Crash Landing: The Inside Story of How the World's Biggest Companies Survived an Economy on the Brink Cover
Podcast Mentions

Crash Landing The Inside Story of How the World's Biggest Companies Survived an Economy on the Brink

Liz Hoffman

A kaleidoscopic account of the financial carnage of the pandemic, revealing the fear, grit, and gambles that drove the economy’s winners and losers—from a leading business reporter It was the ultimate test for CEOs, and almost none of them saw it coming. In early March 2020, with the Dow Jones flir...

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Pivot

Podcast

Pivot

The book initially focused on the COVID-19 pandemic's impact on businesses, but its scope broadened to explore how CEOs adapted, the trade-off between resilience and efficiency, and lessons learned from the crisis. It also examined the role of government intervention and the resulting changes in the balance of power between management and labor.

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When I started this project in the spring of 2020, I thought, like most people, that it would be over by the end of the year and that I was kind of aiming for some very clear endpoint. And it never ca...

— Episode: Blue Checks Live On (For Now), Adam Neum...

Episode: Blue Checks Live On (For Now), Adam Neumann of Ara...

The book initially focused on the COVID-19 pandemic's impact on businesses, but its scope broadened to explore how CEOs adapted, the trade-off between resilience and efficiency, and lessons learned from the crisis. It also examined the role of government intervention and the resulting changes in the balance of power between management and labor.

"

When I started this project in the spring of 2020, I thought, like most people, that it would be over by the end of the year and that I was kind of aiming for some very clear endpoint. And it never came.

But to kind of kick it forward and say, like, how does this change the job of a CEO? How does this--what does this say about the tradeoff in any economy between resilience and efficiency?

One is just very basic balance sheet management, which is we learn this lesson every 10 years from one direction or another, which is that you're never as liquid as you think.

And so, you know, being early on just the kind of blocking and tackling of management. The other is like, I guess my takeaway is make a lot of decisions and make them quickly.

American business comes out of this stronger. And I'm obviously at a huge cost of personal toll and a lot of death and disability. So I don't in any way want to diminish that.

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