The Practice Shipping Creative Work

He's unbelievable. He's such a great human being. And his new book, which is called The Practice, Shipping Creative Work, drops today. You've got to check it out.

I read it and I don't think your delusional sorry to be unhelpful. I think it was spot on.

You did mention in the book this industrial system that we have has brainwashed us into believing that the outcome matters and that this is a bad bargain.

You mentioned in the book which by the way, I got that super rough cut which I like. There's some T-sips in there and so I think you should leave those in.

Well, I got to get this one line from you because this is my favorite line in the whole book if a reason doesn't stop everyone from doing something it's not a reason it's an excuse

the book is called the practice will link to it in the show notes thank you very much for sitting down with us

I think it was spot on.

With email marketing, you know yeah, you are right.

And that was horrible to hear but I was right, you know and in the case of practice, I think I might be able to thread the needle here between that's really useful and I never thought about that before and that's sort of what I'm hearing but a few people who would say I'm delusional would be helpful.

You mentioned that in the book which by the way, I got that super rough cut which I like. There's some T-sips in there and so I think you should leave those in.

If a reason doesn't stop everyone from doing something, it's not a reason, it's an excuse.

You mentioned that in the book which by the way, I got that super rough cut which I like. There's some T-sips in there and so I think you should leave those in.

I think it makes it even more realist. Like you're really sitting there talking to me because you go, oh wait, hold on. Right? Alright, let me start that sentence over. It's so much more realistic.

I actually enjoyed listening to those and he's got all these breaks where he's sipping tea and I think it's something about it was just so natural I suggested he leave them in obviously that won't happen but it does feel like you're hanging out with somebody who's explaining something to you when they are sipping tea or swallowing or all these things that people hate on podcasts I don't know maybe I'm weird anyway