The Creative Curve How to Develop the Right Idea, at the Right Time

He's the founder and CEO of Track Maven and the author of The Creative Curve, how to develop the right idea at the right time.

Most people think creativity is this fixed thing that you either have or you don't, you're either this demigod or you're enormous like the rest of us.

The book is split up into two halves. So the first half of the book is sort of like a one-on-one on the science and history of creativity, what we know about it, what we don't know about it, how our thoughts are on creative and developed over time.

And the second half of the book I interviewed about 25 living creative greats.

I actually think Dan Pink's book When, which is all about timing your day and rank is like really really fantastic for creatives.

this comes from from research from a friend of mine named Alan Gnett who has a book coming out pretty soon called the creative curve

I've always been a big believer that there's this overlap between the right brain and left brain and that when you look at things like creativity that seem like organic and nebulous, there's actually a lot of systems and logic to it.

So most people of course want to develop their creative powers, but have no clue where to begin. And in fact, how do you even know that we can develop these creative powers?

But here's the thing, there's been these studies for years we've been studying this stuff and we've done creativity cross neuroscience psychology, sociology and the conclusion is, no matter how you look at it, we see that creativity is a learnable, nurturable skill.

And they've done longitudinal studies where they follow kids with genius level IQs for their entire life starting from childhood. They find those kids are no more likely to be these great, you know, big future household names.

But I think we've been sold this idea that creativity is a special thing because it's what sells magazines.

I've always been a big believer that there's this overlap between the right brain and left brain and that when you look at things like creativity that seem like organic and nebulous, there's actually a lot of systems and logic to it.

Most people think creativity is this fixed thing that you either have or you don't, you're either this demigod or you're enormous like the rest of us.

But here's the thing, there's been these studies for years we've been studying this stuff and we've done creativity cross neuroscience psychology, sociology and the conclusion is, no matter how you look at it, we see that creativity is a learnable, nurturable skill.

We've been embellishing creativity for years because I think it's what sells.

I think people like the idea that there's these people out there who are special, who have these powers because I think it also makes us feel like there might be something like that for us.