This new book explored the history and consequences of the 'like' button, stemming from a detective story about its true inventor. The authors covered who invented it, why the thumbs-up symbol was used, and the neurological impact of digital liking.
And so this expanded because, of course, you can ask the question, who invented the like button? You can ask why the thumbs-up? You can ask what were the consequences of the like button? You can ask w...
— Episode: 206. Crafting Narratives That Motivate:...
Episode: 206. Crafting Narratives That Motivate: What’s You...
This new book explored the history and consequences of the 'like' button, stemming from a detective story about its true inventor. The authors covered who invented it, why the thumbs-up symbol was used, and the neurological impact of digital liking.
And so this expanded because, of course, you can ask the question, who invented the like button? You can ask why the thumbs-up? You can ask what were the consequences of the like button? You can ask what's next? And so we put all of that into a book.
Liking online is the same impact as liking in reality. And it involves the same brain chemistry and the same brain centers as being liked.