The book discussed how insights from behavioral and brain science can change business and business practice for the better, with a particular focus on cognitive biases and the importance of premortems.
One of your earlier books is entitled A Brain for Business, A Brain for Life, how insights from behavioral and brain science can change business and business practice for the better.
— Episode: 117. Say It, See It: How to Connect Thro...
Episode: 117. Say It, See It: How to Connect Through Conver...
The book discussed how insights from behavioral and brain science can change business and business practice for the better, with a particular focus on cognitive biases and the importance of premortems.
One of your earlier books is entitled A Brain for Business, A Brain for Life, how insights from behavioral and brain science can change business and business practice for the better.
So a good way to think about this is to assume that you've gone with a course of action, assume that it has blown up in your face, and that it has been a complete catastrophe, and sit down and do a premortem rather than a postmortem.