The episode highlighted the book as the author's latest release, with the host introducing it and the author explaining its purpose. It was described as presenting an EPIC framework to help listeners define their personal and professional brands and enhance their communication presence. The discussion suggested it was a valuable tool for building reputation, influence, and career growth.
Episode: 202. Own Your Brand: How to Communicate with Prese...
The book was mentioned as Lorraine K. Lee's latest work, which details her EPIC framework to help people define their personal and professional brands and improve communication presence.
Her latest book is Unforgettable Presence. Get Seen, Get Seen, Gain Influence, and Catapult Your Career.
I created the Epic Career Brand Framework because when it comes to thinking about our brands, creating our brands, our reputation, it can feel a little bit intimidating.