Podcast
Pivot
It was initially written as a love letter to the four companies, highlighting their impact on society by tapping into basic human instincts such as love, consumption and sex. Later, it evolved to discuss their growing power and potential negative consequences.
You wrote a book how many years ago? That was your last book?
— Episode: Pivot Schooled #4: The Big Four, with Go...
Episode: Pivot Schooled #4: The Big Four, with Google CEO S...
It was initially written as a love letter to the four companies, highlighting their impact on society by tapping into basic human instincts such as love, consumption and sex. Later, it evolved to discuss their growing power and potential negative consequences.
You wrote a book how many years ago? That was your last book?
And explain them for the... Remember? That's why. You reached out to me and some come on our show. And then this is my favorite. You told me I was the most down...
So at the time, you were sort of writing about them in a less... It was a simpler time three years ago when you were writing. Correct?
When I started writing it was five years ago and it started out as a love letter. These companies are the number one recruiters out of my class. When I started teaching 20 years ago, the number one recruiter was AmEx. Now it's Amazon. Number two is Google. I'm economically more secure and more prosperous because of these companies. The only stocks I've ever owned are these companies up until that moment. And it struck me that they had in a world where you see countries as they get more affluent and educated or reliance on a super being and church attendance goes down, that each of these companies was tapping into a basic instinct.
So you had God, love, consumption and sex. And I thought those four things had, you know, were just so powerful. And then these companies effectively have, you know, dominated those respective for better and for worse, have dominated those sectors. And there's never been anything like these companies. I don't think.