To Sell Is Human: The Surprising Truth About Moving Others Cover
Podcast Mentions

To Sell Is Human The Surprising Truth About Moving Others

Daniel H. Pink

Look out for Daniel Pink’s new book, According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.

Podcasts 1
Quotes 2
10% Happier with Dan Harris

This book detailed how everyone spends significant time persuading others and how effective persuasion has changed in the modern landscape of information parity. The guiding principles for modern persuasion were identified as Attunement, Buoyancy, and Clarity (ABC).

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Next book to sell as human and that's about the thesis of that book is that we're spending huge amounts of time on the job and around our life persuading influencing convincing cajoling

— Episode: Daniel Pink, 'When' Can Make a Big Diffe...

Episode: Daniel Pink, 'When' Can Make a Big Difference

This book detailed how everyone spends significant time persuading others and how effective persuasion has changed in the modern landscape of information parity. The guiding principles for modern persuasion were identified as Attunement, Buoyancy, and Clarity (ABC).

"

Next book to sell as human and that's about the thesis of that book is that we're spending huge amounts of time on the job and around our life persuading influencing convincing cajoling

The new ABCs are a tunement can you get out of your own head into someone else's head ... B buoyancy stay afloat in that ocean of rejection C clarity go from accessing information to curating it from solving existing problems to identifying hidden problems

Note: The book recommendations on this page are discovered automatically from podcast transcripts, and may be incorrect or incomplete.