Podcast
Habits and Hustle
Dr. Wright had to rebrand her first book, 'Fitness After 40,' to 'Thrive' because 40-year-olds at the time did not want to discuss aging or longevity.
The first one was called Fitness After 40. And at that time, it was all about the research that I do now. 40-year-olds couldn't stand the number 40. Right. So I had to rebrand to Thrive, because I had...
— Episode: Episode 525: Dr. Vonda Wright: Fitness O...
Episode: Episode 525: Dr. Vonda Wright: Fitness Over 40 and...
Dr. Wright had to rebrand her first book, 'Fitness After 40,' to 'Thrive' because 40-year-olds at the time did not want to discuss aging or longevity.
The first one was called Fitness After 40. And at that time, it was all about the research that I do now. 40-year-olds couldn't stand the number 40. Right. So I had to rebrand to Thrive, because I had a bunch of products and Dick's Sporting Goods.