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Like, Comment, Subscribe Inside YouTube's Chaotic Rise to World Domination

Mark Bergen

The gripping inside story of YouTube, the company that upended media, culture, industry, and democracy—by a leading tech journalist Across the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are uploaded t...

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The book discusses YouTube's rise to global dominance, its impact on young people, and the challenges it faces in regulating content. The author was interviewed about the book on the podcast.

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YouTube often gets left out of these discussions.

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The book discusses YouTube's rise to global dominance, its impact on young people, and the challenges it faces in regulating content. The author was interviewed about the book on the podcast.

"

YouTube often gets left out of these discussions.

I think in part because it's situated inside Google, which is a very savvy company. It's a little bit more mature and just politically smarter than Facebook for one.

One thing that I thought was just recalling because I'm working on my own book, Memoir. And one of the things I'll never forget is when the founders of YouTube came to one of our All Things D conferences and they were on the same program that George Lucas was on, huge Star Wars fans. They came over to meet him. He just arrived very late for the session the next morning. And I introduced him and he's already a gruff person in general. And I introduced him, I said, these are the founders of YouTube and they're huge fans of Star Wars, huge like crazy fans. And he looked at them and he said, you're ruining all the video and all of movies and all of television. He just was like, you're terrible people. And what you do is like throwing puppies on a highway.

It's a call to pay attention to YouTube more.

Maybe I shouldn't be, it's like a little bit naive, but I was shocked about how they saw the kids. They saw kids content sort of exploding and didn't know how to handle it.

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