Podcast
Acquired
Howard Schultz recounted his story of coming back as CEO in 2008 and the subsequent turnaround of the company in his book Onward.
And that's the story. I never spoke to Sam Strom again. I've never mentioned his name publicly. I never mentioned his name in his book and I say it respectfully.
— Episode: Starbucks (with Howard Schultz)
Episode: Starbucks (with Howard Schultz)
Howard Schultz recounted his story of coming back as CEO in 2008 and the subsequent turnaround of the company in his book Onward.
And that's the story. I never spoke to Sam Strom again. I've never mentioned his name publicly. I never mentioned his name in his book and I say it respectfully.
It's the whole crux of your book onward.
I, uh, first of every rock I turned over was worse than I thought. There were a lot of unperforming stores that should have never been opened that we need to close. I think we closed a thousand stores and I had a company-wide meeting.
I mean, just think about, you know, we were on our trajectory for all this time and all of a sudden we not only hit a speed bump, but the world, the music was just stopping. The stock price, I think broke $6.
And I promise I'm do my best, but we're trying to save the company. And literally we were trying to save Starbucks.
