The Catalyst RNA and the Quest to Unlock Life's Deepest Secrets

And this book, The Catalyst, actually in many ways is similar.

But I think the challenge for us as people try to change minds, whether it's our kids' minds, whether it's our clients' mind or our boss' mind is not so much to persuade but to get people to persuade themselves.

So happy to talk more about some specific strategies of how to do that.

One thing I talk a lot about in the Reactions chapter is really how can you shift the role of the person who's listening to you?

And this book, The Catalyst, actually in many ways is similar. You know we start off with a little bit of persuasion and you note that most of the time we just hit the gas and try to force our way to get someone to do something else.

And so I think the challenge for us as people try to change minds, whether it's our kids' minds, whether it's our clients' mind or our boss' mind is not so much to persuade but to get people to persuade themselves.

One thing I talk a lot about in the Reactions chapter is really how can you shift the role of the person who's listening to you? Not that you're pushing on them, but you're involving them in the process. They're participating in a way.

So happy to talk more about some specific strategies of how to do that. But that is a high level of sort of one of the principles, right? Rather than persuading people, get them to persuade themselves, rather than trying to sell them, get them to buy into what you're suggesting themselves and they'll be much more amenable to changing.

And so really what this book is all about is rather than pushing or finding more facts or figures and reasons, figure out what those obstacles are and removing them.

And this book, The Catalyst, actually in many ways is similar.

And so really what this book is all about is rather than pushing or finding more facts or figures and reasons, figure out what those obstacles are and removing them.