Podcast
The Jordan Harbinger Show
It was discussed how the book focuses on relationship marketing and maintaining the value of existing relationships, not just on acquiring new ones.
And that's what we really focus on in the book is not how to work a room, not how to cold email people but it's how do you maintain and increase the value of the relationships that you already have.
— Episode: 180: Zvi Band | Success Is in Your Spher...
Episode: 180: Zvi Band | Success Is in Your Sphere
It was discussed how the book focuses on relationship marketing and maintaining the value of existing relationships, not just on acquiring new ones.
And that's what we really focus on in the book is not how to work a room, not how to cold email people but it's how do you maintain and increase the value of the relationships that you already have.
And so your relationship building is not just about like, hey, you just want them to like you enough that they're going to think about you like you the next time they're ready to transact.
I think the bigger issues that this is kind of a challenge with just kind of you are approach to education as a whole is that we spend so much time focusing on the hard skills, not the soft skills.
That's honestly one of the reasons why we decided to write a book over the past couple of years is because we didn't see anyone really out there teaching.
And one of the first principles of building and maintaining relationships and networks is consistency.
Episode: 180: Zvi Band | Success Is in Your Sphere
It was discussed that success is largely dependent on relationships, and that relationships decay over time if not nurtured. It was mentioned multiple times that a book and a free six minute networking course was created to help with relationship building.
normally I wouldn't start with someone's story especially if it's about networking but you and I have kind of this shared background in a way where the network was what saved our asses
I probably would have pictured myself to be the last person to build a company that was exclusively around relationship building let alone write a book about the tactics and strategies behind it
it's how do you increase the number of chances that you have to get lucky?
And so yeah, like I was definitely lucky to, for example, get connected to someone who the day before had just closed on around a funding and needed a CTO to kind of fill in for them.
the book title is success in your sphere leverage the power of relationships to achieve your business goals
Episode: 180: Zvi Band | Success Is in Your Sphere
The book's author, Zvi Band, discussed his experience in building a company around relationship building and shared insights into the importance of networking and maintaining relationships over time.
Normally I wouldn't start with someone's story especially if it's about networking but you and I have kind of this shared background in a way where the network was what saved our asses and so I think that's a good place to start with this because I think a lot of people go oh yeah I need to do more networking I need to know how to do this I need to know how to do this and that better having bounced back from the bottom because of the network I think is a great way to start an episode tie like the importance of this and then get into the tactics yeah absolutely
I probably would have pictured myself to be the last person to build a company that was exclusively around relationship building let alone write a book about the tactics and strategies behind it
And that's what we really focus on in the book is not how to work a room, not how to cold email people but it's how do you maintain and increase the value of the relationships that you already have.
One of the key mantras is that investors invest in lines not dots.
The book title is success in your sphere leverage the power of relationships to achieve your business goals