Podcast
Modern Wisdom
This book co-authored by Richard Shotton and Michael Aaron Flickr examined 17 different brands, with each chapter dedicated to one brand and the behavioral science principles it utilized for success.
A new book, yeah. So co-authored with Michael Aaron Flickr, it's called Hacking the Human Mind. 17 brands, each chapter is about a brand. And then we look at two, maybe three behavioral science princi...
— Episode: #1053 - Richard Shotton - 11 Psychology...
Episode: #1053 - Richard Shotton - 11 Psychology Tricks Fro...
This book co-authored by Richard Shotton and Michael Aaron Flickr examined 17 different brands, with each chapter dedicated to one brand and the behavioral science principles it utilized for success.
A new book, yeah. So co-authored with Michael Aaron Flickr, it's called Hacking the Human Mind. 17 brands, each chapter is about a brand. And then we look at two, maybe three behavioral science principles that brand has used to power its success.