Podcast
REAL AF with Andy Frisella
The book was mentioned as a resource for understanding how to structure content effectively for persuasion. A key takeaway was that the listener should be positioned as the hero of the story, not the content creator.
And then Nancy Duarte has a book called Resonate, which is really good. And one of the key points that she makes, like in terms of content, is you are not the hero.
— Episode: How to Create Killer Content, with Andy...
Episode: How to Create Killer Content, with Andy Frisella -...
The book was mentioned as a resource for understanding how to structure content effectively for persuasion. A key takeaway was that the listener should be positioned as the hero of the story, not the content creator.
And then Nancy Duarte has a book called Resonate, which is really good. And one of the key points that she makes, like in terms of content, is you are not the hero.