This was identified as Seth Godin's 21st book, which was currently available, and it focused on strategy as a philosophy rather than a roadmap.
His 21st book is This is Strategy, Creating the Conditions for Change. It is out now.
— Episode: 164. Building Your Personal Brand Makes...
Episode: 164. Building Your Personal Brand Makes a Promise:...
This was identified as Seth Godin's 21st book, which was currently available, and it focused on strategy as a philosophy rather than a roadmap.
His 21st book is This is Strategy, Creating the Conditions for Change. It is out now.
So in the book, This is Strategy, I talk about the smallest viable audience.