, you should argue more, right? You being an attorney, right? Right. So talk to us about just the title, why you chose the title.

When I read that chapter, I immediately thought of Robert Irvine, one of the greatest leaders that I know that talks about impact. But he always says, Mick, everything starts with controlling yourself first. So I'd love to get Jefferson Fisher's version of what it means to control yourself.

I'm going to send you a copy of the book. The first 20 people that message me about the next conversation, I'll send them a copy. Then I'm asking everyone else to order a copy online and also get a copy for someone on their team or family.